InMobi

FEBRUARY 18, 2021

COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers.

Marketing 52

Marketing Brand Awareness Media 52

Single Grain

FEBRUARY 19, 2021

You sent an email to a prospective consumer but failed to get a reply. Your email can sound more personal and supportive if readers feel like you understand their trouble. Notice how the tone is sympathetic and understanding. Consumers are on the lookout for value that can add to their business or life.

Brand Awareness 137

Brand Awareness Conversion eCommerce Audience 137

Single Grain

FEBRUARY 9, 2021

It helps you to automate interactions and streamline the customer experience. Could you benefit from a business phone system that allows you to receive and route calls more efficiently? A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Top Call Center Phone Systems

Pop-Up 52

Pop-Up Communications GDPR Media 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Some DSPs are omnichannel DSPs that can be used across a variety of mediums like mobile, browsers, CTV, etc.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Lemonads

FEBRUARY 9, 2021

As a matter of fact, Facebook Ads is a great way for marketers to connect with their audiences in a safe, fun, and engaging way. Although creating and adjusting campaign landing pages is essential, not many affiliates have experience or practice when it comes to adjusting this content. What Is a Facebook Ads Landing Page?

Affiliates 52

Affiliates A/B Testing Conversion Rate Conversion 52

Lemonads

FEBRUARY 1, 2021

However, this also means that it’s the first platform that affiliates and other marketers turn to when trying to establish a connection with their audiences. Affiliates that have experience with other PPC platforms may feel the need to develop numerous campaigns with narrow audiences in order to test multiple options at once.

Affiliates 52

Affiliates Audience ROI CPA 52

Lemonads

FEBRUARY 7, 2021

Affiliate marketing is a popular advertising technique because it creates a win-win situation for both advertisers and consumers. Consumers receive help in finding the best products while also enjoying the occasional discount. That said, marketers have to monitor their audiences and find the best channels to promote their offers.

Affiliates 52

Affiliates Media Marketing Conversion Rate 52