Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. What specific gaps in the market are these brands designed to fill?

Conversion 104

Conversion Retail Machine Learning Marketing 104

VideoWeek

MARCH 3, 2023

The updated data highlights FAST as an opportunity for creators to maximise the value of their IP in the UK via windowing strategies that will extend the life and revenue of their productions,” said Lilla Hurst, Global Head of Acquisitions & Partnerships, Blue Ant International.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. They’re certainly not the only ones — but they happen to offer two current examples of reaction to the tectonic changes media and marketing are all experiencing today.

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Media Agency Machine Learning SEO 63

illumin

OCTOBER 20, 2023

This data can then be used to create audience segments that advertisers can target, allowing publishers to offer more valuable advertising opportunities to their clients. AI-powered contextual targeting leverages advanced algorithms and machine learning to understand and interpret the meaning and context behind online content.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. What Is a Demand-Side Platform and What Is It For?

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Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

JANUARY 5, 2023

Digital media and advertising. Retail media networks. Increasingly, marketers will depend on widely-shared and remixable content on social platforms to fill some of these gaps. Today, 30% of ad opportunities don’t have advertising IDs attached,” said Yahoo’s CRO, Elizabeth Herbst-Brady. “By

Marketing 104

Marketing GDPR eCommerce Machine Learning 104