Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

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Healthcare Pharmaceuticals Communications MarTech 105

Martech Series

JULY 14, 2022

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The post RightData Hires Industry Veterans to Its Team appeared first on MarTech Series.

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Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. “The healthcare industry isn’t stagnant, and neither are we.

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Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. followers) Get MarTech! LinkedIn: Shelly DeMotte Kramer (14.7K

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Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

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Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. ” Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing.

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Martech Series

NOVEMBER 15, 2022

Healthcare organizations have an enormous amount of data but have not had the tools to analyze data to positively impact patient outcomes while maintaining compliance,” said Riddhiman Das, Co-founder and CEO of TripleBlind. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

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Healthcare Pharmaceuticals Machine Learning MarTech 97

Martech Series

OCTOBER 1, 2022

” Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

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Martech Series

JANUARY 12, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. The post Microsoft Exec Zia Mansoor Joins Unravel Data Board of Directors appeared first on MarTech Series.

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Martech Series

NOVEMBER 29, 2022

Vyond’s Midwest expansion will initially include the hiring of more than 20 sales, marketing, and customer success professionals in Chicago where the company has more than 50 local customers, including 10 top healthcare and pharmaceutical companies and five higher education organizations.

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Martech

DECEMBER 1, 2023

Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc. In your inbox. Business email address Subscribe Processing.

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Marketing Communications Pharmaceuticals Conversion 114

Martech

JANUARY 27, 2023

Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. Companies in highly regulated industries like healthcare and finance are restricted not only in what they can say but the context of what they say and how they can say it.

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Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! In your inbox.

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Pharmaceuticals MarTech Communications Healthcare 92

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

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Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. He was on the road 50 weeks a year doing new business pitches, the dog and pony show, but not for the services, the martech that we could be selling. Get MarTech!

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Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

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