Adweek
SEPTEMBER 3, 2022
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.
More About Advertising
SEPTEMBER 5, 2022
Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.” Williams herself may even have had a hand in it – she repeated. The post Nike pays tribute to Serena Williams as she bows out in style first appeared on More About Advertising.
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AdExchanger
SEPTEMBER 9, 2022
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies. A couple are more experienced startups. There’s the nine-year-old Rockerbox, for example, that pivoted with the times. And Measured, founded by attribution industry vets from.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 3, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.
Marketing Dive
SEPTEMBER 7, 2022
Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
Adweek
SEPTEMBER 3, 2022
During the opening weekend of Jordan Peele's new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show--the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the.
Martech
SEPTEMBER 9, 2022
“What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes.
AdExchanger
SEPTEMBER 6, 2022
In mid-July, Netflix announced a partnership with Microsoft, selecting the tech giant for its new advertising and sales agency. Odd, right? The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership. Clearly, there's something in it for both players, writes Humphrey Ho, managing director of Hyperlink Digital's Americas business.
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VideoWeek
SEPTEMBER 7, 2022
While all eyes have been on Netflix’s burgeoning ad business , Apple has been quietly sizing up a slice of the advertising pie. According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business. Some in the ad tech industry see the expansion as a natural extension of its data policy changes; others a betrayal of Apple’s core values.
Adweek
SEPTEMBER 9, 2022
Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy's debuted the specifically descriptive, if awkwardly.
Martech
SEPTEMBER 7, 2022
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.
AdExchanger
SEPTEMBER 6, 2022
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to Mastercard for an undisclosed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
SEPTEMBER 7, 2022
In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium. US bars [.]. The post US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 7, 2022
Snap's tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform's revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in.
Martech
SEPTEMBER 6, 2022
It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.
AdExchanger
SEPTEMBER 9, 2022
The fate of consent strings hangs in the balance – but don’t expect a quick resolution. IAB Europe’s litigation with Belgium’s data protection authority (DPA), which began in February with a ruling over the legality of IAB Europe’s Transparency & Consent Framework (TCF), will drag on for another year at least. This week the Belgian appeals. Continue reading » The post The TCF’s Future Will Be Decided By The EU’s High Court appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smart Insights
SEPTEMBER 8, 2022
How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you're not tracking your ROI per channel … The post 8 easy to use annual marketing budget templates appeared first on Smart Insights.
Adweek
SEPTEMBER 7, 2022
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2--two days before the singer's 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after.
Martech
SEPTEMBER 7, 2022
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. That consumer group is people with disabilities.
AdExchanger
SEPTEMBER 9, 2022
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 7, 2022
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [.]. The post Verve Group Appoint Michael Brooks as Chief Operating Officer appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 8, 2022
Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Both brands have released popular products using the Yeezy.
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.
AdExchanger
SEPTEMBER 6, 2022
Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton, head of TV commerce at Roku, on this week’s episode of AdExchanger Talks. But the opportunity today is different. There’s Shopify, there’s BigCommerce and there are APIs available to take care of everything from uploading.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 6, 2022
Meta Studio announces METAS token launch, the cryptocurrency token will power the first business metaverse for content creators. Meta Studio announces METAS private token launch, the cryptocurrency token that will power the first business metaverse for content creators. The first business metaverse for content creators officially announces the private launch of their native cryptocurrency token.
Adweek
SEPTEMBER 7, 2022
LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles and its partners to integrate their certification assessment engines into LinkedIn Learning and tap the professional network's 850 million-plus members.
Martech
SEPTEMBER 9, 2022
Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.
AdExchanger
SEPTEMBER 7, 2022
Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing. The post Why Invisalign Is Bracing Itself For The Metaverse appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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