how-programmatic-is-changing-mobile-advertising-new-research 
Automatad Inc.
APRIL 7, 2024
It is an unspoken problem dealt with by both publishers and advertisers. The happy news is that you can reduce it with the correct optimization measures. Before going into the strategies, let’s see how banner blindness affects publishers. How Does Banner Blindness Affect Publishers? So, look no further.
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? Fast forward to 2023, when 1.96
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InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.
InMobi
DECEMBER 30, 2013
2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.
Single Grain
NOVEMBER 13, 2019
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. What Is Programmatic Advertising?
Adtelligent
OCTOBER 18, 2021
These new metrics include three variables: Largest Contentful Paint , First Input Delay , and Cumulative Layout Shift. Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded. How to measure Core Web Vitals? CLS troubles.
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