Adweek
SEPTEMBER 3, 2022
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.
Marketing Dive
SEPTEMBER 7, 2022
Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.
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More About Advertising
SEPTEMBER 5, 2022
Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.” Williams herself may even have had a hand in it – she repeated. The post Nike pays tribute to Serena Williams as she bows out in style first appeared on More About Advertising.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
Adweek
SEPTEMBER 3, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.
AdPulp
SEPTEMBER 6, 2022
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […]. The post Longhorn Athletes to Benefit from New NIL Deal with Wrangler appeared first on Adpulp.
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 3, 2022
During the opening weekend of Jordan Peele's new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show--the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the.
AdExchanger
SEPTEMBER 9, 2022
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies. A couple are more experienced startups. There’s the nine-year-old Rockerbox, for example, that pivoted with the times. And Measured, founded by attribution industry vets from.
Marketing Dive
SEPTEMBER 7, 2022
The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.
Martech
SEPTEMBER 7, 2022
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.
Adweek
SEPTEMBER 9, 2022
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly.
AdExchanger
SEPTEMBER 6, 2022
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to Mastercard for an undisclosed.
VideoWeek
SEPTEMBER 7, 2022
While all eyes have been on Netflix’s burgeoning ad business , Apple has been quietly sizing up a slice of the advertising pie. According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business. Some in the ad tech industry see the expansion as a natural extension of its data policy changes; others a betrayal of Apple’s core values.
Martech
SEPTEMBER 6, 2022
It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.
Adweek
SEPTEMBER 7, 2022
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in.
AdExchanger
SEPTEMBER 6, 2022
In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership. Clearly, there's something in it for both players, writes Humphrey Ho, managing director of Hyperlink Digital's Americas business.
Exchange Wire
SEPTEMBER 7, 2022
In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium. US bars [.]. The post US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens appeared first on ExchangeWire.com.
Martech
SEPTEMBER 7, 2022
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. That consumer group is people with disabilities.
Adweek
SEPTEMBER 7, 2022
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2--two days before the singer's 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after.
Marketing Dive
SEPTEMBER 9, 2022
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
AdExchanger
SEPTEMBER 7, 2022
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act (ADPPA) might not be it. At least not in its current form. Although the ADPPA, which would establish a national standard for privacy protection, has bipartisan support, it still faces numerous roadblocks – and the question of. Continue reading » The post Is There Still Hope For A Federal Privacy Bill This Year?
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.
Adweek
SEPTEMBER 8, 2022
Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Both brands have released popular products using the Yeezy.
Marketing Dive
SEPTEMBER 7, 2022
Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.
Smart Insights
SEPTEMBER 8, 2022
How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking your ROI per channel … The post 8 easy to use annual marketing budget templates appeared first on Smart Insights.
Martech
SEPTEMBER 9, 2022
Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.
Adweek
SEPTEMBER 7, 2022
LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles and its partners to integrate their certification assessment engines into LinkedIn Learning and tap the professional network's 850 million-plus members.
Marketing Dive
SEPTEMBER 9, 2022
A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.
Exchange Wire
SEPTEMBER 7, 2022
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [.]. The post Verve Group Appoint Michael Brooks as Chief Operating Officer appeared first on ExchangeWire.com.
Martech
SEPTEMBER 7, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.
Adweek
SEPTEMBER 8, 2022
The holidays are getting nearer, as that waft of pumpkin spice hints. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. The holiday season for advertisers and agencies often means giving away branded swag. But does anyone really need a.
Marketing Dive
SEPTEMBER 9, 2022
A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million.
Smarty Ads
SEPTEMBER 7, 2022
Limited budgets often stipulate advertisers to rethink display advertising efficiency so they pay more attention to standard banner ads. In 2021 banner ads reached US$ 141, 29 billion, and today more than 60% of banner ads within the Google display network are shown on mobile devices.
Martech
SEPTEMBER 9, 2022
U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.
Adweek
SEPTEMBER 5, 2022
No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign "Look Good, Lift Ugly" as it seeks a new social media lead. The campaign begins September 5.
Marketing Dive
SEPTEMBER 9, 2022
Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.
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