Martech
MAY 17, 2022
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
Smart Insights
MAY 17, 2022
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design … The post Web personas – best practices and examples appeared first on Smart Insights.
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Martech
MAY 17, 2022
Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a better result.”. This might sound familiar. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?
More About Advertising
MAY 17, 2022
Droga5 London has won the Paddy Power betting account. Former agency VCCP declined to repitch. Paddy Power seems to have lodged at most London agencies over the past decade or so (the ones that take on betting accounts anyway), its predilection for stunts seeming to exhaust them after a while. Paddy Power marketing and brand. The post Paddy Power saddles up at Droga5. first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 17, 2022
Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles.
Ad Colony
MAY 17, 2022
Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into from a consumer perspective, too. Think about the average player of a free mobile game, who sees multiple opportunities for in-app purchases (IAP) but doesn’t take them.
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TechCrunch Ads
MAY 17, 2022
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon presented its new VPP tool, currently operating in beta, that lets advertisers place their branded products directly into streaming content after they have already been filmed and produced.
Martech
MAY 17, 2022
Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.
Ad Colony
MAY 17, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
More About Advertising
MAY 17, 2022
Nice to see a bit of classic animation – with some modern twists, like an iPhone – by BBH for Weetabix and its long-running ‘Have you had yours?’ campaign. This time, though, it’s the wolf who’s been fortified. Weetabix head of marketing Gareth Turner says: “‘Have you had yours?’ has become part of our nation’s. The post BBH revisits the three little pigs for Weetabix first appeared on More About Advertising.
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Digital Turbine
MAY 17, 2022
Is it better to have 50 customers who each spend $2 with your business, or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into from a consumer perspective, too. Think about the average player of a free mobile game, who sees multiple opportunities for in-app purchases (IAP) but doesn’t take them.
More About Advertising
MAY 17, 2022
It may be tin hats time at S4Capital, Sir Martin Sorrell’s digital-only creation, but the great dealmaker is still on the case, striking a deal to buy LA-based tech services company TheoremOne. S4 has lost half its market value since accounting problems emerged at its main brand MediaMonks, a Netherlands-based content producer. TheoremOne, founded in.
Digital Turbine
MAY 17, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings.
TheViewPoint
MAY 17, 2022
TheViewPoint has introduced a new platform update, which includes a global search feature on user panel, improved filter settings in. The post Platform Update: Global Search, Filter Settings, and UI/UX Improvements first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Monetize More
MAY 17, 2022
Advertising apps can be a daunting prospect. There are currently 4.83 million apps available to download, 1.96 million on the Apple App Store and a further 2.87 million on the Google Play Store. So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has been to utilize the playable ad format. .
Rob Campbell
MAY 17, 2022
… come on you reds. Pleeeeeease.
illumin
MAY 17, 2022
For marketers, authentic audience connection is essential, no matter the industry. And the best way to make that connection is to truly understand the people you are targeting—to empathize with them, understand their challenges and speak to them in a way that makes them feel heard. But how can you understand someone without first considering […].
Rob Campbell
MAY 17, 2022
Bottom of the league after 7 games. Worst start in 108 years. Team down and out. And yet, since the brilliant Steve Cooper came in as manager, we have fought our way to a position where we are going to Wembley to play in the Championship final with the prize being a seat at the Premiership table. Last time I saw Forest at Wembley … it was a different millennium and Wembley was a different stadium. [ We lost, thanks to an own goal – in fact the only goal he scored in his entire carer
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Media Math
MAY 17, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Introducing Parrable’s Anonymous Device ID. Third-party cookies are an endangered species, working across less than 35% of programmatic media today.
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