Martech
APRIL 9, 2025
I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.
Ad Monsters
APRIL 8, 2025
Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.
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VideoWeek
APRIL 7, 2025
In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from the Alliance of Independent Agencies, a UK trade body representing over 1,700 indies, reveals that 99 percent of UK agencies are independent, and their combined UK turnover (26.7 billion) is more than three times that of the holding companies (8.2 billion).
Digiday
APRIL 8, 2025
Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. Its more than a buzzword its a proven driver of engagement, retention and revenue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Playwire
APRIL 10, 2025
Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating premium content verticals can substantially increase CPMs Segment your CPM analysis by device type, ad position, content category, and time pa
Single Grain
APRIL 7, 2025
Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. Many B2B marketers struggle to convert high-value leads, but with the right approach, you can target decision-makers at your ideal accounts with personalized messaging that resonates. In today’s competitive B2B landscape, generic marketing approaches simply don’t cut it anymore.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 8, 2025
This years Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.
illumin
APRIL 10, 2025
Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.
Playwire
APRIL 10, 2025
Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.
Martech
APRIL 8, 2025
CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Lets break down a standout approach to creative from ideation and testing (both themes and ads) to measuring impact.
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Digiday
APRIL 8, 2025
The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success.
Exchange Wire
APRIL 9, 2025
Todays digest looks at a court rejection of the UK Governments petition to keep its Apple backdoor data demand secret, Spotifys new ad tools and the White Houses direction for federal agencies to appoint AI leaders and develop strategies. UK Court [.] The post Digest: Court Rejects UK Govs Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools appeared first on ExchangeWire.com.
Playwire
APRIL 10, 2025
Key Points 44% of Gen Z's screen time is spent playing video games and watching gaming content The average 13-24 year old spends 16 hours weekly in gaming environments For Gen Alpha, gaming has surpassed social media as their #1 media activity Traditional advertising models are largely invisible to these demographics Authenticity is criticalthese audiences can immediately detect irrelevant or intrusive advertising New AI-powered solutions can identify key gaming moments and serve contextually re
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
APRIL 8, 2025
In this week’s ‘Tariff Edition’ of the Week in Charts, we track the impact of Donald Trump’s sweeping tariff announcements on the Big Tech, ad tech, TV and agency markets. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week “Magnificent Seven” Loses $1.8 Trillion in Two-Day Sell-Off Donald Trump’s sweeping tariffs and their reciprocal rates have wiped $5.4 trillio
More About Advertising
APRIL 9, 2025
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brands place in literary history. The tech has been brought in to do the tedious work of scanning the books of thousands of acclaimed authors to pinpoint any Coke references. … The post Coca-Cola and WPP hit AI gold with new classic campaign first appeared on More About Advertising.
Playwire
APRIL 7, 2025
Key Points RPM (Revenue Per Mille) measures earnings per 1,000 pageviews, providing a complete view of site-wide monetization performance RPS (Revenue Per Session) calculates revenue per user visit, revealing how effectively you're monetizing each visitor RPM is best for page-level optimization like ad layouts and content category performance RPS excels for user journey optimization like site navigation and content recommendation effectiveness Different teams should focus on different metricscon
Martech
APRIL 7, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
APRIL 7, 2025
Brands and agencies are bracing for economic turbulence. Amidst the Trump Administrations shifting tariff announcements, budget reallocations, massive federal layoffs, and other emerging economic policies, global ad spend forecasts have been reduced by nearly a full percentage point. Consumer spending is also slowing due to economic concerns, with consumer sentiment declining for the third consecutive month in Marchand down 27% year-over-year.
VideoWeek
APRIL 10, 2025
While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn’t happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant to work with technologies which have been developed by their competitors.
Single Grain
APRIL 8, 2025
In todays competitive digital landscape, generic LinkedIn ads simply wont cut it. To truly connect with your audience, your ads need to be tailored to each individualwhile still being scalable. This guide provides practical strategies for personalizing your LinkedIn ads at scale, and shows you how leveraging tools like Karrot can streamline the process.
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
APRIL 7, 2025
We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and talk to anyone, by video, anywhere on the planet–it wasn’t even discussed until recently, and now it’s essentially free. “Compared to what?
VideoWeek
APRIL 9, 2025
While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage. And in 2019 the business built its own ad tech solution, Mantis, helping to diversify its own revenues while driving monetisation for other publishers.
Digiday
APRIL 10, 2025
Creators and the brands they work with are navigating a complex landscape. Social media platforms are flooded with content and creators , while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links.
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
APRIL 10, 2025
If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things, though are designy. The designer’s fingerprints are all over it. The typefaces, knurled edges, needless heat sinks and homage to Dieter Rams are there for anyone who cares to look. Why use a word when a vague picture or two is available?
Ad Monsters
APRIL 7, 2025
The Guardian US announced its adoption of The Trade Desks OpenPath at the AdMonsters Sell Side Summit in Fort Lauderdale last month. We conducted a follow-up interview with Sara Badler, chief advertising officer for North America at The Guardian US to find out how the product streamlines its programmatic buying. The programmatic supply chain is oversaturated and complicated.
Brid.tv
APRIL 9, 2025
Not long ago, video was simply a nice-to-have on your website. Today, its front and center accounting for over 80% of all internet traffic. In fact, 78% of people watch videos every week, and more than half do so daily. As more website publishers adopt video-first content strategies, the need for fast, reliable video hosting is non-negotiable. After all, great hosting ensures your content loads quickly, plays smoothly, and performs well across all devices.
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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