Ad Ops Hero

MARCH 25, 2023

Adding event tags to impressions & clicks, other platforms can keep track of data. This is a Google-accredited solution that measures web display and video impressions in real-time and impression-by-impression. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation.

Ad Tech 99

Ad Tech Media Agency Audience 99

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 27, 2023

Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Get MarTech! appeared first on MarTech. Outside of social engagement, these KPIs are all aligned with financial metrics. Consumer privacy is also a significant consideration. In your inbox.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic].

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The ad exchange holds a real-time auction for each ad impression.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

APRIL 21, 2023

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. Buyer identification: Publishers know exactly who buys their impressions. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. WPP Buys Martech Business Bowser House Digital.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

MARCH 21, 2023

An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. However, AdTech and MarTech companies often have no choice but to own the tech and data.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The publisher passes the SDA IDs to DSPs via OpenRTB The DSPs examine the segment IDs and decide whether to bid on the impression or not.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Martech

OCTOBER 29, 2021

Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, “But will it scale?” So what, really does scalability mean, and when should martech leaders care?

MarTech 107

MarTech GDPR eCommerce Marketing 107

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Handling Social Impressions.

Marketing 145

Marketing SEO Conversion Audience 145