Fri.Jun 27, 2025

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AI can scale ads, but great creatives drive brand impact

Martech

Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia.

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Building 200-Year-Old Brands in a 24-Hour World: AG1’s Marketing Revolution

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing. By Jenny Rooney --> Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today’s marketing landscape.

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Trending Sources

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Marketing can’t own the results without a say in the strategy

Martech

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.

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B2B Customer Journey Mapping: Complete Guide for Advertisers

MNTN

B2B marketers and advertisers are no strangers to complex sales cycles. Customers’ decision-making processes, in particular, can be hard to measure, especially in the B2B space. That’s why mapping out the B2B customer journey is essential to ensuring you stay in step with your audience and their needs along the way. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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UK Fires a Shot at Google’s Search Monopoly — Will Publishers Finally Win?

Ad Monsters

The UK just dropped a potential game-changer for search and ad tech. This week, the Competition and Markets Authority (CMA) proposed to label Google with “strategic market status” (SMS) under its new digital competition regime — a move that could finally level the playing field for publishers. Because this isn’t just about the UK. If this sticks, it could trigger ripple effects across global markets, shaking up how platforms operate and giving publishers an opportunity to reclaim control.

Ad Tech 52
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Is a YouTube Influencer Agency the Right Solution?

Playwire

Key Points Traditional agencies are expensive and inefficient YouTube influencer agencies typically charge 15–30% in fees, add 20–40% markups on creator rates, and create administrative delays—driving up campaign costs by 40–50% without guaranteeing performance. AI platforms deliver better performance at lower cost AI-powered platforms automate creator discovery, real-time optimization, fraud detection, and ROI prediction—cutting costs by 40–60% and outperforming manual agency methods.

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Nike Readies ‘Sport Offense’ as Q4 Revenue Falls 12%

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Earnings Reports Nike Readies Sport Offense as Q4 Revenue Falls 12% Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven storytelling Las Vegas Aces player Aja Wilsons first Nike signature basketball shoe, the A1.

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Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)

AdExchanger

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing […] The post Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says) appeared first o

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Managing Amazon Ads in Tough Times to Protect Your Organic Sales [The PPC Den Podcast]

Ad Badger

SUBSCRIBE Think cutting your Amazon PPC budget is like saving money? In this episode, Michael. Read More The post Managing Amazon Ads in Tough Times to Protect Your Organic Sales [The PPC Den Podcast] appeared first on Ad Badger.

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The CMO Title Is Getting its Glow-Up, and it’s Not Just Superficial

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Data & Insights The CMO Title Is Getting its Glow-Up, and it’s Not Just Superficial Only 40% of Fortune 500 marketers still use the CMO label Experts say theres substance behind the labels replacing chief marketing officer. ADWEEK/Adobe Stock By Paul Hiebert --> In recent years, the chief marketing officer role has been evolving , and with it, the job title.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

Marketing Dive

BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials.

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Where do the popular LLMs find their information?

Martech

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses its own methods to find what it needs to answer the questions user asks in a prompt.

SEO 67
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DoorDash parodies horror classics in pitch to budget-crunched parents

Marketing Dive

A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.

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MAA Ad of the Week: Cornish Orchards from The Corner

More About Advertising

As we pore over the entrails of the holding companies and the performance all round at Cannes (where were the good ads?) it’s easy to overlook poor consumers. They don’t give a toss about any of the above, of course, they just want to see and hear stuff that doesn’t make them turn away or … The post MAA Ad of the Week: Cornish Orchards from The Corner first appeared on More About Advertising.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Fox Stations CEO Jack Abernethy Tells Broadcast Convention Station Groups Aren’t ‘Big Enough’

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Fox Stations CEO Jack Abernethy Tells Broadcast Convention Station Groups Arent Big Enough Jack Abernethy FAB By Kevin Eck --> Fox Television Stations CEO Jack Abernethy told attendees at the 2025 Florida Association of Broadcasters Annual Convention that ownership restrictions as one of the biggest obstacles facing local journalism, saying station groups aren’t “big enough.” &#

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

In this week’s Week in Review: RTL acquires Sky Deutschland, BBC launches a US paywall, and DV uncovers a $2.5 million fraud scheme. Top Stories RTL Group Acquires Sky Deutschland European TV group RTL announced this morning it has agreed a deal to buy Sky Deutschland (DACH) from Comcast for an upfront purchase price of €150 million, alongside a variable consideration linked to RTL’s share price performance which could reach a further €377 million.

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Warner Bros. Discovery and TNT Sports Pass on NBA TV

Adweek

Memo indicates mutual end to 16-year partnership amid changes in the broadcaster's NBA and media rights game plan.

