Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Adweek

JULY 20, 2023

It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and life in general, has recently been tinted with a hot pink "Barbiecore" hue. That's because Mattel's Barbie marketing team and.

Marketing 246

Marketing Media 246

The Ad Tech Blog

JULY 19, 2023

In the not-so-distant future, let’s imagine you’re on the cusp of another working day. You’ve savored your morning coffee and are ready to jump into your inbox. Instead of the dreaded deluge of unread messages, you’re greeted with a concise digest. The crucial emails are flagged, tasks have been assigned based on their content, and preliminary responses are ready for your approval.

244

244

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively. However, with great power comes great responsibility. This article will explore the significance of ethics in advertising, specifically in PPC management services.

Advertising 184

Advertising Audience Communications Marketing 184

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

MNTN

JULY 21, 2023

Picture this… It’s a quiet night at home. After ordering your favorite delivery, you cozy up on your couch and turn on the TV. For a few minutes (or closer to an hour, TBH) you contemplate a variety of new titles before settling on re-watching your comfort show for the hundredth time. Between traditional television and Connected TV (CTV) there is a seemingly never-ending amount of content to watch—a perk for viewers and advertisers alike.

Shipping 98

Shipping Audience Advertising Media 98

Adweek

JULY 17, 2023

A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women's World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled "The Compil des Bleues" spotlights the on-field skills of the French.

Agency 246

Agency Marketing 246

Smart Insights

JULY 19, 2023

Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what … The post SWOT analysis template examples appeared first on Smart Insights.

Marketing 98

Marketing 98

MNTN

JULY 21, 2023

Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. According to a recent survey conducted by Samba TV, 19% of U.S. subscribers to Disney+ have opted for the ad-supported subscription tier introduced in December 2022.

Advertising 98

Advertising Marketing 98

Adweek

JULY 17, 2023

CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for.

246

246

AdExchanger

JULY 20, 2023

TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations. The post TV Programmers And Advertisers Are Inching Closer To Their Competitors appeared first on AdExchanger.

Advertising 98

Advertising 98

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.] The post ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs appeared first on ExchangeWire.com.

CPM 98

CPM Media Advertising Marketing 98

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings. IPG says the new solution is designed to bring “openness and trust to the typically closed world of retail media at a time when brand spend in the space is growing rapidly” The idea behin

Retail 98

Retail Media Audience Agency 98

Adweek

JULY 17, 2023

As momentum grows behind women's sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women's World Cup. The campaign, titled "What the Football" and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former.

Agency 246

Agency Marketing 246

AdExchanger

JULY 19, 2023

The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. The post AI Levels The Playing Field For Small And Medium Mobile App Developers appeared first on AdExchanger.

98

98

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Mediavine

JULY 18, 2023

Ah, July. It’s a glorious month of sand-filled swimsuits, mosquito invasions, broken air conditioners and applying sunscreen only to look like cooked lobsters. It’s also the start of a new quarter, and what better way to escape all the aforementioned fun than to reflect on what we’ve learned from Q2? We’ve analyzed the data to help you prepare for Q3 and Q4 and get the most out of your ad revenue.

ROI 97

ROI Advertising 97

IAB Tech Lab

JULY 19, 2023

Meet the Global Privacy Platform The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool.

Communications 95

Communications 95

Adweek

JULY 17, 2023

Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. Think of TikTok videos or Instagram Reels but with a social cause attached to them, while thumbs up and heart buttons are replaced with a "give" option. Backed.

Media 241

Media 241

AdExchanger

JULY 18, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, The post Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange Media 98

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

MarTech 94

MarTech Conversion Media Marketing 94

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. And on Wednesday Topics API, one of the most relevant Sandbox tools for the advertising world, started rolling out to users broadly via the release of version 1

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Adweek

JULY 19, 2023

In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that's as action-packed and end-to-end entertaining as much of the fare on the silver screen. The.

Entertainment 239

Entertainment 239

AdExchanger

JULY 18, 2023

In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more. The post YouTube’s CTV Ad Formats Aren’t Innovative Enough. It’s Time To Push Boundaries appeared first on AdExchanger.

98

98

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

JULY 19, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?

Communications 94

Communications Display Advertising MarTech Food 94

Exchange Wire

JULY 17, 2023

the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [.] The post Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave appeared first on ExchangeWire.com.

Advertising 93

Advertising 93

Adweek

JULY 19, 2023

At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved fluorescent pink ubiquity. Barbie, the movie, is everywhere, and it's everything. It's Margot Robbie in luminous Versace on the.

Marketing 238

Marketing Fashion Advertising 238

AdExchanger

JULY 18, 2023

When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of The post Moving The Monetization Needle, With Meta’s New VP Of Global Business appeared first on AdExchanger.

98

98

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.

Marketing 93

Marketing SEO MarTech Audience 93

Seth Godin

JULY 18, 2023

Growth usually feels risky. The feeling is a protection mechanism, a way to avoid failure or even the fear of failure. Of course, risk also feels risky (or at least it should). Differentiating between the two is difficult, which is why finding institutions, methods or coaches that have experience in the difference is valuable. When we create the conditions for supported tension–the feeling of ‘this might not work’–we give people the chance to grow.

88

88

Adweek

JULY 17, 2023

Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize when we're all too busy trying to catch up on whatever-core. Thanks, relentless scrolling, for eviscerating society's attention.

Media 237

Media 237

AdExchanger

JULY 17, 2023

The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check. The post The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries appeared first on AdExchanger.

98

98

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.