More About Advertising

SEPTEMBER 3, 2023

The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all of us in our economic lives. In this article, we will examine how advancements in marketing and advertising techniques have an impact on the stock market, and explore the connection between the two. We will … The post Exploring the Intersection of advertising and the stock market first appeared on More About Advertising.

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Adweek

SEPTEMBER 7, 2023

QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and.

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The Ad Tech Blog

SEPTEMBER 6, 2023

What’s the Buzz in the Valley? My day-to-day is to talk with people in the Valley (without being InTheValley ), and I’ve heard big rumors and expectations about Generative AI. Bay Area News says it could bring talent back to San Francisco and revive the area. Big companies are training and hiring entire teams to use Generative AI tools. Other creative agencies laid off half of the staff and replaced them with AI tools.

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Machine Learning Agency 147

AdExchanger

SEPTEMBER 6, 2023

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.

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Media Conversion Advertising 142

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

SEPTEMBER 8, 2023

I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult: Errant throws don’t earn a lunge. Let them drop. Simply stand there and watch them drop.

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Adweek

SEPTEMBER 8, 2023

Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon's new consumer brand platform "It's Your Verizon" and the recently launched NFL Sunday Ticket campaign.

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Agency 318

AdExchanger

SEPTEMBER 7, 2023

The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files. The post There’s No Need For Ads.json. Ads.txt Can Be Reformatted appeared first on AdExchanger.

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Seth Godin

SEPTEMBER 2, 2023

When a friend shows you work in progress, your best contribution is to imagine the point of view and preferences of the person it is being created for. “I don’t like it,” isn’t useful, because it’s not for you. “I could imagine that someone who wants x, y or z would be looking for…” is much more helpful.

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Adweek

SEPTEMBER 8, 2023

As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative.

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Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

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ROI Brand Awareness Marketing MarTech 118

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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdExchanger

SEPTEMBER 7, 2023

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and The post When Anti-Password Sharing Works – And Doesn’t – For Streaming appeared first on AdExchanger.

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Seth Godin

SEPTEMBER 3, 2023

Adults make choices and live with the consequences. No one else should tell us what flavor of ice cream we prefer, or what career to choose. We’re good at knowing what we want. In practice, this works really well for certain kinds of decisions. But when we add the network effect, profit-seeking industrial entities, statistics, long-term impact and side effects, it often falls apart.

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Pharmaceuticals Marketing 116

Adweek

SEPTEMBER 8, 2023

To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to a person's favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through.

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Marketing 298

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.

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MarTech Agency Marketing 117

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

SEPTEMBER 7, 2023

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy The post The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? appeared first on AdExchanger.

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Cookies 117

Exchange Wire

SEPTEMBER 4, 2023

“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.” Ahead of [.] The post The Evolution of the Supply Chain: Q&A with Jason Barnes, PubMatic appeared first on ExchangeWire.com.

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Media 114

Adweek

SEPTEMBER 6, 2023

For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year's Open, IBM has teamed with global creative agency.

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Agency 295

Martech

SEPTEMBER 8, 2023

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.

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Electronics Food MarTech Media 115

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

SEPTEMBER 7, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On The post Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial appeared first on AdExchanger.

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Smart Insights

SEPTEMBER 8, 2023

Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized … The post 30 website personalization and recommendations software tools appeared first on Smart Insights.

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Retail Conversion 111

Adweek

SEPTEMBER 8, 2023

New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it's becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies.

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Advertising Ad Tech 287

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.

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Marketing MarTech Audience Media 116

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

VideoWeek

SEPTEMBER 4, 2023

Meta could launch paid, ad-free versions of Facebook and Instagram in the European Union, sources familiar with the firm have revealed, as the social media giant pushes to meet incoming EU regulation. According to The New York Times, insiders have suggested a subscription service that would remove ads in the Facebook and Instagram apps. The plans contained no indication of timings or cost structure, but noted that the company would continue to offer the free versions with ads in the EU.

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GDPR Media Advertising Marketing 110

AdExchanger

SEPTEMBER 7, 2023

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees The post The Big Story: No Reason For Negativity appeared first on AdExchanger.

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Retail Media 108

Adweek

SEPTEMBER 7, 2023

Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video's expansion plans across the EMEA region. The objectives: create awareness, increase customer subscriptions and.

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Audience 287

Martech

SEPTEMBER 7, 2023

Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.

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MarTech Marketing 115

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Exchange Wire

SEPTEMBER 7, 2023

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [.] The post Making the Most of the Post-Cookie Landscape appeared first on ExchangeWire.com.

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Cookies 105

AdExchanger

SEPTEMBER 6, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, The post Nielsen Is Shrinking; Hulu Custody Battle Heats Up appeared first on AdExchanger.

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Ad Exchange Media 108

Adweek

SEPTEMBER 6, 2023

In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people's email addresses in exchange for reward programs, letting it serve people more relevant messages, ultimately driving revenue. It wouldn't share more specific numbers on its success.

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Ad Tech Marketing 283

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.