More About Advertising
JANUARY 22, 2018
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period.
AdPulp
JANUARY 25, 2018
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, “What in the world is a lovemark?” According to Saatchi & Saatchi, “Lovemarks are the future beyond brands…” David Baldwin of Baldwin& is […].
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All About Advertising Law
JANUARY 26, 2018
As we reported a few months ago, the FTC has increased its enforcement of its “Made in USA” requirements – typically through warning letters rather than formal administrative or legal proceedings. This week’s proposed Consent Order against Bollman Hat Company and SaveAnAmericanJob, LLC demonstrates that if companies will not informally agree to corrective action to qualify or discontinue “Made in USA” claims that don’t meet the standard, the FTC will not blink
Nick Burcher
JANUARY 24, 2018
It's no Sad Songs, but it is sad news - Elton John has announced that he will be retiring from touring. Using a special Virtual Reality VR360 video, Elton John has published a video called "Elton John - Farewell Yellow Brick Road (The Legacy) VR 360": The 360 VR Elton John video is to highlight the forthcoming Elton John final tour titled "Farewell Yellow Brick Road" which will see Elton embark on a mammoth global goodbye tour.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JANUARY 23, 2018
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none the worse for that. MAA creative scale: 7.5.
AdPulp
JANUARY 23, 2018
Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 26, 2018
Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You, a direct to consumer range of baby and mums’ products. Initially the account will be managed by a team drawn from Harbour member agencies Hope & Glory (consumer brand PR) and Digital Natives (social and.
More About Advertising
JANUARY 24, 2018
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.
More About Advertising
JANUARY 22, 2018
Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a regular one, there are still some things you need to take into account. This article.
More About Advertising
JANUARY 22, 2018
Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, putting BMW and Mercedes in the shade. Here’s an interesting spin on vroom, vroom for.
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AdPulp
JANUARY 22, 2018
How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […].
AdPulp
JANUARY 21, 2018
The 2018 election season is upon us. Millions of people from coast to coast are energized by the potential for change. In Texas, Andrew White, the son of late Gov. Mark White, has entered the race for governor. White, 45, a Houston entrepreneur has never run for office before. His campaign commercial is certainly a […]. The post I Like Andrew White’s Lone Star State of Mind appeared first on Adpulp.
More About Advertising
JANUARY 22, 2018
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative leaders. Law, a 17-year veteran of Interpublic’s flagship R/GA network, where he was latterly vice.
More About Advertising
JANUARY 24, 2018
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech from a pretty high-powered team. Ebiquity Tech says it will provide an “impartial advisory service.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 23, 2018
Publicis Groupe has strongly denied allegations of wrongful accounting, received yesterday by French regulators from an anonymous source. The letter says the French marcoms giant “overvalued its organic growth for 2016 and 2017” via an “early application of IFRS 15” (an accounting standard relating to the booking of contracts).
More About Advertising
JANUARY 24, 2018
I see that, according to the FT, WPP hosted a table at the now notorious Presidents Club Charity Dinner the other evening. The event, in London’s Dorchester hotel, is a long-standing black tie affair for men only, with 130 nubile hostesses dressed in black also in attendance. Lots of money is raised for charity of.
More About Advertising
JANUARY 23, 2018
The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it off, like everything else) and it’s appointed Engine to run a content and promotional campaign, kicking off in March. Customer engagement agency Partners Andrews Aldridge will take the lead role with Engine’s central strategy function.
More About Advertising
JANUARY 23, 2018
What has Rupert Murdoch done to upset the British establishment? After decades of getting his own way over just about everything – even surviving the phone hacking scandal at the now defunct News of the World – the US-based tycoon (below) has seen his second bid to acquire the 61 per cent of broadcaster Sky.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 23, 2018
It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law from rival Interpublic’s go-go R/GA digital agency to be the Groupe’s new creative boss and today Carrefour has announced that it’s chosen his Publicis.Sapient as its new “digital transformation” partner, tasked with expanding the French.
More About Advertising
JANUARY 23, 2018
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups – chiefly WPP, Dentsu, Omnicom, Interpublic and Publicis – declining 46 per cent to $1.8bn.
More About Advertising
JANUARY 22, 2018
Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning. But the little darling succeeds with aplomb, a fine bit of old-style advertising. Saatchi seems to be on a good.
More About Advertising
JANUARY 22, 2018
Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker and BrainLabs to handle its global media planning and buying. Wavemaker is a combo of WPP agencies MEC and Maxus while self-styled “disrupter” Brainlabs has grown like topsy, offering a blend of media skills and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
JANUARY 26, 2018
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […].
More About Advertising
JANUARY 26, 2018
YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement (watch time, likes, shares), video views and audience retention (how much of a video people watched). In 2017 John Lewis was pushed out of its customary top spot with its Christmas ad by the Google.
More About Advertising
JANUARY 26, 2018
Life in an in-house agency is supposed to be boring but you suspect the Specsavers crew have more fun than most, certainly more fun than most multi-client agencies. Could be something to do with a good campaign idea and sticking with it. Now the optical chain team has invented a new character – hapless paparazzi.
More About Advertising
JANUARY 26, 2018
Brexit was the headline topic of the Advertising Association’s Lead 2018 conference – the trade body has taken on the tricky task of campaigning for a good deal on behalf of the industry – but the outstanding issue of the day was trust. Liam Fox, international trade secretary, was booked in June to deliver the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 24, 2018
The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting dictator across the border. Was this on the mind of agency Y&R and animators Smith and Foulkes as they produced this dark number – ‘We Are Fearless’ – for games broadcaster the BBC? ? Never.
More About Advertising
JANUARY 24, 2018
Bet there was a fight at DDB Paris when this brief came in for Médecins du Monde (Doctors of the World). Taking medical care to these places may be an arduous and sometimes dangerous business but it’s a wonderful opportunity to demonstrate your film-making credentials, without a client muttering about digital transformation and touch points.
More About Advertising
JANUARY 24, 2018
Read the other day that the National Lottery is on the slide: maybe people have finally realised that they’re not very likely to win it or share is being taken away by the plethora of rivals who offer smaller top prizes with, presumably, more chance of winning. And whose terrible happy smiley ads, with resting.
More About Advertising
JANUARY 24, 2018
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are heading the team launching a new media agency Pintarget focussed on local media. Pintarget says it will enable brands to capitalise on the growing importance of local marketing by integrating every available medium into a.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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