Fuel Lines
FEBRUARY 21, 2017
Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint.
More About Advertising
FEBRUARY 22, 2017
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates for the role disappointed along the way. But my advertising hero? Well, that’s easy. It’s.
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AdPulp
FEBRUARY 19, 2017
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […].
InMobi
FEBRUARY 23, 2017
With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such as Nextwave Multimedia, however, have tackled this with a well thought out monetization strategy. With a clear objective to improve the game's monetization without compromising on the user experience, Nextwave Multimedia decided to partner with InMobi.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
FEBRUARY 23, 2017
Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!
More About Advertising
FEBRUARY 23, 2017
The founder and author of Adscam, and sage of Idaho, chooses nine people from his long, varied and uniquely distinguished career. My Ad Hero. How about Heroes? Oh dear, Oh dear, when Stephen invited me to contribute to his splendid My Ad Hero series in MoreAboutAdvertising, I was somewhat flummoxed to realize that having.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 21, 2017
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at just over €100m, probably more than it paid recently for UK creative agency Karmarama. Accenture.
More About Advertising
FEBRUARY 22, 2017
Wieden+Kennedy seems to be producing more telly than anyone these days, maybe because some big clients seem to be sharing it out among their multifarious agencies – not always to happy effect. They’re not ads as much as notifications. Organic milk is a tricky one – don’t most dairy cows live in fields? It’s like.
More About Advertising
FEBRUARY 20, 2017
Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group, Hoddy founded branding specialists 35 Communications with Thom Newton in 2003, which merged with Conran in 2008. He has worked in the design industry for over 20 years at leading creative agencies including SampsonTyrell (now.
More About Advertising
FEBRUARY 24, 2017
Is this the campaign that will finally propel Droga5 in London into the big time? Well it should be: it’s global (with some help from NYC parent possibly), for the world’s best clothing brand and the client is John Jay, who used to be the head creative at Wieden+Kennedy HQ. So there’s some pretty heavy.
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More About Advertising
FEBRUARY 23, 2017
WPP’s Grey has resigned its short-lived Coty business citing “financial differences.” It worked on the various beauty brands Procter & Gamble sold to Coty last year (P&G is a longstanding Grey client). Coty, now helmed by former RB boss Bart Becht, had been shuffling its agencies anyway. Droga5 has won Cover Girl, Sally Hansen has.
More About Advertising
FEBRUARY 22, 2017
Go-go London independent agency Lucky Generals has finally tied the kot with Omnicom, with the BBDO, DDB and TBWA agency taking a majority stake. Lucky Generals will remain “independent” it seems although it’s being rolled into a new TBWA Group, comprising it and TBWA’s London office. Lucky Generals (and TBWA London probably) seem to have.
More About Advertising
FEBRUARY 22, 2017
We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it so brave to say you’re on the side of inclusivity and all the rest of it? In the case of this new ad for Nike from Wieden+Kennedy HQ it probably is. It shows five female.
More About Advertising
FEBRUARY 21, 2017
Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the pond anyway, has always been good although, sometimes, overly downbeat. Now though McDonald’s in the US has moved from Leo over there to Omnicom’s new creation We Are Unlimited, which made a rather dismal debut.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 19, 2017
Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s Berkshire Hathaway and Brazil’s 3G Capital) has pulled its mooted £112bn takeover of Anglo-Dutch Unilever, “amicably” it seems. Which makes you wonder why they did it in the first place if Unilever CEO’s Paul Polman’s.
More About Advertising
FEBRUARY 24, 2017
Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and it’s teamed with L’Oreal to tell young people ‘You’re All Worth It’ (geddit), despite their real or imagined imperfections. To that end there’s a three-year programme aimed at banishing self-doubt. This is one of dozens.
More About Advertising
FEBRUARY 24, 2017
FCB Inferno’s This Girl Can campaign for Sport England a couple of years ago won most of the available gongs going and also, rather more pertinently, persuaded millions of women to exercise more. But we don’t want any slacking do we? So now they’re back with a new iteration, widening the target age range significantly.
More About Advertising
FEBRUARY 24, 2017
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after recent pressure from P&G? Facebook and Google have both confirmed.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 24, 2017
We don’t usually write about things that happened nearly a month ago but Honda’s launch of its new CH-R crossover (doesn’t Honda have a CH-R or something very close it?) with an event, ‘The night that flows,’ at London’s Printworks, orchestrated by The Department and PR agency Freuds. The Department describes itself as the “world’s.
More About Advertising
FEBRUARY 24, 2017
Here’s the latest from the BBH content factory – AKA Black Sheep Studios – a social media effort for Tesco Bank’s Pet Insurance. With comedian George Lewis trying to herd cats. BBH’s work for Tesco is now, finally, shaping up; studiedly “realistic” with dry humour. And you can’t really go wrong with cats.
More About Advertising
FEBRUARY 23, 2017
Vauxhall Motors has appointed Mother London to handle the launch campaign for the Crossland X, its new SUV. Most of Vauxhall’s advertising is handled by McCann Central which will launch the new Insignia car in the summer. Vauxhall is also reviewing its marketing services account which covers CRM, point-of-sale, print and retail marketing. MRM Meteorite.
More About Advertising
FEBRUARY 22, 2017
Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was hardly a City type) WPP CEO Sir Martin Sorrell ordered his big PR firm Finsbury.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 21, 2017
Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may still be a little grumpy as analysts and others are suggesting this should be a “wake-up call” for the consumer goods giant although there’s not much evidence that the company is doing much wrong. Apart.
More About Advertising
FEBRUARY 20, 2017
Eurostar is launching a big new multi-media campaign through production company Somesuch – ‘Travel state of mind.’ Wot, no agency? But it’s fun – which holidays are supposed to be. A kind of ‘Allo ‘Allo’ pour nos jours. MAA creative scale: 7.
More About Advertising
FEBRUARY 24, 2017
Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says this isn’t “political” at all. Pull the other one Cadillac.
AdPulp
FEBRUARY 23, 2017
The Washington Post drove Tricky Dick Nixon to resign. Will the nation’s newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is “an enemy.” The fact is he and his criminal syndicate […]. The post Democracy Dies In Darkness appeared first on AdPulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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