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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Implementing custom rules ensures a tailored approach to ad delivery based on your preferences. Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces.

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app). Boost ad viewability with a sticky, non-intrusive ad unit.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

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Modern Programmatic Monetization Strategies

Adtelligent

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Measuring data from bidding processes can be evaluated for potential adjustments. Great reporting. Preferred deal.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.