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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

Ad Monsters

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. This is too much for a human, but something a machine learning program can accomplish.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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Programmatic Creative Vs. DCO

MobileAds

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. Higher ROI and conversion rates are ensured when the audience are categorized into several clusters and targeted with personalized and highly relevant ads. Demographics. Retargeting information.

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Vignette Ads: Add this to your mobile ad stack [2022]

Monetize More

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels. Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites.

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

This way, you can maximize returns from ads without alienating potential customers with irrelevant content or low ROI campaigns. Enjoy increased ad performance with our machine-learning and finger-printing algorithms, and we proactively monitor and optimize your ad performance to maximize your ad revenue.