More About Advertising
APRIL 25, 2017
It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days.
Gods of Advertising
APRIL 24, 2017
Back when I first started out as a copywriter for the Leo Burnett Company in Chicago, I had been on the job only a few months when a new copywriter was hired into our creative group. Tom Coleman came to us from a small agency in Washington DC, along with his art director partner Bob Wyatt. Tom and Bob would go on to create wonderful award-winning work for Dewar’s White Label, among other campaigns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
APRIL 26, 2017
Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […].
InMobi
APRIL 26, 2017
LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high-quality users across Indonesia.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
APRIL 25, 2017
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys. Google is partnering with TV ad tech platforms Wideorbit and Clypd, using.
All About Advertising Law
APRIL 28, 2017
Despite facing significant legal challenges and a shifting political landscape, the Consumer Financial Protection Bureau (CFPB) is virtually unrestrained in its ability to launch investigations and threaten enforcement actions. We’ve obtained through a Freedom of Information Act (FOIA) request the most recent official CFPB Enforcement Policies and Procedures Manual Version 2.0.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adacado
APRIL 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s better ads standards, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
More About Advertising
APRIL 25, 2017
BBH is launching its first campaign for Deloitte since picking up the accountancy and consulting giant’s business at the end of last year. The print, outdoor and social media campaign focuses on the word Do to try to show the positive impact Deloitte has on its clients’ businesses. Featured are blockchain technology, carrying out simulated.
All About Advertising Law
APRIL 25, 2017
If you attended our successful advertising law symposium last week, you may recall that we talked through a series of mobile app designs – including dos and don’ts – for creating enforceable terms of use. Recall this slide in particular: If you weren’t able to join us, let me catch you up. I suggested that a mobile app design that allowed the user to interface with the application without viewing the relevant consent language ( i.e. , “I consent to the terms of use”) woul
AdPulp
APRIL 28, 2017
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
APRIL 24, 2017
Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only to decide to agree, sort of, over a beer. You might see it as a.
More About Advertising
APRIL 26, 2017
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech. Golding said: “We are not all doomed to.
More About Advertising
APRIL 28, 2017
WPP boss (and founder) Sir Martin Sorrell’s pay this year is to be £48m (down from £70m in total last year) and under new rules will not be more than £15m next. He also collects another fortune from WPP dividends as he’s the largest individual shareholder. It’s pretty obvious why WPP has done this: new.
More About Advertising
APRIL 25, 2017
Dementia is set to become the UK’s biggest killer it seems, not so surprising when many of us are living longer. There’s no cure as yet, would throwing more money at it help matters? Maybe it would. So the Alzheimer’s Society is teaming with ITV and Channel 4 to run this campaign from McCann London.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 25, 2017
It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’ It’s a minimalist version of “If everything in life was as reliable as a Volkswagen.’ It’s.
More About Advertising
APRIL 28, 2017
BBH has won Whitbread’s global Costa coffee account following a pitch. BBH seems to be getting its mojo back and this is potentially a big win. It’s tough on UK indie 101 which produced a decent campaign for then new client Costa in the UK but BBH’s new campaign is intended for 33 markets worldwide.
More About Advertising
APRIL 28, 2017
Engine is launching NuFu – not a chain of sushi restaurants but a new challenger to Oliver in the on-site agency stakes. NuFu is short for Nuclear Fusion, it seems. Transport operator TransPennine Express in Manchester is its founding client and Engine has poached Sam Broster from Oliver as NuFu MD. Engine CEO Debbie Klein.
More About Advertising
APRIL 28, 2017
The UK’s premier awards show – and a growing international force – D&AD has made its choices and the highest awards, Black Pencils, have been awarded to ‘We’re the Superhumans’ by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom; ‘We’re the Superhumans’ by production company Blink for Channel 4/Paralympics (Film Advertising Craft) – UK,
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 26, 2017
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge to date with new client Sky Sports. The Omnicom-owned shop began with Sky handling digital and social for Sky Mobile and has now extended the relationship, beating WCRS and another Sky newbie Wieden+Kennedy to the.
More About Advertising
APRIL 26, 2017
Karmarama has been wielding its cheque book on staff recently – or rather Accenture Interactive’s since it sold to the consultancy-owned digital giant last year – and now Will Collin (left), one of the founders of ‘clever media’ agency Naked, is teaming up again with his old mucker from Naked Jon Wilkins. The duo founded.
More About Advertising
APRIL 26, 2017
The David agency, part of Ogilvy (it’s named after founder David), certainly grabs attention for its clients, not always happily as in a recent Burger King social media stunt. And its Buenos Aires HQ no doubt will with this ‘Everybody loves boobs’ number for breast cancer awareness charity MACMA. This isn’t in Portuguese which rather.
More About Advertising
APRIL 26, 2017
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. Reading the trade press at the moment, you might be.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 24, 2017
Interpublic, which owns McCann, FCB and Mediabrands among others – unveiled a solid Q1 2017 with earnings (profit) of $21.5m, an impressive increase on the previous year’s $5.4m. Somehow or other IPG managed to reduce its quarterly costs by 58 per cent. But revenue rose just 0.7 per cent, to $1.75bn with a 2.7 per.
More About Advertising
APRIL 24, 2017
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist Results International. 219 deals were completed in Q1 2017 against 238 in Q4 last year. Several new buyers entered the scene. Top of the pops was WPP with nine deals – mainly small involving subsidiaries.
More About Advertising
APRIL 24, 2017
How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady” – is about as distinguished a newspaper brand as there is but even it’s struggling to find new sources of revenue as print advertising dries up. It’s enlisted Droga5 to help (sensible move) and here’s.
More About Advertising
APRIL 25, 2017
Them thar machines are taking over the world, gadgets that control our life and, as this new StubHub film from Goodby Silverstein & Partners surmises, maybe our deaths. It’s a prevailing anxiety that’s starting to appear in ads. This is one of the best featuring, of all things, a Sia concert. Are we sleepwalking to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 27, 2017
What’s happening in North America? Trump, obviously, but the Donald was supposed to boost business including advertising, marketing and media. But WPP’s Q1 2017 results, behind target with like-for-like revenue up 0.2 per cent on the same period in 2016 and net sales (its preferred measure of organic growth) up 0.8 per cent indicate, as.
All About Advertising Law
APRIL 24, 2017
The President’s recent Executive Order on reducing regulation and controlling regulatory costs represents the greatest potential change in federal regulatory policy since President Reagan’s 1981 Executive Order on federal regulation first provided for White House oversight of the regulatory process. The Order requires three main things, with certain exceptions: whenever a federal agency proposes a new rule, it will need to identify two existing rules to be eliminated in order to offs
All About Advertising Law
APRIL 27, 2017
Earlier this month, Venable reported on the Trump administration’s intent to make the federal government’s procurement preference for domestic products (i.e., the body of “Buy American” laws that have been around in some form or another since 1933) even “more muscular” by moving forward with a “new policy” that is “based on the twin pillars of maximizing Made in America content and minimizing waivers and exceptions to Buy American laws.&#
Expert insights. Personalized for you.
89 
Let's personalize your content