Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion by 2024 by 2024 and, moreover: 75% of business owners have said

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Marketing Conversion Conversion Rate SEO 124

AdPulp

NOVEMBER 27, 2019

One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and […].

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Gods of Advertising

NOVEMBER 25, 2019

Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.

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Agency Media Advertising Marketing 87

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NOVEMBER 29, 2019

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an artist and ECD working in film I’ve selected campaigns that connect with me emotionally, are.

Agency 85

Agency Advertising 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query.

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Machine Learning SEO Conversion Marketing 87

AdPulp

NOVEMBER 26, 2019

Newspapers are vital to our communities and to the democratic process. True or false? If people speak with their pocketbooks, and I believe we do, the answer is false. Big Doesn’t Mean Best, But Big It Is The $1.2 billion merger of Virginia-based Gannett and New York-based New Media Holdings Group is now complete, forming […].

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Media 73

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NOVEMBER 27, 2019

TimeTo and agency Lucky Generals are going in to bat for better behaviour in adland again, this time with a campaign telling people what’s on and what’s not at the Christmas party. Actually it’s what’s not. We’ve attended a few agency Christmas parties in our time but invitations are few and far between these days.

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Agency 83

InMobi

NOVEMBER 26, 2019

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others.

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

AdPulp

NOVEMBER 24, 2019

Can we, the people, shop our way to social change? Definitely not. Can we favor manufacturers and retailers that explicitly appeal to our values? Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. “Choose Women Wednesday” invites everyone to shop at women-owned […].

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Manufacturing Retail 69

Smarty Ads

NOVEMBER 26, 2019

Header bidding was created to solve one of the biggest publisher challenges: improving the low yield associated with the inefficient waterfall method of serving ads. In a report, Adzerk found that nearly 79% top publishers use header bidding. Moreover, in a study that we conducted on.

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Header Bidding 52

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NOVEMBER 26, 2019

People have been reading the last rites over TV for years now but the message evidently hasn’t got through to Super Bowl advertisers. It’s Fox’s turn to broadcast the highlight of the NFL season in 2020 and all 77 in-game spots are sold, with a top price of $5.

Advertising 75

Advertising Media Agency 75

illumin

NOVEMBER 26, 2019

The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […].

Marketing 52

Marketing Media 52

AdPulp

NOVEMBER 26, 2019

There are many maddening areas of public life, including “Pay to Play,” which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we’re nowhere near bringing this legislative change to the fore. In politics, as in so many […].

Advertising 52

Advertising 52

InMobi

NOVEMBER 25, 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well an

Education 52

Education Audience Advertising Agency 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

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NOVEMBER 25, 2019

Comedian and their comedy roasts are appearing more and more often in ads, sometimes to annoying effect – think Nationwide. They may be funny/diverting once but the same joke over and over again pales somewhat. But Greenpeace and agency Nice and Serious are giving the format another whirl this Christmas, the clincher in this contest.

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Agency Advertising 72

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. Period. Remember the “Alexa Loses Her Voice” video ad during the 2018 Super Bowl?

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Marketing ROI Audience Video Ads 136

AdPulp

NOVEMBER 23, 2019

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has. In an examination of one of the most intense pressures on agencies, Campaign examines the pitch process today. It’s not a pretty picture. […].

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Agency Advertising 49

More About Advertising

NOVEMBER 26, 2019

Is the UK’s National Lottery planning a Christmas campaign? Other lotteries seem to have realised that a lottery ticket is a one way out of the Christmas prezzie conundrum; not too much but might just be worth a lot, so shows generosity on the part of the giver. We’ve already had an excellent effort from.

Agency 69

Agency Advertising 69

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

NOVEMBER 25, 2019

Google’s attempt to break into another business – gaming – has not met with unalloyed praise on either side of the Atlantic: its Stadia ‘cloud gaming platform’ is, so fans say, what everyone wants – you don’t need a console – but depends on a fast, robust internet service. Which, as we all know, may.

Finance 69

Finance Agency Advertising 69

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NOVEMBER 25, 2019

It’s a rum old state of affairs when the two of the liveliest characters in adland are well into their eighth decade but 74 year old Sir Martin Sorrell, currently disrupting away at S4Capital, has been joined in the limelight by his old adversary 77 year old Maurice Levy, still chairman of the supervisory board.

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Finance Media Agency Advertising 69

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NOVEMBER 29, 2019

1982 was a big year in advertising with the birth of Wieden+Kennedy and Bartle Bogle Hegarty and there was also a rather popular movie, Steven Spielberg’s ET. ET is back in a blockbuster Sky Christmas ad, made by Sky Creative Agency (SCA) and new owner Comcast’s US agency Goodby Silverstein. Henry Thomas, who played ET’s.

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Agency Advertising 64

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NOVEMBER 28, 2019

It goes from bad to worse at Grey London, not so along ago the creative jewel in WPP’s armoury of creative agencies along with its much bigger sibling Grey New York.

Agency 64

Agency 64

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

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NOVEMBER 28, 2019

What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently with Engine, up for review while bed retailer Dreams, now owned by Sun Capital Partners after a pre-pack administration a few years ago, has abandoned M&C Saatchi for the enticing delights of Uncommon Creative Studio.

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Retail Agency Finance Advertising 64

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NOVEMBER 28, 2019

By Samuel Carpenter Criticism of the Labour Party since Jeremy Corbyn became leader has often focused on his and the party’s widely alleged antisemitism. Following his election, some criticisms could be considered ideological and opportunistic. Their subjectivity was demonstrated by support for Corbyn’s election, as well as legitimate disagreement with his views.

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Media Advertising 64

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NOVEMBER 28, 2019

Have you had the “time of your life” on Virgin Trains between 1997 and 2019, the length of its franchise? Richard Branson would like to think so in this vid from social media agency Cubaka featuring some B-listers (and himself) from the period. Virgin has lost the highly lucrative north west franchise in a disagreement.

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Agency Media Advertising 64

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NOVEMBER 28, 2019

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, was head of design at Google Zoo. Abhyankar says: “Personalising creative the way we personalise.

Marketing 64

Marketing Agency Ad Tech Finance 64

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

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NOVEMBER 27, 2019

IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until April 27 2020 inclusive. Produced by Grand Visual, IG’s.

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NOVEMBER 27, 2019

The&Partnership has officially wrested the NatWest banking account from M&C Saatchi following its appointment to handle next year’s campaign. At the time NatWest said M&C remained its agency of record (AOR.) T&P has a longstanding relationship with NatWest owner RBS through its studio at RBS HQ in Edinburgh and was always likely to have its.

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Agency Finance Advertising 64

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NOVEMBER 27, 2019

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus in the Marquette building will house GTB, VMLY&R, Burrows, Hudson Rouge, Iconmobile, Xaxis and Zubi.

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Agency Finance Media Advertising 64

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NOVEMBER 27, 2019

OK, hankies at the ready, here’s Apple’s by now traditional tear jerker for Christmas. Inspired by the Pixar film Up, which passed me by, it’s all about cheering up Grandpa who’s now on his own, with a little help from Apple technology. It’s sentimental and manipulative but…could have been the greatest own goal of all.

Agency 64

Agency Advertising 64

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing