AdPulp
DECEMBER 27, 2018
Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]. The post Are You Hooked On Your Own Pixel Dust?
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DECEMBER 28, 2018
Robbie Williams, once unkindly dubbed ‘Blobby’ Williams, is a new face of WWW (Weight Watchers as was) along with Kate Hudson. Following its rebrand WW is now ‘For Every Body’ as we embark on that challenging 21st century journey towards wholesome wellness. There’s a sneak preview from RW of Anomaly’s new global campaign here.
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InMobi
DECEMBER 26, 2018
Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than last-click attribution model, and that mobile marketers will more firmly quantify cross-device activity in their attribution models.
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DECEMBER 26, 2018
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that clients want and actually find useful. The former CCO of AKQA, now running his own innovation company Inamoto & Co, says it all needs to be simpler, with fewer layers, employ experienced people on terms.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 24, 2018
It has been, as they say, a funny old year: the Brits battling with Brexit (in which contest everybody seems to be on different sides) and, in adland, famous names including JWT, Y&R and WCRS disappearing (as individual entities anyway.) Latterly in London Jason Gonsalves has departed as Mcgarrybowen CEO (another BBH high flyer who’s.
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DECEMBER 27, 2018
S4 Capital’s Sir Martin Sorrell has been telling the Guardian about his plans for 2019 – he’s going to Davos, the Detroit Motor Show (wonder which client he’s got his eye on there), the Consumer Electronics Show and Cannes, where’s he’s already lined up who he’s going to interview in a debate. He’s backing Facebook.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 28, 2018
Photographer Jimmy Nelson’s eponymous foundation seeks to preserve indigenous peoples and cultures and JWT Amsterdam and India (guess they’re still called that) have combined to lend a hand. The quick-cutting can be oppressive but all is revealed at the end. Powerful stuff although quite how we can help (apart from donating money of course) is.
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DECEMBER 28, 2018
It’s turned out to be a bumper Christmas for Elton John (and lyricist Bernie Taupin presumably.) Their ‘Your Song’ knitted together John Lewis’ high-scoring Christmas ad (featuring Elton of course) and here it is in German supermarket Penny’s Christmas effort from Serviceplan. This time by Josephine van Schaik. Said to have racked up 22m online.
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DECEMBER 26, 2018
VCCP’s meerkats for Comparethemarket.com have been charming us for years (they hope) although latterly they’ve been reduced to plugging a series of money-off promotions. Here’s Compare’s new campaign from VCCP Blue for the latest thing in price comparison websites, automatic energy switching. But it’s a proper ad, introducing AutoSergei, gently sending up those silly presentations.
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DECEMBER 27, 2018
The UK’s Channel 4, a minority station in terms of audience share but, publicly-owned, part of the UK’s broadcast establishment, is at loggerheads with Publicis Media over a 2019 sales deal. Publicis spends about £125m a year with C4 and C4, as most broadcasters do, wants to tie prices to the amount Publicis spends with.
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