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12 GEO Marketing Benefits Every Business Owner Should Know in 2025

Single Grain

The location-based marketing landscape has reached a pivotal moment in 2025. Businesses that master GEO marketing benefits are capturing unprecedented competitive advantages while those that don’t risk being left behind. Recent data shows geo-targeted push notifications now deliver a 3.8% billion —a 15.2%

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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.

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Curb introduces one-stop advertising solution 

Martech

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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The Mobile Opportunity for Travel Marketers

InMobi

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. As per eMarketer forecast travel marketers will spend $4.7

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Work With Us What Are Facebook Ads?