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JULY 27, 2017
When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s top agencies including CDP, Saatchi & Saatchi, GGT and M&C Saatchi, left to become CCO of Ogilvy China six years ago he was putting a huge creative reputation on the line.
AdPulp
JULY 28, 2017
You guys, let’s get the bartender from Cheers for this! Casting: unoriginal. Acting: uninspired. Dialogue: painful. All of which is too bad. SMIRNOFF™ vodka deserves better advertising. It’s a Russian-born brand, but it’s made in America. It’s also a quality product at an affordable price point. So, why insist that actor, author and environmentalist, Ted […].
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All About Advertising Law
JULY 27, 2017
The White House proclaimed July 17 th as Made in America Day and last week as Made in America Week. As part of these events, the administration showcased “Made in America” products from each of the 50 states. For the complete list click here. Apparently the District of Columbia didn’t make the cut, which we’re a little bitter about (we know you’re thinking that nothing gets made in DC, but that’s not actually true.
Fuel Lines
JULY 28, 2017
Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. They use “full service” to broaden their appeal to most prospects.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JULY 24, 2017
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in advertising, but we shouldn’t rely on this. Everyone involved in the process of creating ads.
AdPulp
JULY 27, 2017
Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JULY 25, 2017
Even this is better… How Hillary Clinton and the Democrats lost to the man-thing we now have in office is a case study on screwing up. The reasons vary depending on whom you ask and how honest they wish to be. Regardless, the DNC must get their marketing right the next time. And at the tip of that spear will be a bold tagline. Like it or not, “Make America Great Again” resonated with a lot of people.
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JULY 24, 2017
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has it that the brands and products that disrupt the status quo must be the ones.
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JULY 25, 2017
It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some, at least, seem to be getting there. Anomaly and Droga5 appear to be hitting their stride and now Dentsu-owned Mcgarrybowen has won Mondelez International’s Green & Black’s, the premium chocolate maker bought by Cadbury in.
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JULY 28, 2017
The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in North America – and clients suspicious about the practice and delivery of programmatic media buying. But an ongoing worry is the security of the mounds of data they accumulate, client information and records of their.
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More About Advertising
JULY 28, 2017
FCB Inferno is wearing its arty trousers for this new film by trendy director Loren Denis for Grant’s whisky. Most whisky ads are meaningless tosh because you can’t mention arguably the most important product benefit but this takes it a stage further. But somehow or other it seems to get away with it, maybe because.
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JULY 28, 2017
RB (Reckitt Benckiser as was, or maybe still is) is repositioning E45 as “straight up skincare,” away from its medical roots, in a new campaign from Havas. So it’s signed up double boxing champ Nicola Adams, now a professional, to show that this girl can too. Straight up docu-ad but nicely shot and Adams is.
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JULY 27, 2017
BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start. Nicely done even if you’re a bit fed up with the whole Comic Relief thing. And it does demonstrate the safety.
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JULY 26, 2017
Holding company woes get worse with Interpublic shares diving more than ten per cent as it missed its Q2 earnings targets by a sizeable margin. Revenue declined by $32m or one per cent compared to last year. CEO Michael Roth (below) said: “Our results in the quarter reflect the fact that macro uncertainty and political.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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JULY 26, 2017
The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last year. T&P grew out of the UK’s CHI&Partners. Moreira will work closely with CHI joint.
More About Advertising
JULY 26, 2017
First of all it looked as though Peter Souter was stepping down as chairman of TBWA in London but now, it seems, he isn’t – both versions according to Campaign. These things happen and Souter (above) is no doubt a valuable asset as chairman as well as in his other role as a floating TBWA.
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JULY 26, 2017
After Grenfell Tower, things will never be the same again. Its charred skeleton stands as a breath-taking symbol of how we treat the most vulnerable members of our society, and of the true impact of ill-considered cost-cutting. It’s time for some deep and uncomfortable soul-searching and meaningful action. If my time working in government taught.
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JULY 25, 2017
Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique athletes. This one’s martial arts champion Zoe Zhang who had to retire through injury and re-invent herself as a (martial arts) actress. It’s OK, nicely shot as ever, but isn’t it time for D5 to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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JULY 25, 2017
I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40 per cent from delegate passes and the rest from various partnerships. Agencies, notably Publicis and, to a lesser degree, WPP are revolting over the cost of the whole thing and the fact that they’re playing.
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JULY 24, 2017
On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most senior marketer. Inspired by Harvard Business Review’s recent paper Why CMOs never last, which reveals that 80 per cent of CEOs don’t trust their CMO, they discuss how CMOs are under pressure thanks to a.
More About Advertising
JULY 24, 2017
Havas Media has won Michelin’s global account from WPP’s MEC, handling the tyre giant in the US, Europe and other markets including China. This is the second summer coup for Havas Media. Last month it was reappointed by airline Emirates to its global business. Michelin’s Claire Dorland Clauzel says: “We are confident that Havas Media.
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