Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.
Adweek
JUNE 8, 2023
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company's "Pink City Takeover: Where Performance Meets Purpose" campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area.
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The Ad Tech Blog
JUNE 7, 2023
Data warehouse modernization goes beyond mere migration to the cloud. It entails a deep understanding of your data and the optimal storage solutions for your specific use cases. As you prepare to leverage the potential of today’s AI technologies, it is important to ensure that your data is well-equipped for the transition. From a Datasette to Real-Time Databases I still remember the days when I fiddled with a Commodore 64 Datasette , marveling at its ability to store data.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Adweek
JUNE 7, 2023
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
JUNE 9, 2023
Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable packages (or reaching adulthood and never signing up for the service at all, aka the “cord-nevers”) in favor of Connected TV. As a result, content providers are taking a hard look at how they do business and what they can borrow from CTV’s business models.
AdExchanger
JUNE 7, 2023
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data. The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
Adweek
JUNE 9, 2023
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago's Millennium Park June 17-18 and in Houston June 24-25. Following these.
Marketing Dive
JUNE 6, 2023
The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.
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Smart Insights
JUNE 7, 2023
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of … The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.
AdExchanger
JUNE 4, 2023
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg Smith, Aniview's GM for North America. The post What Advertisers Can Learn From AVOD’s Rapid Evolution appeared first on AdExchanger.
Adweek
JUNE 7, 2023
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.
Chief Martech
JUNE 4, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a tru
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JUNE 6, 2023
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of anxiety that spreads when a fast biker ends up passing everyone else.
AdExchanger
JUNE 5, 2023
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around. The post Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer appeared first on AdExchanger.
Adweek
JUNE 9, 2023
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero's red mask on the user's face through.
Martech
JUNE 6, 2023
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JUNE 9, 2023
We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it often seems more difficult to take a moment to watch people building something that matters instead. We’ll probably spend billions of dollars and millions of hours transfixed by media coverage of one disaster after another this year.
AdExchanger
JUNE 7, 2023
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The post As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve appeared first on AdExchanger.
Adweek
JUNE 7, 2023
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting.
Smart Insights
JUNE 9, 2023
E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts … The post Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 appeared first on Smart Insights.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JUNE 9, 2023
Ad-supported video-on-demand (AVOD) is expected to continue its rise in popularity this year. According to new research from eMarketer, AVOD services will eventually overtake subscription OTT video in terms of viewership. That wouldn’t be all too surprising, but the report also indicates that AVOD will attract more than triple the number of viewers compared to paid subscription services.
AdExchanger
JUNE 9, 2023
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently, The post Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem appeared first on AdExchanger.
Adweek
JUNE 9, 2023
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York. The campaign titled "A Spirited Celebration of Modern Dads" features a 4-minute-long video scripted.
AdPushup
JUNE 8, 2023
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant. In this post, we’re [.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JUNE 5, 2023
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [.] The post As the Industry Evolves, so Does the Value of Contextual Targeting appeared first on ExchangeWire.com.
AdExchanger
JUNE 7, 2023
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront. The post Charter Makes Its Linear Inventory Programmatic appeared first on AdExchanger.
Adweek
JUNE 8, 2023
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its global.
AdPushup
JUNE 4, 2023
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers often write to us asking, “Can you tell me what are rich media ads?” So in our response, we simply say, “Rich media ads are [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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