Adweek

FEBRUARY 14, 2023

Your opinion doesn't matter. Because opinions don't drive business results. In fact, opinions often mislead. Mine doesn't either. Not really. They can be like a head fake, as football coaches call it.

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Adweek

NOVEMBER 27, 2023

As an ex-player, he's still plenty raucous, shouting his opinions over social media whether you like them or not. Chad "Ochocinco" Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. Now, Johnson is being.

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Media 326

Adweek

JANUARY 25, 2024

Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet their individual needs.

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Advertising Marketing 284

Adweek

NOVEMBER 14, 2023

Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. It's a consequential time to be a brand. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands.

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Marketing Advertising 329

Adweek

JANUARY 11, 2024

Ice cream doesn't have to be for summer, a 96-year-old brand doesn't have to be stodgy and Drumstick and its creative agency Opinionated don't have to be terrified of their first Super Bowl ad. When you're sincerely happy just to be playing, the Big Game is yours to win. Drumstick actually predates the Super Bowl.

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Agency 301

Rob Campbell

FEBRUARY 14, 2024

Did you have a good Valentine’s Day? Did you get loads of cards … flowers … money? Nah, neither did I and frankly, I’m still in shock at how positive I was about it so let’s get back to normal with a rant. About Linkedin. Specifically people on Linkedin who seem to think they can do whatever the f**k they want.

Communications 64

Communications Marketing 64

Adweek

JANUARY 17, 2024

A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their "best coffee" hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a.

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Adweek

OCTOBER 27, 2023

That party foul could result in "unhappy townspeople wielding pitchforks," according to a focus group member who went medieval in his opinion of cheese alternatives. Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack.

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Adweek

AUGUST 17, 2023

When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn't being. For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset.

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Agency 246

AdExchanger

APRIL 21, 2024

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies. The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger.

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Video Ads Media Marketing Advertising 115

Adweek

APRIL 27, 2023

Research from Gartner in March, on why people's opinions of ChatGPT impact brands, found that more than half (53%) of the 320 respondents have not yet. Increasingly, marketers are investing in artificial intelligence for content generation and customizing user journeys.

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Marketing 274

Adweek

JULY 18, 2023

However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it with respect and understanding. When it comes to difficult conversations, many people tend to avoid them. And that is exactly what The Conversationalist is here to help with.

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Education Conversion 246

Adweek

SEPTEMBER 7, 2022

The shop looks for people who have strong opinions on absolutely everything, which is why Jiah Choi and Scott Dungate were ideal candidates to lead the New York office. Wieden+Kennedy doesn't ask interviewees if they think a hot dog is a sandwich, but according to Karl Lieberman, they probably should. That could probably be our.

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Adweek

JULY 6, 2022

When the news of the leaked draft opinion on the Supreme Court's decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data.

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Adweek

JUNE 27, 2022

When Justice Samuel Alito's opinion draft for overturning Roe v. Wade leaked last month, the major ad holding companies, like many corporations across the United States, told their staff they would reimburse any employee who would need to travel to receive abortion care. At the time, the holding companies had few details about how these.

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Agency 246

Adweek

JULY 19, 2023

For those who aren't familiar, the contentious space of baby formula is a category riddled with parent-shaming opinions on what. The answer is radically simple: There is nothing more universally humbling than feeding a baby.

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Media 189

Adweek

NOVEMBER 14, 2022

This year's Hispanic Heritage Month inspired some great work, including investment in education, support of artists and creators, limited-edition collections and more--but also several opinion pieces detailing how brands missed the mark on celebrating authentically.

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Education 246

Adweek

JULY 5, 2022

Kara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast. She's the go-to expert for analysis on all things business, technology and digital media. With NFTs, crypto and metaverse opportunities on the rise, Swisher is an advocate.

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Media 261

Adweek

JUNE 6, 2022

Supreme Court decision that ruled that the Constitution protects reproductive freedom--seems imminent, following a leaked draft opinion. Although nothing has been set in stone just yet, the overturning of Roe v. Wade--the 1973 U.S.

