Martech

JUNE 1, 2022

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning. Purchase receipt.

Marketing 128

Marketing Cookies Geo targeting First-Party Cookies 128

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). In any case, the more settings are applied, the more targeted the campaign gets. What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Lemonads

AUGUST 10, 2020

Serving ads, the system constantly gets feedback from users, learns from it and improves the audience profile, which boosts CTR enabling them to give you the best price. Geo Targeting Geo Targeting Increase your targeting relevancy by identifying visitors based on geolocation from country to region and city level.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Taboola and RevContent Specialties are both in Advertising , Content Marketing , Consumer Engagement, and Targeting without leaving the user experience on the side! Let’s check what both can offer!

CPM 52

CPM CPC Native Advertising CPA 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

illumin

JULY 25, 2024

All decisions are data-driven and based on machine learning to target, place, deliver, or measure ads out of home. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Programmatic DOOH allows for the automated buying and selling of digital signage, billboards, and screens.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Basis

JULY 19, 2022

Contextual targeting , which identifies the digital spaces certain groups are most likely to visit based on page-based keywords and topics, is one tried-and-true alternative that avoids user data entirely. Hyperlocal geo-targeting is another powerful automated solution for marketers to have in their toolkits.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52