Adweek
NOVEMBER 8, 2022
If you had dropped by 713 Las Vegas Blvd. during the spring of 2010, you'd have caught a glimpse of the salubrious effect that a hit TV series can have on a place. A&E's Pawn Stars had made its debut in July 2009. Nearly a year in, Gold & Silver Pawn Shop--the real-life storefront business.
The Ad Tech Blog
NOVEMBER 8, 2022
Your product must undergo major surgery sometimes. A refreshed UI or a new big feature touching critical parts of your app. “ We will ship altogether when it is ready ” is usually how it goes. In those situations, it is very tempting to delay production releases. If you do that, you are increasing your following production release cost. There are many ways to prevent it (feature flags, blue/green deployments); many are expensive to implement.
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Adweek
NOVEMBER 8, 2022
With the 2022 U.S. midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer.
AdExchanger
NOVEMBER 8, 2022
Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock. Continue reading » The post Eyeo, Owner Of Adblock Plus, Is Acquiring Blockthrough With A Focus On Ad Filtering appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 8, 2022
Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer's subscriber numbers just keep soaring. Disney+ added 12.1 million subscribers in the fiscal fourth quarter, for a total 164.2 million global subscribers, Disney said Tuesday. Nearly 2 million of those new Disney+ subscribers came from the U.S. and.
AdExchanger
NOVEMBER 8, 2022
Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political advertising in the app,” said Kevin O’Kane, who joined SmartNews. Continue reading » The post For SmartNews, First-Party Data Fuels Content Recommendation And Monetization appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 8, 2022
The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
Adweek
NOVEMBER 8, 2022
In a tent next to Norfolk, Va.'s MacArthur Center, brands, financial experts, marketing leaders, entrepreneurs and students gathered to recognize and conceptualize an inclusive, much more equitable future for business and creativity. The Mighty Dream Forum was the first official flagship event hosted by the newly formed creative advocacy agency co-founded by Grammy-winning producer and.
AdExchanger
NOVEMBER 8, 2022
Disney is losing money faster than it’s adding subscribers. The media giant reported a $1.5 billion loss on its streaming business lines for the quarter, most of which Disney blames. Continue reading » The post Disney Staggers, But AVOD Price Hikes Could Be The Antidote appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
In this episode of Brave Commerce, Olga Osminkina-Jones, svp and global category officer for intimate wellness at consumer hygiene and nutrition maker Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Osminkina-Jones speaks on the challenges and triumphs of reaching audiences in.
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AdExchanger
NOVEMBER 8, 2022
A podcast interview withJessica LeePartnerWhat do you call someone who actually reads an online privacy policy? Answer: A lawyer. And therein lies the problem with notice and choice. Although it. Continue reading » The post Why It’s Time To Put ‘Notice And Choice’ On Notice appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
On today's episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our host Suzy founder and CEO Matt Britton. They discuss YouTube and Google's role in the creator economy and what opportunities it brings creators, advertisers, merchants and users. Stewart is the vice president of sales at.
AdExchanger
NOVEMBER 8, 2022
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel's tech, which is built on show-level content identification and analysis, into its ACR-based measurement. The post Samba TV Acquires AI Startup Disruptel To Boost Its ACR-Based Measurement appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
Personalized marketing is a proven way for brands to catch consumers' attention; after all, 62% of consumers expect personalized ads. However, brands must proceed with caution, as consumers lose trust in brands that aren't transparent about how and when they use personal information.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 8, 2022
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. This is where SDAs can make all the difference, writes Andrew Rosenman, global product marketing lead for advanced TV and video at Equativ. The post Seller Defined Audiences Benefit Buyers, Sellers and Consumers appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2022
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. That's why Publicis Groupe has announced a joint venture with one of Europe's largest supermarkets: Carrefour.
Smart Insights
NOVEMBER 8, 2022
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our … The post How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation appeared first on Smart Insights.
Adweek
NOVEMBER 8, 2022
Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 8, 2022
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
Adweek
NOVEMBER 8, 2022
Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared.
Martech
NOVEMBER 8, 2022
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.
Adweek
NOVEMBER 8, 2022
By default, animated emojis will automatically animate as users browse the Mastodon social networking application. However, users have the option to disable animated emojis, if they'd like. Our guide will show you how to turn off animated emojis in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 8, 2022
Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer insights into personalized marketing , telling marketers: . What to advertise to us and when. And even what language and imagery are used based on deep insights from past purchase data, website and app visitation, time-on-site, and even our personality types.
Adweek
NOVEMBER 8, 2022
Web3 is set to transform the way that brands collaborate with creators--and if marketers aren't already planning for this, they'll be left behind. That was the consensus at Social Media Week Europe, where Lindsey McInerney, founder and CEO of Sixth Wall, and Tina Ziegler, art curator and brand consultant, sat down to discuss the evolution.
Advendio
NOVEMBER 8, 2022
Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. 1. The Rise in Omnichannel Advertising. Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website.
Adweek
NOVEMBER 8, 2022
We all have creators we follow on various platforms like TikTok and YouTube that have earned our trust and attention. Have you ever wondered how their move to start their businesses always seems to make sense? Barbara Jones is here to explain that process on this episode of Young Influentials. Jones is the founder and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
NOVEMBER 8, 2022
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
Adweek
NOVEMBER 8, 2022
TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis. TikTok Shop debuted in the U.K.
Brid.tv
NOVEMBER 8, 2022
Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. Table of Contents. [ hide ] What Is Programmatic Video Advertising How Programmatic Advertising Works Most Common Types of Video Ads Used in Programmatic Advertising Ins
Adweek
NOVEMBER 8, 2022
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating "niche communities" grows. Speaking at Social Media Week Europe, King's director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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