Adweek
MAY 10, 2023
On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless" piece of bling got stuck in her mouth. Months later, on the verge of a critical job interview, Gil is the very definition of "too much drip." And she's sorry--so very regretful for her momentary.
The Ad Tech Blog
MAY 10, 2023
Why Buzzwords Aren’t Enough Are you tired of hearing buzzwords thrown around in meetings and feeling like you do not truly understand what’s being said? The world of technology can be complex and confusing, but that doesn’t mean you have to feel lost in the conversation. As someone who has had the privilege of meeting founders, CEOs, CTOs, and investors, I’ve noticed a common theme: many talks about technology without understanding it.
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Adweek
MAY 10, 2023
Upfront week is getting a major last-minute change. Netflix's first upfront week event, originally slated for May 17 at 5 p.m. at New York's Paris Theater, is switching from an in-person to a virtual presentation, Adweek has learned. The streamer informed attendees of the change in a note on Wednesday night, adding, "We look forward.
AdExchanger
MAY 10, 2023
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 10, 2023
PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. The PGA Tour Augmented Reality Experience presented by Mastercard is available in the PGA Tour application on iOS devices. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as.
AdExchanger
MAY 10, 2023
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that's what appears to be The post Will Embracing Open Programmatic Be Retail Media’s Savior Or Downfall? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 10, 2023
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future. The post BuzzFeed Trades News Offering For Creator-Led Video And AI appeared first on AdExchanger.
Adweek
MAY 10, 2023
Apple's video game subscription service, Apple Arcade, is promoting its ability to bring fun to even the most mundane situations. Its latest ad coincides with the platform's May 4 launch of 20 new titles. Set to Kullah's "Let's Play," the 30-second spot shows a bored mom sitting in her SUV in an elementary school parking.
AdExchanger
MAY 10, 2023
DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z. The post DiGiorno Targets Gen Z With TikTok Songs About Its Pizza appeared first on AdExchanger.
Adweek
MAY 10, 2023
Uber kicked off a review of its global media account, Adweek has learned. The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That's expected to arrive later this month, followed by presentations in July and decisions by.
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AdExchanger
MAY 10, 2023
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY. The post SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation appeared first on AdExchanger.
Adweek
MAY 10, 2023
The drama this year isn't just contained to CBS' fall lineup. Despite the ongoing Writers Guild of America strike, which could ultimately delay production many scripted programs for weeks or months, the network was confident enough to announce its fall schedule on Wednesday--whether those programs ultimately debut in the fall or not. The highlights of.
Marketing Dive
MAY 10, 2023
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
Adweek
MAY 10, 2023
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions. This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 10, 2023
Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.
Adweek
MAY 10, 2023
The debate around artificial intelligence replacing humans has been reignited in recent months, and it's one that gin brand Bombay Sapphire will further stoke as it employs a robot to re-create inspirational images from humans as part of a dedicated gallery installation. "It's far outweighed our expectations, which shows a real curiosity and a wish.
AdExchanger
MAY 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. The post AI Is Nigh For Google Search; Streamlining Streaming Sales appeared first on AdExchanger.
Adweek
MAY 10, 2023
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies are changing venues. However, through it all, NBCUniversal has stayed steadfast. On May 15, the company will once again kick off upfront week with a presentation at Radio City Music Hall. "Obviously, there have been.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Playwire
MAY 10, 2023
The Best Header Bidding Partners in 2023 are: Amazon Index Exchange Magnite Pubmatic Xander OpenX Triplelift Sharethrough Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date. If you feel something is missing from this list, please don't hesitate to contact us with your feedback or request. If the future of digital advertising revenue is a wave you’re trying to catch, header bidding is your surfboard.
Adweek
MAY 10, 2023
Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield. Released Wednesday, the tech integrates with DSPs to let media buyers block high-carbon publishers, with the aim of lowering the carbon footprint of an entire media buy on the.
Martech
MAY 10, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Adweek
MAY 10, 2023
Not so fun fact: The three top mascots in the NBA--Rocky the Mountain Lion, Harry the Hawk and Benny the Bull--each pull in considerably more money annually than Jackie Young, the highest-paid player in the WNBA. With this statistic in mind, an advocacy group has created its own mascot called Ally Hoop, coinciding with the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
MAY 10, 2023
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
Adweek
MAY 10, 2023
In the wake of a troubling period for digital currencies, OKX--the second largest crypto exchange by trading volume--has one-upped a recent campaign from rival Coinbase that claimed "it's time to update the system" when it comes to financial services. OKX stated more emphatically that "the system needs a rewrite." In a global brand campaign to.
Marketing Dive
MAY 10, 2023
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
Martech
MAY 10, 2023
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 10, 2023
Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.
Brid.tv
MAY 10, 2023
At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads. Let’s take a quick look at what the new update brings, as well as what all of these changes mean for publishers.
Martech
MAY 10, 2023
A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess its performance to realize its true potential. The DAM Capability Model (DCM) is an established process for doing this. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it.
Seth Godin
MAY 10, 2023
Roger Bannister ran a four-minute mile by having a relay race of pace runners next to him. If he could keep up with his pacer, he’d finish the run in record time. If you work in an office where people are regularly shipping breakthrough work, it’s likely your work will ship as well. If you’re in an industry or a zip code where entrepreneurs regularly build and fund businesses of scale, it’s more likely you will too.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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