YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Header Bidding Click Through Rate A/B Testing Ad network 40

Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

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Header Bidding Click Through Rate Fill rate Viewability 57

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. SpringServe.

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Header Bidding Advertising Ad Exchange Video Ads 81

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Programmatic monetization strategies.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.

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Ad network Video Ads Header Bidding CPM 40