Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
The Ad Tech Blog
NOVEMBER 2, 2022
Back when I was studying psychology, it was eye-opening the quote from Ernst Cassirer from “ An Essay on Man: An Introduction to a Philosophy of Human Culture.” “In the world of a fly, says Uexkull, we find only “fly things”; in the world of a sea urchin, we find only “sea urchin things.” And yet I’ve seen many founders trying to push non-developers things to their developers’ worlds.
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Adweek
NOVEMBER 2, 2022
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." Something that makes that calculus easier? For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.
Marketing Dive
NOVEMBER 2, 2022
The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 2, 2022
Despite adding 2.3 million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. Roku reached 65.4 million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 million it added last quarter. Streaming.
Martech
NOVEMBER 2, 2022
A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a relationship with a CDP provider, you’ll regret it if you don’t take some common implementation issues into account. Read through these common mistakes carefully, and have an honest — and skeptical — conversation about each one.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 2, 2022
Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .
Adweek
NOVEMBER 2, 2022
Game of Thrones is going from the crypts of Winterfell to the world of crypto. Top line On the winged back of the House of the Dragon finale, Warner Bros. Discovery Global Consumer Products and NFT platform Nifty's are announcing a new partnership for Game of Thrones digital collectibles. Between the lines With Game of.
Martech
NOVEMBER 2, 2022
It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content look like in 2022?
Adweek
NOVEMBER 2, 2022
Elon Musk's first few days as "Chief Twit" have not gone over well with justice organizations and media watchdog groups. Nearly 50 of those organizations collaborated on an open letter to share their concerns with the social network's top 20 advertisers in the U.S. Issues raised in the letter include: a deluge of hate speech.
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Marketing Dive
NOVEMBER 2, 2022
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
Adweek
NOVEMBER 2, 2022
Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond. Fresh off its acquisition by Amazon earlier this year, the nearly 100-year-old film distributor has a new artificial intelligence-powered tool that can locate clips based on search terms in lines of dialogue with a goal to.
Marketing Dive
NOVEMBER 2, 2022
The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.
Adweek
NOVEMBER 2, 2022
Saddle up, email marketers. The next few months are going to be the toughest season we've had in a while. Midterm elections and the holidays are converging this year, which is bad news for consumers' inboxes and marketing campaigns alike. With an influx of political emails and the chaos of the holidays, it's going to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
NOVEMBER 2, 2022
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
Adweek
NOVEMBER 2, 2022
Even with a quarter full of strong content, Paramount+ hasn't yet summited. The streaming service added 4.6 million subscribers in the third quarter to reach 46 million, despite the removal of 1.9 million customers after SkyShowtime launched in the Nordics. The 4.6 million adds for the flagship streaming service are slightly lower than the 4.9.
AdExchanger
NOVEMBER 2, 2022
The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported 8% YoY revenue growth for Q3 2022, “with subscription revenue. Continue reading » The post The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
The trade association model is a time-honored one: Gather the leading lights of a particular industry to set business standards, challenge regulatory issues, host lucrative conferences and sponsored events and network. But can such a model be applied to addressing such a deeply complicated issue as diversity, equity and inclusion across advertising, marketing and media?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 2, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and. Continue reading » The post Monopsony Gets Its Day In Court; Why Theory-First Works In Theory appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Snap Inc. is kicking off a "major" partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap's virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with.
AdExchanger
NOVEMBER 2, 2022
If you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass purchasing by people shopping for groceries, home goods, clothes and. Continue reading » The post Why Ecommerce Brands See Live Video As Their Way Around The Old Retail Model appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
With online crime and hacks an always present danger, the expert cybersecurity business unit of the Orange Group named Orange Cyberdefense aims to build a safer society. With attacks having increased by 13% on the previous year, the organization has released its first international brand campaign to warn small and medium-sized businesses of the threat.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 2, 2022
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach. The programmatic technology that automates ad serving on TV will have to be different from the rest of the digital ad ecosystem, said Pooja Midha, EVP of Effectv, the ad sales division of Comcast Ads. The post How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Crooked Media, home to podcast Pod Save America, and language learning platform Duolingo are teaming up to launch a new podcast on Nov.15 for language lovers, an eight-episode weekly series called Radiolingo. Radiolingo will cover all things linguistics, from curse words to the phenomenon of subbing and dubbing different languages, according to Crooked Media executive.
Martech Series
NOVEMBER 2, 2022
Epazz Inc, a mission-critical provider of metaverse solutions, blockchain cryptocurrency mobile apps, and cloud-based business software solutions, announced that it would start deploying the On-site Remote Assist (OSRA) product to its beta customers this quarter. Onsite Remote Assist (OSRA) allows field or remote technicians the ability to make onsite video calls to bring in experts via remote assistance.
Adweek
NOVEMBER 2, 2022
Colorado, a pioneer in recreational cannabis sales, could make history again next week if voters pass the Natural Medicine Health Act during the midterm election. Proposition 122, placed on the ballot after advocates gathered 100,000 more signatures than required, would legalize psychedelic drugs like mescaline and psilocybin, better known as "magic mushrooms," for medical use.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 2, 2022
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City. The post Addressing Addressable TV’s Scale Question appeared first on AdExchanger.
Adweek
NOVEMBER 2, 2022
Each year, the Shorty Awards recognizes dynamic purpose-led work from brands, agencies and nonprofit organizations from around the world through the Shorty Impact Awards. Just ahead of its 7th annual ceremony, the show has announced both its finalists and a new partnership with nonprofit Creative Ladder. "We are thrilled to partner with the Shorty Awards,".
Martech Series
NOVEMBER 2, 2022
Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. As inflation and supply chain disruptions changed how the world eats, foodies Tweeted through their shifting habits and preferences. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.
Adweek
NOVEMBER 2, 2022
Discord allows each server to have up to 50 custom emojis, which can be uploaded by anyone with the "Manage Emoji" permission, as well as the server's owner. If a user is a Discord Nitro or Nitro Basic subscriber, they will be able to upload 50 additional emojis to a server, including animated emojis. Nico.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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