This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]. The post Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?
Though stinging, I love this gag Tweet from Adweak. Many a Superbowl I spent gripping my phone (or radiating my balls via laptop) racing the commercial feed on TV, and countless other assorted creative types, to try and get in a witty and insightful Tweet. Then another. And another. Of course I also needed to embellish my comments with a unique and brilliant hash tag, this in addition to the tag we’d been assigned.
I blogged this book already – without reading it. Now I’ve read it. Good one, recommended if you don’t mind getting sick to your stomach. Stay away if you’re prone to paranoia. As for me, it just got me all itchy and queasy. So far, this might not seem to be a positive review. It is one. But like most of what’s on the web nowadays, how do you know if it’s fact, advertising, fiction, advertising, drivel, advertising, truth, advertising?
It’s all change at the holding companies as we go into 2017, ‘de-layering’ you might call it. Andrew Benett (below), CEO of Havas Creative Group and Havas Worldwide (you might ask what the difference is but Creative Group seems to include Arnold) is leaving with holding company boss Yannick Bolloré taking over. Havas is now.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
From the ABA Antitrust Section bi-annual Consumer Protection Conference in Atlanta, Acting FTC Chairman Maureen Ohlhausen made her first keynote address in her newly elevated roll. To the backdrop of playful beluga whales in the ballroom of the Atlanta Aquarium , she outlined three consumer protection priorities she will put in force during her time in the driver’s seat.
What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]. The post Budweiser Taps the Perfect Theme for This Time appeared first on AdPulp.
Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.
Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.
Hijacking Super Bowl ads (it’s on Sunday) is a traditional American activity for those who don’t want to pay $1m for five seconds – or whatever the rates are now. Here’s an interesting wheeze by SoCal Honda, Honda’s dealers in Southern California. They will donate various amounts to local Boys & Girls Clubs if certain.
From the ABA Antitrust Section bi-annual Consumer Protection Conference in Atlanta, Acting FTC Chairman Maureen Ohlhausen made her first keynote address in her newly elevated roll. To the backdrop of playful beluga whales in the ballroom of the Atlanta Aquarium , she outlined three consumer protection priorities she will put in force during her time in the driver’s seat.
We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […].
Behavioral targeting focuses on what a person does. It is a technique used by online advertisers to increase their campaigns effectiveness by selecting users based on their online activities. These activities include web pages, products the users viewed and what attempts they made towards purchasing certain products or services. Behavioral targeting can be used both for retargeting campaigns and for prospecting campaigns.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
The Gunn Report into ad awards for 2016 names BBDO as the Most Awarded Network, adam&eveDDB the Most Awarded Agency (two of the top four are from New Zealand), Burger King’s ‘McWhopper’ Most Awarded Campaign, USA Most Awarded Country, Samsung Most Awarded Advertiser and O Positive Films Most Awarded Production Company. The rankings are based.
In a development that many telemarketers will want to follow closely, the Soundboard Association (SBA) recently filed a complaint against the Federal Trade Commission (FTC) in the U.S. District Court for the District of Columbia. The SBA simultaneously asked the court to issue an injunction blocking the FTC from expanding the Telemarketing Sales Rule’s (TSR) prerecorded message restrictions to outbound calls that utilize soundboard technology.
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO Marc Pritchard at the IAB Annual Leadership Marketing conference. They argue that change is now coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that.
What to do about the Guardian, which announced to staff the other day that it was going to burn through £90m of cash in the year to April. Last year it reported an EBITDA loss of £68.7m and a pre-tax loss of £173m. EBITDA means earnings before interest, tax, deductibles and amortisation and the number.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are worse: Sunderland’s record is the worst in the UK. Best are Tottenham and Everton, reassuring.
There must be some money in this website design business in the US. For years we’ve had high profile spots for GoDaddy (being polite here) and now Wix.com is back for its third Super Bowl with an epic (and expensive) crash-bang-wallop starring Jason Stathan amd ‘Wonder Woman’ actress Gal Gadot. In-house, directed by Incredible Hulk.
Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide. Unlike 2015 creative and digital reviews took precedence over media reviews by value but Omnicom agencies topped both tables as well as the holding company one.
Years ago Apple told us “there’s an app for that,” heralding the final coming of smartphone mania. Now McDonald’s newly-minted US creative agency We Are Unlimited, based on DDB, has produced its first offering – ‘There’s a Big Mac for that’ Actually there are three: a smaller version and a Grand Mac, which sounds formidable.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to be master of an Oxford college) appears to be trying to rationalise things by placing.
AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) and one epic for Budweiser. Now its Busch brand, the leader in the high-volume value.
Here’s another Super Bowl Bud Light ad from Wieden+Kennedy, this time featuring the “original party animal” Spuds Mackenzie, a bulldog who appeared for the brand back in the 1980s courtesy of DDB. Wieden+Kennedy has resurrected him from doggy heaven to help the reluctant ‘Brian’ to get into the swing of things; his entry ticket being.
French hotel giant Accor has appointed Doner London as its lead creative agency for mid-priced brands Novotel and Mercure after a pitch. The brands worked with the consultancy RAR to draw up the shortlist. Novotel and Mercure have a network of over 100 hotels in the UK.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Say what you like about Lucky Generals, they keep knocking out the ads. Long-time client Paddy Power (something of a miracle in itself) commissions a fair proportion of them, usually topical spins and the like designed to show what a boyo Paddy is. Paddy Power though is now the 600lb gorilla of the betting world.
More Lucky Generals (note to readers, quite understand if you’ve had enough of them for now). Anyway, a while back the agency announced it was in talks with Omnicom, seemingly with a view to setting up a micro-network within the holding company. It still might but more likely, initially at least, is the newish London.
Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus. The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This.
What do about D&AD, the British based international design and advertising awards (it used to be called Designers and Art Directors)? Under CEO Tim Lindsay it’s got itself back on the map even as the Cannes International Festival of Creativity (its full moniker) tramples everything else underfoot, outside the US anyway. It has an age-old.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Sir Martin Sorrell’s WPP is on the point of landing some or all of Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost savings of up to $100m. Omnicon currently.
Wieden+Kennedy London says on its website that it exists to create strong and provocative relationships between good companies and their customers. Its debut campaign for Sainsbury’s, after winning the business from long-terms incumbent AMV BBDO, has certainly proved provocative: some people hating it with a rare fury. Is it the equivalent of a middle-aged accountant.
In a development that many telemarketers will want to follow closely, the Soundboard Association (SBA) recently filed a complaint against the Federal Trade Commission (FTC) in the U.S. District Court for the District of Columbia. The SBA simultaneously asked the court to issue an injunction blocking the FTC from expanding the Telemarketing Sales Rule’s (TSR) prerecorded message restrictions to outbound calls that utilize soundboard technology.
Anomaly appears to be on a roll, winning a big industry award in the US and Diet Coke and now its British outpost is reported to have won Virgin Trains against pretty stiff competition from Grey, Lucky Generals and Y&R. Anomaly US’s new Super Bowl blockbuster for Budweiser will air at the weekend which should.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
75 
Let's personalize your content