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Indeed Is Updating Its Job Feed Policy

Buyer Advertising

Feeding The 800lb Gorilla Is About to Change I’m told Indeed will be notifying customers shortly that all new single source job feeds will have to originate from what they consider the source of truth, the customer’s Applicant Tracking System. Existing clients utilizing third-party job feeds are safe for the time being. However, this is going to be a big PITA for major job distributors, programmatic media vendors, and solutions like Buyer Talent Engine , which currently feed jobs to Indeed o

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Is the NHS pushing for an alcohol ad ban? Government says no – so that could mean anything

More About Advertising

When the current UK government says it really, really is going to do something the odds are it won’t. First it stopped winter fuel payments for pensioners then it changed its mind (for most anyway, although they still haven’t got the money), then it ruled out a national inquiry into grooming gangs and then it … The post Is the NHS pushing for an alcohol ad ban?

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Maddie Janssen Leaves Bakersfield NBC Affiliate After 16 Years

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Maddie Janssen Leaves Bakersfield NBC Affiliate After 16 Years Maddie Janssen Janssen social By Kevin Eck --> Maddie Janssen said goodbye to Bakersfield NBC affiliate KGET this week to spend more time with her family. “I’ve had the incredible privilege of helping viewers start their mornings on this show for the last 14 years,” she said. “And while I’ve had a love-hate relat

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As hot as possible

Seth Godin

At sea level, water boils at 100 degrees C. It doesn’t matter how much more heat you use, steam is what you get. It turns out that water this hot makes lousy coffee. Tea too. And an amp turned up to 11 doesn’t sound that good. Just because we can send more emails, hustle a bit harder or run the machine until it is at capacity doesn’t mean we should.

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LePub Under Investigation After Cannes Lion-Winning Case Study Draws Scrutiny

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies LePub Under Investigation After Cannes Lion-Winning Case Study Draws Scrutiny LePub is reviewing its festival submission after new concerns come to light. By Audrey Kemp --> LePub São Paulo is facing scrutiny over its Cannes Lions-winning case study for New Balance and São Paulo FC after Brazilian journalist Demétrio Vecchioli published an investigation on LinkedIn alleging that key performance dat

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Wednesday, June 25 Evening Cable News Ratings: Anderson Cooper’s Presence Helps Lift CNN Shows

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Wednesday, June 25 Evening Cable News Ratings: Anderson Coopers Presence Helps Lift CNN Shows The co-anchored edition of The Arena with Kasie Hunt was CNNs second-most-watched program Courtesy Fox News/MSNBC/CNN, illustration by Adweek By Mark Mwachiro --> Fox News finished primetime ahead of two broadcast networks, NBC (2.5 million) and CBS (2.1 million), in total viewers.

Media 256
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ABC to Air Streamer on the Disappearance of Jodi Huisentruit

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT ABC to Air Streamer on the Disappearance of Jodi Huisentruit ABC News Studios ABC By Kevin Eck --> ABC News Studios is adding its voice to the chorus of folks asking what happened to former Iowa anchor Jodi Huisentruit. The show, called Her Last Broadcast: The Abduction of Jodi Huisentruit starts streaming on Hulu on Tuesday, July 15.

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Tuesday, June 24 Evening Cable News Ratings: The Five Edges Gutfeld in the Demo

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Tuesday, June 24 Evening Cable News Ratings: The Five Edges Gutfeld in the Demo The Five was the top show in total viewers Courtesy Fox News/MSNBC/CNN, illustration by Adweek By Mark Mwachiro --> The news fallout from the Iranian strikes has continued to keep viewers engaged over the last few days.

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Streaming Ratings, Week of May 26: Sirens Remains No. 1

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Streaming Ratings, Week of May 26: Sirens Remains No. 1 The Adults 18-34 demo made up 20% of Sirens audience ADWEEK; Getty Images, Nielsen By Mark Mwachiro --> Netflix’s dark comedy Sirens remains at the top of Nielsen’s Top 10 Overall Streaming chart for the second week in a row.

Audience 195
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Kris Laudien Gone from CBS Detroit After Two Years

Adweek

Anchor Kris Laudien is out at Detroit CBS owned station WWJ. A CBS spokesperson told TVSpy, “Kris Laudien is no longer with CBS Detroit. We wish him the very best.

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Ticker: Fox News and NewsNation Reveal July 4th Coverage Plans

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Fox News Ticker: Fox News and NewsNation Reveal July 4th Coverage Plans CNN will also offer special Independence Day programming Fox News, NewsNation, Getty Images By Mark Mwachiro --> Top of the Ticker: This year’s Independence Day holiday falls on a Friday, giving Americans a three-day weekend.

Media 223
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DM9’s Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions DM9s Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards Festival calls manipulated case film a breach of factual representation as it withdraws multiple awards. By Audrey Kemp --> Cannes Lions and embattled agency DM9 have agreed to withdraw its Grand Prix in the Creative Data category, after determining that the winning case film, submitted for Whirlpool brand Consul, incl

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CBS Leads News Networks at 46th News and Documentary Emmy Awards

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Awards & Honors CBS Leads News Networks at 46th News and Documentary Emmy Awards 66 awards were distributed between Wednesday and Thursday night The 46th News & Documentary Emmys Courtesy NATAS By Mark Mwachiro --> Despite CBS News’ uncertainty as it awaits a new owner amid the ongoing Skydance Media merger with Paramount and fights a legal challenge from President Donald Trump , the network emerged as

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.