Automatad Inc.

DECEMBER 18, 2023

Share Tweet Share Ready to crack the code on ad blocking? We know that this is a tricky trial. But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking? Ad-blocking software allows users to block online ads on their web browsers, apps, or networks.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Adweek

DECEMBER 18, 2023

Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that's coming into its own. This year's roster of.

Agency 338

Agency Marketing 338

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

MarTech 140

MarTech Communications Marketing Data Management Platform 140

AdExchanger

DECEMBER 21, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […] The post Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have appeared first on AdExchanger.

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A/B Testing SEO 129

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar's Gen AI Campaign Drove Brand.

Marketing 325

Marketing Ad Tech 325

AdExchanger

DECEMBER 19, 2023

Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […] The post Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers appea

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Audience Media Search Advertising SEO 127

Seth Godin

DECEMBER 18, 2023

Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. If we’re not happy with how external forces are stealing and redirecting our attention, we can change it.

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Adweek

DECEMBER 18, 2023

Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that's not cathartic enough, hurl a razor-sharp chef's knife at a target while Gordon Ramsay's disembodied voice supplies.

Marketing 325

Marketing 325

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

MarTech 111

MarTech Audience Conversion Marketing 111

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Advertising

AdExchanger

DECEMBER 20, 2023

Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […] The post The Top 10 AdExchanger Stories Of 2023 appeared first on AdExchanger.

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Ad Tech Media Marketing 124

VideoWeek

DECEMBER 19, 2023

Carbon emissions from the UK advertising industry increased by 8.9 percent between June and December 2023, according to the latest report from Scope3, a supply chain emissions data business. The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution.

Advertising 111

Advertising Impressions Conversion Media 111

Adweek

DECEMBER 19, 2023

Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it's only just beginning. The quintessentially British show, produced by BBC Studios, has begun a partnership with Disney that is already taking the show's brand and commercial.

Marketing 308

Marketing Media 308

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.

Marketing 110

Marketing MarTech Food Education 110

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

DECEMBER 19, 2023

Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […] The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.

Marketing 121

Marketing 121

Seth Godin

DECEMBER 16, 2023

Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles. Friendly is how it feels, not what it does.

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Adweek

DECEMBER 20, 2023

There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.

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Media Advertising Marketing 303

Martech

DECEMBER 19, 2023

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.

Conversion 110

Conversion Marketing SEO MarTech 110

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

DECEMBER 17, 2023

It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […] The post As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling appeared first on AdExchanger.

Search Advertising 121

Search Advertising Advertising 121

Seth Godin

DECEMBER 19, 2023

The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for short periods, but they burn out much more quickly if we overdo it. The second is that a system running flat out needs constant attention.

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Adweek

DECEMBER 22, 2023

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio--only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they.

Advertising 299

Advertising 299

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.

Marketing 109

Marketing MarTech 109

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

DECEMBER 21, 2023

2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers. The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.

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Media Advertising 119

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. You should also check out the ANA’s Qualitative Report from August. It includes a wealth of interview quotes; everything the study participants were willing to tell the ANA under condition of anonymity.

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Media Impressions Education Viewability 104

Adweek

DECEMBER 18, 2023

Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with.

Advertising 299

Advertising 299

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.

MarTech 106

MarTech eCommerce Marketing Conversion 106

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

DECEMBER 19, 2023

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. (It’s our final show of 2023, if you can believe it!

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Machine Learning Agency Marketing Cookies 119

Exchange Wire

DECEMBER 18, 2023

On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease… Google’s cookie deprecation plan for the second half of 2024 still currently [.] The post Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease appeared first on ExchangeWire.com.

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Cookies Marketing 104

Adweek

DECEMBER 19, 2023

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message. Advances in technology have given marketers advantages they could've only dreamed of even 10 years ago, according to Mastercard CMO Raja Rajamannar, and with.

Audience 299

Audience Marketing 299

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. They are guidelines to make sure you both start on the right foot and stay on the correct path. These lessons from those who’ve done this before can help you avoid some of their struggles. 1. Audit your assets.

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Communications MarTech 105

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.