Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

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AdPulp

SEPTEMBER 22, 2017

“Hipsters, tripsters, real cool chicks, sir, everyone’s doin’ that rag…” -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman’s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people’s spirits and bank accounts […].

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SEPTEMBER 22, 2017

The Martin Agency in Richmond – and its client Geico – are the undisputed masters of YouTube ads and here’s a new, uncharacteristically in your face iteration. Making an impact though. See the YouTube comments from percussionists everywhere. MAA creative scale: 7.

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InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around 90% of the time spent on smartphones occurs within apps , not on the mobile browser.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Ad Espresso

SEPTEMBER 19, 2017

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years. As a result, businesses and marketers are looking for every hack and strategy they can think of to Read more.

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AdPulp

SEPTEMBER 18, 2017

Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. The museum’s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance […]. The post Opening The Doors To Contemporary African Art appeared first on Adpulp.

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All About Advertising Law

SEPTEMBER 20, 2017

We love to eat! Maybe this is why we blog about taste claims and substantiation a lot! See here and here. And since at least one of us is always on a diet, when we indulge we like to pick the best tasting options. A competitive taste superiority message is incredibly powerful, and as such developing the necessary substantiation is exacting and expensive.

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Gods of Advertising

SEPTEMBER 21, 2017

I’ve been thinking a lot about “identity politics.” The whole country has. Or should I say the whole country is , because I don’t know that a lot of us are thinking at all. We have become so reactionary it is terrifying. In America, who or what you stand for has taken precedent over measured consideration, empathy, seeing an issue from both sides. There is no more happy medium.

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AdPulp

SEPTEMBER 16, 2017

Matthew McConaughey drives a Lincoln and drinks Wild Turkey (not at the same time). He’s easy to relate to, for a Hollywood star. “Bringing Matthew into the Wild Turkey family was the best decision we could have made,” said Bob Kunze-Concewitz, CEO at Gruppo Campari. “He embodies the spirit of the brand and has introduced […]. The post Real Bourbon.

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SEPTEMBER 18, 2017

Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and Ebiquity (not top of his Christmas card list, ever) on “media transparency” for the US National Association of National Advertisers last year. This time it’s at digital talkfest Demexco in Cologne. Sorrell says the report.

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All About Advertising Law

SEPTEMBER 18, 2017

I love a good mascara case. And it’s been too long. The last time NAD looked at mascara, it was monitoring challenges over whether celebrities in mascara ads were merely spokesmodels or product demonstrations and concluded the latter. (See here and here and an earlier blog I wrote on this topic.) NAD recommended clear disclosure if the model used lash inserts or other enhancements beyond the mascara to plump and lengthen her lashes.

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SEPTEMBER 22, 2017

A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. As, the charity reckons, are over a million old people in the UK. Unsurprisingly John.

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SEPTEMBER 20, 2017

Almost every brand says they put their customer at the heart of what they do, but almost all struggle to actually do it. There are too many silos, legacy systems, processes and company structures that get in the way. Yet, if businesses were to take a step back and look at every consumer engagement through.

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SEPTEMBER 21, 2017

Most buyers of BMW-owned Minis seem to plump for the revved up Cooper these days and now, in Mini’s burgeoning product line-up (some of them are as big as first generation SUVs) there’s the Mini Cooper Works. Which no doubt baffles many customers. So it’s timely to show what this used to be, a racing.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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SEPTEMBER 18, 2017

Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so it hardly slipped under the radar. No-one’s trying to deprive these estimable urban cowboys of.

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AdPulp

SEPTEMBER 19, 2017

Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a […]. The post Minnesota Wild Fans Claim Their Ice appeared first on Adpulp.

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SEPTEMBER 22, 2017

Grey London (or Valenstein & Fatt as it’s currently styling itself to celebrate its centenary/founders) has won Carlsberg-owned Tuborg’s global creative account. Grey has been tasked with launching a new global, multi-platform campaign continuing Tuborg’s music-related pitch. Last year Tuborg partnered with music trio Major Lazor and local artists to point drinkers at global music.

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SEPTEMBER 22, 2017

From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at RKCR then joining Tony Grainger and Kate Stanners at Saatchi & Saatchi London, I‘ve been lucky to work with a series of true creative heroes. “So how many am I allowed?” I ask More About.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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SEPTEMBER 22, 2017

Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s spending more on them as they provide direct connections between advertisers and audiences.

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SEPTEMBER 21, 2017

Lucky Generals partner Sara Tate, a former managing director at Mother, is to be the new CEO of TBWA London. At the same time Lucky Generals co-founder Helen Calcraft is to become CEO of TBWA Group in the UK. TBWA bought a majority stake in Lucky Generals in February. Tate worked with newly-appointed TBWA CCO.

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SEPTEMBER 21, 2017

Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned). So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity to drive the F-Type R sports car (R seems to means extra quick in car.

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SEPTEMBER 21, 2017

Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people whose interests include “Jew hater” “How to burn jews” or “History of ‘why jews ruin.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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SEPTEMBER 21, 2017

Upscale beauty retailer Crabtree & Evelyn has hired London advertising agency The Corner as its new global creative agency as it rings the marketing changes. The appointment follows a competitive pitch. The Corner will lead Crabtree’s global creative campaign strategy, creation and social and will start by making a number of films to support the.

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SEPTEMBER 20, 2017

New York’s relationship with bagels is a wonder to behold so, for the New York Bakery Co., London agency Now has tracked down formidable 82-year old Edna, the woman who, it seems, “runs New York.” Edna doesn’t believe in any of that putting the customer first nonsense, it’s the bagels, stupid. Edna has views on.

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SEPTEMBER 20, 2017

Think adam&eveDDB and it’s John Lewis, Halifax, Lloyds, Unilever and all the rest. These blue chips have now been joined by Bear Nibbles, which makes cold-pressed fruit snacks aimed at children including Yoyos, Alphabites and Paws & Claws.

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SEPTEMBER 20, 2017

Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West Ham United who got a spanking new stadium courtesy of Boris Johnson); the last one.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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SEPTEMBER 19, 2017

Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,” allegedly billing the ride-hailing giant for fake online ads and downloads it had nothing to do with. Fetch, based in San Francisco with an office in London, has billed Uber $7m for ad placements. Uber.

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SEPTEMBER 19, 2017

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for sending two invoices. But the two parties, often with the same ultimate owner, have been.

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SEPTEMBER 19, 2017

Challenger mobile network iD Mobile is sending up the hype around tech launches – think Apple’s bewildering new line-up – with an online and social campaign through The&Partnership’s AllTogetherNow for its SIM-only offer. Is one reason people are prepared to pay $1k for a new iPhone the orgasmic experience of taking it out of the.

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SEPTEMBER 18, 2017

Guinness’ ‘Made of More’ campaign from AMV BBDO is usually something to look forward to with its tales of people surmounting the obstacles of life, from the awarded ‘Sapeurs’ to the underrated ‘John Hammond.’ Now it’s back with the ‘Compton Cowboys,’ former gang members from Compton in South Central LA and their love of horses.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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