Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
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Adweek
JUNE 16, 2023
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not reach her for comment. McCormick's time at Zappos was relatively short. She ascended to the CMO role in April 2022, having previously served as global marketing director.
MNTN
JUNE 16, 2023
Watching more streaming TV than ever? According to a recent survey conducted by Leichtman Research Group, you’re not alone. Nearly half (49%) of American TV households now watch CTV on a daily basis—up from 39% in 2021. This rise in use of Connected TV is particularly prominent among younger viewers, with 63% of individuals aged 18 to 34 engaging in daily CTV consumption, compared to 58% of those aged 35 to 54.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 16, 2023
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves as a space for diverse creatives to come together to network and offer educational resources. From that, CultureCon was.
MNTN
JUNE 16, 2023
Hey reader! We’re gonna try something new with this article—we’d like to see what happens if ChatGPT writes it. Enjoy! Just kidding. Sorry to disappoint any artificial intelligence (AI) fans out there—this was written by a real-life member of the MNTN Team. But admit it—you wouldn’t have been all that surprised to have stumbled upon a ChatGPT-written post, would you?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 16, 2023
Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the
Adweek
JUNE 16, 2023
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase.
AdExchanger
JUNE 16, 2023
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up with a hybrid model that includes everything from ACR and The post Alt Currencies Are Top Of Mind, But The TV Measurement Debate Is Far From Over appeared first on AdExchanger.
Adweek
JUNE 16, 2023
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve platform, Upwork gives access to a wide pool of freelancers spanning multiple categories. As its chief marketer, Waters discusses how she and.
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AdExchanger
JUNE 16, 2023
Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this week at the Cynopsis Measurement and Data conference in New The post The TV Industry Is Practically Begging For Interoperability appeared first on AdExchanger.
Adweek
JUNE 16, 2023
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those spinoffs, The Walking Dead: Dead City, is set to premiere on Sunday, and AMC is ramping up the real-world promotion to bring.
Marketing Dive
JUNE 16, 2023
A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.
Adweek
JUNE 16, 2023
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something. "Cannes is like our Super Bowl, our Davos, our Allen & Co.," DeVard said. "Whatever you think about as the ultimate.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 16, 2023
With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.
Adweek
JUNE 16, 2023
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat mobile application. Bulgari's Serpenti collections feature watches and jewelry with designs inspired by a serpent. To start, the Serpenti75 Lens adds the scales from the.
Seth Godin
JUNE 16, 2023
We often see problems through the lens that we’re used to using. The banker sees a solution around money, the activist might see an opportunity for social justice. The technologist figures that a computer and more data might help, and the bureaucrat is looking for a system to put into place. If a lens is working, that’s terrific. If it’s not, perhaps there’s a mismatch between the tool we’re used to and the one that will actually work.
Adweek
JUNE 16, 2023
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed specifically for women. After White cold emailed the CEO of Dick's Sporting Goods, the company's first design launched in 140 retail stores. Now, they're in more.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
JUNE 16, 2023
Do you need help with your restricted advertising account on Facebook? If you’ve had your Facebook account restricted, don’t fret. You’re in the same boat as many Facebook advertisers have been in the past. In this post, we’ll go through why Facebook restricts your ad account in the first place, what you can do to solve it, and how to prevent it in the future.
Adweek
JUNE 16, 2023
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad community. The campaign will feature nine different satirical film posters with titles that will resonate with festival attendees, including names.
Brid.tv
JUNE 16, 2023
In our previous platform update, we introduced some big novelties. There were player templates that make player customization quicker and easier across websites, along with custom ad schedules that allow publishers to streamline the ad stack setup and management. This time, we’re bringing an array of smaller upgrades and bug fixes. Full 6.5.8. Changelog Added Added stats and analytics per channel in our analytics dashboard.
AdvertiseMint
JUNE 16, 2023
Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising. It will give you tips on what questions to ask and how to ensure they are reliable and trustworthy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 16, 2023
As marketing channels converge and evolve, a post-omnichannel environment is emerging, one in which customers comparison-shop using their smartphones in-store, online and offline activities merge and consumer expectations and behaviors have begun to focus on what actions they can take in the context of where they are and what they’re doing when they receive an ad.
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market. Today, marketers can run ads everywhere on the internet – from websites to tablets, from mobile home screens to push notifications, all [.
Digital Ad Blog
JUNE 16, 2023
Mobile marketing has become an indispensable tool for businesses to effectively target and engage customers. For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. In this article, we will explore essential mobile marketing tips specifically tailored for print-on-demand businesses.
Monetize More
JUNE 16, 2023
Você sabe a diferença entre ad networks e ad exchanges? Se não sabe, está prestes a descobrir! Pode ser fácil confundi-las, mas são duas coisas completamente diferentes. A principal função das redes de anúncios é agregar inventários de vários editores, aumentar seu valor e vendê-los para anunciantes com fins lucrativos. As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Top Stories Publicis and Carrefour Launch Retail Media Platform Unlimitail Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago.
Monetize More
JUNE 16, 2023
¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Si no lo sabes, ¡estás a punto de descubrirlo! Puede ser fácil confundirlas, pero son dos cosas completamente diferentes. La función principal de las redes de anuncios es agrupar inventarios de varios editores, aumentar su valor y venderlos a anunciantes con fines de lucro. Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores.
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market. Today, marketers can run ads everywhere on the internet – from websites to tablets, from mobile home screens to push notifications, all [.
Exchange Wire
JUNE 16, 2023
We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [.] The post ExchangeWire to partner with Seedtag at Cannes appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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