More About Advertising

JANUARY 19, 2023

M&C Saatchi rather specialises in official-sounding bodies and it’s won another tongue-twister, The International English Language Testing System (IELTS.)

Advertising 75

Advertising Marketing Agency 75

More About Advertising

JANUARY 20, 2023

UK tennis governing body LTA (Lawn Tennis Association) has appointed BMB as lead creative partner in a mission to get more children playing tennis. This is a hardy perennial as the Wimbledon summer tennis tournament appears on the horizon: for a couple of weeks Wimbledon dominates the sports and other news and then most people.

Advertising 64

Advertising Agency 64

Martech Series

JANUARY 19, 2023

This is because: Standardization : SBTi is the first body to standardize what net-zero means as it relates to the effort to limit global warming to 1.5 Aligning goals to reduce climate change to an external body provides accountability and continuity. degrees Celsius. degrees Celsius above pre-industrial levels.

Manufacturing 69

Manufacturing MarTech Marketing Advertising 69

VideoWeek

JANUARY 18, 2023

Short and shallow The trade body said the figures reflect “downbeat expectations for the year ahead as a persistence of high inflation, increased interest rates and low consumer confidence raise the prospect of a UK recession.” Asked for their views on their own company’s prospects in Q4, 32.8 percent, up from -27.6

Media 111

Media Marketing Advertising Ad Tech 111

MNTN

JANUARY 19, 2023

If the growth marketing strategy involves talking about wellness and feeling good in your body, then a good performance marketing strategy might include PPC ads aimed at people who attend yoga or self-identify as caring about wellness. For example, consider a brand that sells protein bars.

Marketing 40

Marketing Native Advertising Food Advertising 40

Exchange Wire

JANUARY 19, 2023

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [.]

Marketing 98

Marketing Ad Tech 98

VideoWeek

JANUARY 17, 2023

percent market share, according to Italy’s TV measurement body Auditel. Mediaset Italia exceeded 7.5 billion online views last year, representing a 50.3 That means the combined views of rival TV operators in Italy, including RAI, Sky, La7 and Warner Bros. Discovery, totalled 49.7 percent of market share.

Marketing 59

Marketing Advertising Media 59