The Ad Tech Blog

APRIL 1, 2024

These insights not only show the direction of technological advancements but also anticipate changes in the digital advertising landscape: An increase in data privacy regulations will drive the development of new ad tech solutions that prioritize user consent and privacy.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

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Search Advertising CPC Header Bidding Audience 52

Basis

OCTOBER 9, 2023

Much like in search advertising, social media advertising offers myriad possibilities when it comes to audience segmentation, enabling media buyers to get more personalized with their promotions. Direct Mail It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy.

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JUNE 6, 2022

Much like in search advertising, social media advertising offers myriad possibilities when it comes to audience segmentation, enabling media buyers to get more personalized with their promotions. It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy. Direct Mail.

Marketing 61

Marketing Rich Media Audience Education 61

NewProgrammatic

JANUARY 26, 2022

The event, just like the rest of the platform, touches on topics from the advertising industry, such as innovative technology, content strategy, privacy issues, brand building, and anything in between. Brandweek When? September 12 – 16 Where? Digiday Media Buying Summit.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. billion internet users.

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Advertising Finance CPC Brand Awareness 52