Is it time Publicis Groupe stopped buying digital?
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FEBRUARY 10, 2017
Publicis Groupe has been trying to explain the whopping €1.4bn impairment charge it’s taken against its digital agencies now grouped in Publicis.Sapient. This forced the company into a 2016 loss of €527m. Vice-president Jean-Michel Bonamy (left) said: “The thing is, when we do the impairment test, we no longer do it at the level of.
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