Adweek

MAY 29, 2025

CNN was the only network to record gains in either of the measured categories.

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292

Rob Campbell

MAY 29, 2025

The Colenso strat team are kinda like busses. None leave for years, and then 2 leave within a month. Add then Lizzie goes off on maternity leave soon so that makes 3. Christ almighty thats more than the total number of strategists who have left in the 4 years Ive been here. But like Martin before her , Augustine is going for all the right reasons.

Conversion 64

Conversion Marketing Advertising 64

Adweek

MAY 29, 2025

Gowdy finished ahead of Life, Liberty & Levin in total viewers.

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225

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. Here are a few tips to ensure your automotive ad strategies are driving sales and conversions. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Conversion Conversion Rate Audience 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 29, 2025

BBH USA has hired Connor Keeshan as managing director to strengthen client partnerships and support the agencys continued growth.

Agency 211

Agency Advertising 211

Digiday

MAY 29, 2025

This article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, theyre trying to get the most bang for their buck this summer. While summer might be a slower season, its an important time for brands and retailers to ensure theyve still got customers attention ahead of bigger sales periods like the back-to-school season and Black Friday.

Marketing 65

Marketing Retail Media 65

Digiday

MAY 29, 2025

This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies. Disruption has become a defining feature of digital advertising. Seismic regulatory shifts, like the recent antitrust ruling against Google by the Department of Justice or the ongoing legislative scrutiny of TikTok , can instantly redraw the rules of engagement and send ripples through the industry that

Agency 71

Agency Marketing Media Advertising 71

Adweek

MAY 29, 2025

Fallon has named James Fox chief strategy officer and Lauren Pulwer managing director.

Agency 189

Agency 189

Digiday

MAY 29, 2025

Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise. In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, NBA, MLB and MLS amounted to $7.6 billion in 2024, a 12% increase on the previous year, according to a report by market research firm Sponsor United.

Entertainment 63

Entertainment Agency Marketing Media 63

Adweek

MAY 29, 2025

Brands can help maintain next-generation optimism around the technology.

Marketing 164

Marketing 164

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Advertising

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes.

Manufacturing 85

Manufacturing ROI MarTech Marketing 85

Adweek

MAY 29, 2025

The exec has been heading the business in an interim capacity since January.

Retail 164

Retail Media 164

More About Advertising

MAY 29, 2025

It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running … The post WPP enters advertising lists to bolster AI pitch first appeared on More About Advertising.

Advertising 59

Advertising Agency Media Finance 59

Adweek

MAY 29, 2025

Patel left KABC in Los Angeles two months ago to get married.

Affiliates 164

Affiliates 164

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 29, 2025

For years, Amazons advertising playbook was all about keeping advertisers in-house using its data to target shoppers within its own ecosystem. Now, its shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere. The shift isnt exactly a surprise. Its ad chief has been signaling the suggested strategy for a while, and advertisers have been reading the tea leaves.

Demand Side Platform 53

Demand Side Platform Advertising Marketing 53

Adweek

MAY 29, 2025

On working with Kendall Jenner and balancing retail with digital commerce.

Retail 147

Retail 147

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Here is how to use it effectively to reveal performance trends, growth opportunities and potential risks.

eCommerce 70

eCommerce Conversion Rate CPA Conversion 70

Adweek

MAY 29, 2025

The two companies, both led by billionaires, were locked in a $249 million standoff over an unpaid licensing fee

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MAY 29, 2025

Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accentures corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, whos been running Accenture Songs Americas unit for the last 17 months but is a longtime Accenture vet.

Agency 45

Agency Media Marketing 45

More About Advertising

MAY 29, 2025

Heres a few words on what may do well at Cannes this year. Top Tips for Cannes Visit Oslo. Is It Even a City? (NewsLab AS) This flips traditional tourism advertising on its head. Its essentially anti-advertising – subtly irreverent, quietly confident, and all the more engaging for its unhurried pace. A smart, distinctive take … The post Steve Hall and Dan Seager from New Commercial Arts: our Top Tips for Cannes first appeared on More About Advertising.

Advertising 52

Advertising Agency 52

Digiday

MAY 29, 2025

Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity and privacy workarounds. Digiday editor in chief Jim Cooper kicked off the conversation between Seb Joseph, executive director of news and Ronan Shields, senior editor, discussing the potential outcomes between Google’s trials concerning Search and its ad tech business.

Ad Tech 48

Ad Tech Conversion Marketing 48

VideoWeek

MAY 29, 2025

Five years ago, the industry was discussing the supposed death of TV, but now the discourse has been replaced by debate around what TV actually is. This is primarily driven by the prevelance of YouTube on TV screens, says Alex Debenham-Burton, Sales Director at Silverpush. Although not all YouTube content is “fit for TV”, there is TV on the platform, argues Debenham-Burton.

Audience 59

Audience Agency Advertising 59

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

MAY 29, 2025

The Axel Springer-owned property is restructuring to prepare for a media landscape reshaped by artificial intelligence.

Media 361

Media 361

Seth Godin

MAY 29, 2025

“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not so much.

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93

Adweek

MAY 29, 2025

MSNBC felt the absence of Rachel Maddow's five-nights-a-week schedule.

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Exchange Wire

MAY 29, 2025

In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [.] The post Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight appeared first on ExchangeWire.com.

Advertising 93

Advertising Audience 93

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 29, 2025

Lawrence O'Donnell led for MSNBC in a 6 p.m. perch.

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Ad Monsters

MAY 29, 2025

Zip Nguyen leads BBC Studios yield strategy with a sharp focus on data, collaboration, and mentorshipproving that long-term impact comes not just from growing revenue, but nurturing the people behind it. If you think yoga and yield optimization don’t mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.

Ad Ops 77

Ad Ops SEO Audience Ad Tech 77

Adweek

MAY 29, 2025

Rachel Maddow and CNN Newsroom lead for their respective networks.

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Exchange Wire

MAY 29, 2025

Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to its crown jewel, Google Search, with the rollout [.] The post What does Googles AI Mode Mean for the Ad Industry? appeared first on ExchangeWire.com.

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66

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing