AdExchanger
JANUARY 30, 2023
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.
Adweek
FEBRUARY 1, 2023
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf. That is the premise behind Michelob Ultra's latest Super Bowl ad--released.
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The Ad Tech Blog
FEBRUARY 1, 2023
If you worked for a startup, you are familiar with the feeling of “I don’t know what the hell founders are doing.” It comes in the flavor of a lack of transparency about what’s going on, contradictory directions, side requests by C-levels, or “big push to win a client” last-minute projects. I’ve learned this from what I consider the best manager alive: use the “ we need to get this done ” antidote.
Martech
FEBRUARY 2, 2023
This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Dive
JANUARY 31, 2023
Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
Adweek
JANUARY 31, 2023
Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn't mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, "Six Degrees of Budweiser." While its Super Bowl spots of the past have featured the brand's signature.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 1, 2023
By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.
Marketing Dive
FEBRUARY 1, 2023
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
Adweek
FEBRUARY 1, 2023
TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob.
Martech Series
FEBRUARY 2, 2023
Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. More customers means you have more data and you need to collect the data. Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does.
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Martech
FEBRUARY 2, 2023
Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? Voices at the IAB will tell you that they have a big role to play. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, meas
Marketing Dive
JANUARY 30, 2023
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
Adweek
FEBRUARY 2, 2023
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.
AdExchanger
FEBRUARY 1, 2023
Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization. The post Havas Media Names FreeWheel A Preferred SSP appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 30, 2023
“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.
Marketing Dive
FEBRUARY 2, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases driving spend in Q4, according to Comscore.
Adweek
FEBRUARY 3, 2023
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand's marketing team in January 2021, tasked with telling "compelling consumer brand stories" that would drive commercial success. She arrived at the company's headquarters in Herzogenaurach, Germany after 20 years leading marketing.
Martech Series
FEBRUARY 2, 2023
Persado Deems Motivation the Next Frontier of Generative AI and The Future of Personalization For enterprises, OpenAI’s ChatGPT is a potent foundation for automated content generation but understanding what motivates people to take action is the next frontier of generative AI technology. Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
FEBRUARY 2, 2023
Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Dig deeper: What is a conversion optimization platform?
Marketing Dive
FEBRUARY 3, 2023
After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.
Adweek
FEBRUARY 2, 2023
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms.
PubMatic
FEBRUARY 1, 2023
The global economic situation is poised to become more challenging. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JANUARY 30, 2023
This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy.
Marketing Dive
FEBRUARY 2, 2023
Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.
Adweek
FEBRUARY 2, 2023
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated.
AdExchanger
JANUARY 31, 2023
Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential The post Why Creatives Don’t Need to Fear AI Art appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JANUARY 31, 2023
How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an anachronistic form of team management.
Marketing Dive
JANUARY 30, 2023
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
Adweek
JANUARY 30, 2023
It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount.
Martech Series
FEBRUARY 1, 2023
DataParser delivers third party data to Google Vault for Retention and eDiscovery. DataParser can now send any supported data source into Google Vault. 17a-4’s DataParser , the leading independent connector solution to collect and format third party data for archive retention and eDiscovery now supports delivery to Google Vault. Google Vault is an information governance and eDiscovery tool for Google Workspace.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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