Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Thanks in advance. Chris Wood, Editor. Read more here.

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Audience Cookies Machine Learning Viewability 105

Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

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Header Bidding Click Through Rate Fill rate Viewability 75

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. To determine whether the campaign was successful in the end, the advertiser can look to see if viewability was high - often at least above 80%. What kinds of KPIs do mobile advertisers prioritize?

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

InMobi

MARCH 5, 2025

The InMobi Advertising standard on brand safety and responsible media goes well beyond TAG certification: Responsible, Transparent Media: Privacy-first advertising that respects data compliance standards (GDPR, CCPA and others) Direct SDK integration more than 5,000 publishers and 50,000 apps across the globe, lowering overall emissions across our (..)

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Viewability Advertising GDPR Video Ads 40

InMobi

OCTOBER 27, 2020

3) Protecting User Privacy A privacy-first SDK should support any regulatory requirements that protect users within an app, be it COPPA, GDPR, CCPA or any upcoming initiative in any region. 4) Ensuring Measurability SDK is key to the measurability of key demand KPIs including viewability and install attribution.

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Viewability Demand Side Platform Pop-Up GDPR 52

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. This is such an important step in monetizing your video content that large companies often have whole teams dedicated only to optimizing ad yield. AdMedia is a popular advertising network with its own ad exchange.

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Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2

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Viewability Non-Profit Agency Ad Tech 52

VideoWeek

AUGUST 23, 2022

What we can see generally across our ecosystem, including small, medium, and large publishers, when our contextual targeting is used there’s a seventeen percent increase in viewability. GDPR is way more advanced than US data laws. And then there’s the day-to-day operations.

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A/B Testing Cookies Viewability GDPR 98

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction. Bid Scaling : Monitor & adjust ad partners based on their net revenue. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Automatad Inc.

FEBRUARY 20, 2023

Additionally, GAM is equipped to comply with the latest privacy regulations like GDPR and CCPA , making it an ideal choice for publishers looking to maximize their ad revenue and increase efficiency in ad management. Read our complete guide about Google Ad Manager For Publishers. Learn more about Google Ad Manager 360.

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Monetize More

JANUARY 18, 2023

Programmatic Advertising Trends for 2023 Increased focus on privacy and data security : As privacy concerns continue to grow, brands and advertisers will place a greater emphasis on data security and compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

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Advertising Ad Inventory Machine Learning Ad network 98

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. How do they honor user data in the context of GDPR, CCPA, and other privacy laws? Add the new user privacy laws to that, and we are looking at a whole new puzzle. Be mindful of the following: How will the DSP secure my data?

ROI 52

ROI A/B Testing Demand Side Platform Viewability 52

Ad Ops Hero

MARCH 25, 2023

Viewability – With CM360, advertisers can control where specific ads will be displayed to online users. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. As a critical component of CM360’s marketing platform, the Google Marketing Platform supports Active View.

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Impressions Conversion Rich Media Ad Server 52

AdExchanger

MAY 4, 2023

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.

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Agency Media Viewability GDPR 102

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

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Retail Agency Media Ad Tech 97

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

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Viewability Audience Media Ad Tech 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

JULY 18, 2023

Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. Advertisers will adapt to stricter data privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

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Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

NOVEMBER 23, 2023

Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc. You must comply with various regulations and standards, such as GDPR, CCPA, and IAB TCF, to protect your users’ personal data and avoid legal issues.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. The arrival of the 5G technology sparked the trend and made it possible, but much more work needed to be done to figure out high return segments and new metrics for targeting and viewability. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X However, they still require consent under the EU’s GDPR.

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First-Party Cookies Cookies Header Bidding Impressions 69

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. This is in keeping with GDPR. Intentionally misrepresented ads.

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First-Party Cookies Cookies Impressions Ad Exchange 126

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

JULY 14, 2023

The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR. The solution tracks invalid traffic across 2D and 3D settings, within the IAS Signal platform.

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Viewability Non-Profit Agency Media 98

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Footage from smart cameras will be viewable on Roku TVs, and the devices will use voice recognition tech which is embedded in Roku’s TV devices. This Week on VideoWeek.

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VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” ” Netflix Fined for GDPR Violations in the Netherlands The Dutch Data Protection Authority (DPA) has fined Netflix 4.75

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Marketing Ad Tech Media Agency 52

YieldBird

JANUARY 31, 2025

– Key Metrics in 2024: Viewability and CTR as measures of user engagement. Additionally, ensuring compliance with GDPR, CCPA, and other privacy laws across different regions while maintaining effective advertising strategies has been a complex issue. Will that change in 2025? eCPM optimizing revenue per 1,000 impressions.

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Header Bidding Cookies Fill rate Video Ads 52