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Agency 246

More About Advertising

MARCH 12, 2024

The Association of Independent Commercial Producers has made a couple of very smart films showing Vincent Van Gogh and Frida Kahlo being put through the wringer of modern focus groups and subjected to the dubious opinions of clients’ spouses. It’s all in the service of attracting high calibre entries to its annual awards.

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Advertising 98

AdExchanger

APRIL 17, 2024

The gist of the EDPB opinion is that large online platforms like Meta can’t force users with a binary choice: Pay to access its apps […] The post Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

NOVEMBER 28, 2023

Many of these new and existing regulations have stricter rules and provisions for “sensitive” categories of data, such as data revealing racial or ethnic origin, political or religious opinions, sexual orientation and so on. Some new US state […] The post Regulation Isn’t Enough To Protect Personal Data appeared first on AdExchanger.

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Advertising 117

The Ad Tech Blog

JULY 25, 2022

In my opinion, “relationships” is a stronger indicator than touchpoints. If a customer landed on your website, poked around your pages, and finally filled up the free ebook form, that user is more engaged than someone who just bounced off. Why do you need to score users ? How is this person connected to my existing customers?

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Ad Tech Conversion Marketing 263

AdExchanger

MARCH 29, 2024

to submit your opinion on the Chrome Privacy Sandbox proposals). The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to

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Ad Tech Marketing 85

Digiday

APRIL 28, 2024

In case it slipped under your radar — the Competition and Markets Authority (CMA) dropped its latest opinions Friday afternoon on the merits and pitfalls of Google’s efforts to replace third-party cookies with its own alternatives in its Privacy Sandbox. Anytime this happens it’s a big deal.

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Cookies Impressions Media Marketing 88

The Ad Tech Blog

JANUARY 25, 2023

“ It is pretty stupid advice, in my opinion. What’s odd is that technical consultants, such as CTOs, VPs of Eng., or Tech Leads, advise founders to fail their first users; “ don’t worry if your first 10 users leave angry; use them to learn and capture the rest of the market.

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Marketing 203

More About Advertising

APRIL 5, 2019

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. They’ve got the budget and at the top end of the market a healthy business model. They’re also willing to take chances. Here’s Adobe Creative Cloud, Pereira O’Dell and director Zach Braff making a.

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Marketing Agency Advertising 49

More About Advertising

JULY 24, 2019

By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are thinking and feeling so that we can help companies tell stories that resonate with them.

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Media Agency Advertising 70

All About Advertising Law

JUNE 30, 2016

District Court for the Southern District of Florida issued an opinion that serves as a powerful reminder of the risks of not taking telemarketing compliance seriously. Last month, the U.S.

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Affiliates Marketing Advertising 40

Seth Godin

FEBRUARY 16, 2024

I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The Brookings Institution did a fascinating survey series over the last five years.

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All About Advertising Law

APRIL 14, 2016

Last week, the Supreme Court issued an interesting opinion in Luis v. Justice Thomas issues a concurring opinion finding that given the fundamental nature of the Sixth Amendment right, the inquiry should have ended there. circumscribing the government’s ability to seek that kind of relief in a criminal context.

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Education Advertising Marketing 40

Digiday

APRIL 22, 2024

But why does the group’s opinion matter so much? .’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble. These concerns have made their way to the U.K.’s s Competition and Markets Authority (CMA).

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Marketing Cookies Media Advertising 75

Martech Series

FEBRUARY 14, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “Even as marketers, we insert our own opinions into the words and language we use to think about a brand or product. Even as marketers, we insert our own opinions into the words and language we use to think about a brand or product.

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Machine Learning MarTech Marketing Advertising 85

Digiday

NOVEMBER 2, 2023

In some territories, those jibes are being landed in the court of public opinion – okay, maybe make that the court of ‘professional opinion’ – while in other jurisdictions, such as the District of Columbia, it is literally in the dock. However, one thing appears universal: the defense strategy employed by Google.

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Display Advertising Media Advertising Marketing 79

AdExchanger

NOVEMBER 22, 2022

Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? appeared first on AdExchanger.

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Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

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Marketing Education MarTech Conversion 131

Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. New research shows that consumers have mixed opinions. Is this enhancing the consumer experience?

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Ad Tech GDPR Audience Video Ads 96