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NOVEMBER 21, 2016
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful moment too (you might have to bear with me here). One of those delightful moments.
AdPulp
NOVEMBER 24, 2016
Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]. The post Free Range Brands Looks At A Marketing Landscape Gone Wild appeared first on AdPulp.
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Nick Burcher
NOVEMBER 19, 2016
It's the time of year where '#HolidaysAreComing' and Christmas ads start to appear on our TV screens. In the UK we have had many of the Christmas ad campaigns start already, but there is one that lots of people wait for with anticipation - the Coca-Cola Christmas truck! This year the Coca-Cola Christmas Truck 'Holidays Are Coming' TV ad will appear on UK screens tonight and this is being brought to life in a number of ways for 2016.
InMobi
NOVEMBER 23, 2016
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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NOVEMBER 24, 2016
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential both for itself and consumers; cutting the number of agencies and returning, it seems, to.
All About Advertising Law
NOVEMBER 21, 2016
In case you were like Alabama football coach Nick Saban and unware , there was an election last week. One post-election issue has been the use of “fake news” to try and sway voters and possible steps to prevent those types of stories going forward. The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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NOVEMBER 23, 2016
In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he knows I have never failed to modestly represent myself as MAA’s Curmudgeon in Chief, so I would not expected to deliver laudatory gush about great ads for Tesco or Brexit… Whatever the f**k Brexit means!
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NOVEMBER 24, 2016
It isn’t much fun having little money at any time, especially Christmas. Grey Canada has twigged this in its new campaign for The Salvation Army which should, if there’s any justice, win most awards for charity advertising and quite a few for print. Sobering as we spend, spend, spend. MAA creative scale: 9.
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NOVEMBER 24, 2016
Bumped into a still ashen adman on his way back from a NABS breakfast the other day (NABS is the UK’s advertising charity). One of the speakers had been MediaCom chairwoman Karen Blackett (below), a single parent. Blackett had been talking to her audience about diversity, something she clearly knows a lot about. The trouble.
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NOVEMBER 25, 2016
On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s marketing leaders alongside Wendy Clark the CEO of DDB and Donovan Neale-May, executive director of.
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NOVEMBER 23, 2016
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems to me to have been something advertising has accepted for some time. While it is.
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NOVEMBER 25, 2016
Wonder if Samsung Mobile in the US made this (almost certainly yes) and bought the airtime (very likely) before its phone batteries started catching fire? Whatever, it’s a rather daunting insight into the way we live now with headphones, VR and all the rest of it. It’s nicely made by 72andSunny all the same (will.
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NOVEMBER 25, 2016
Hello Snapfax fans and welcome to our latest celebration of the top shreds of the last seven days, as we forensically examine the waste bin under our fax shredder connected to the internet. In fact, seeing as it’s a celebration, do you fancy a glass of something fizzy? Maybe some prosecco? Because in at Number.
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NOVEMBER 23, 2016
Well here’s a funny thing. CHI, part of Johnny Hornby’s WPP-backed The&Partnership, has won McVitie’s global biscuits business and also Godiva chocs (left), both owned by Turkish company Pladis. How do we know this? Well we don’t really but Campaign says so. Nobody’s saying anything on the record. Maybe the news was carried by a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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NOVEMBER 23, 2016
UK ad watchdog the Advertising Standards Authority (ASA) has banned this rather nice BBH ad – ‘Can Song’ – on health and safety grounds following a number of complaints. It says there’s a danger of children trying to do it with empty cans with sharp edges. Hmm. Nobody wants to see A&E departments full of.
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NOVEMBER 22, 2016
Here’s a compelling ad from the World Wildlife Fund (WWF) by JWT London for its #ProtectTigers campaign. You do suspect that these things, like Sky’s ‘Snow Leopards’ promotion, are lost causes But let’s hope not. Do you know they used to host lions in Syria and Lebanon? I recall once seeing seeing a photo of.
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NOVEMBER 21, 2016
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve customer conversion. It analyses individual customer behaviour across a brand’s digital properties, helping marketers to.
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NOVEMBER 22, 2016
Here’s the third iteration of Lucky Generals’ debut campaign for Premier Inn and it’s a mark of the massive interest – in UK adland anyway – in the Generals that people will look at it and go: so what? The Generals specialise in fireworks which is one thing this campaign signally lacks. But Premier is.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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NOVEMBER 22, 2016
Mike Nicholson is ECD of independent London creative agency Brave. His CV is packed with London’s top agencies – AMV BBDO, adam&eveDDB, M&C Saatchi and Wieden+Kennedy and he has also done stints at digital agency Toaster and The&Partnership in Canada. He was named the number one creative from England in the 2009 Gunn Report.
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NOVEMBER 22, 2016
Some more clues have emerged about the intended shape of former Havas CEO David Jones’ You & Mr Jones, described (by itself) as “the world’s first brandtech group, aiming to build brands better, faster and cheaper through technology.” We already know its big (ish), employing 400 or so people in 12 locations. It’s bought three.
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NOVEMBER 22, 2016
At some point most independent agencies of note have a decision to make: do we take on the Labour Party? The Tories tend to cherry pick talent from the bigger networks these days although M&C Saatchi usually pops up in the driver’s seat. Post-Blair Labour though? Phew.is Jeremy Corbyn (below) electable?
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NOVEMBER 22, 2016
Here’s Apple’s Christmas offering, ‘Frankie’s holiday.’ Frankie being Frankenstein’s monster. “Open your heart” Apple advises us. Take it they didn’t really have anything to say. In comparison this is open heart surgery, from the Spanish Lottery which won this year’s Cannes Cyber Grand Prix for another tear jerker ‘Justino.’ Granny thinks she’s won but she.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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NOVEMBER 21, 2016
McDonald’s is running what it calls its biggest UK Christmas campaign, built around a winsome left-on-the-shelf doll Juliette and the opportunity for romantic, as well as scoffing, opportunities in McD. Could’ve been a big dollop of gloop but, as ever with Leo Burnett and McDonald’s, it’s nicely done. You do bat for Juliette as she.
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NOVEMBER 21, 2016
Fashion ads – or online films in this case – can be blissfully daft. This new one from Prada, ‘Past Forward,’ written and directed by David O. Russell, certainly continues that noble tradition. It features three model types in jeopardy in some futuristic airport that, rather bizarrely, also features a sinister operating theatre.
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NOVEMBER 25, 2016
As the world post-Brexit and post-Trump election seems to be getting more divisive, ads seem to be falling over themselves to be more politically correct. This is perhaps especially noticeable because of the amount of slice-of-life stuff there is out there. So we have a mixed marriage in the Sainsbury’s Xmas ad, a black family.
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NOVEMBER 23, 2016
As we peer into a Trump future (WPP’s Sir Martin Sorrell thinks he might be OK because he knows daughter Ivanka – or something like that) let’s hope it is the birth of something not too awful. So here’s something uplifting from the final series of Mad Men. And you thought it was McCanns didn’t.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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