Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters
MNTN
OCTOBER 27, 2022
From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Beloved pop group Coldplay has even done its part to go green. Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values.
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