The Ad Tech Blog
JULY 19, 2023
In the not-so-distant future, let’s imagine you’re on the cusp of another working day. You’ve savored your morning coffee and are ready to jump into your inbox. Instead of the dreaded deluge of unread messages, you’re greeted with a concise digest. The crucial emails are flagged, tasks have been assigned based on their content, and preliminary responses are ready for your approval.
Adweek
JULY 19, 2023
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that's as action-packed and end-to-end entertaining as much of the fare on the silver screen. The.
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AdExchanger
JULY 19, 2023
The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. The post AI Levels The Playing Field For Small And Medium Mobile App Developers appeared first on AdExchanger.
Adweek
JULY 19, 2023
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved fluorescent pink ubiquity. Barbie, the movie, is everywhere, and it's everything. It's Margot Robbie in luminous Versace on the.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Insights
JULY 19, 2023
Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what … The post SWOT analysis template examples appeared first on Smart Insights.
Adweek
JULY 19, 2023
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 19, 2023
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools. The tools sit in a walled garden of.
AdExchanger
JULY 19, 2023
Agency holding company Omnicom's going all in on generative AI – a topic that dominated its earnings call Tuesday. The post Omnicom Has Its Eyes On AI appeared first on AdExchanger.
Adweek
JULY 19, 2023
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands' latest self-tan product, Technocolor, to find their desired shade before making.
IAB Tech Lab
JULY 19, 2023
Meet the Global Privacy Platform The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool.
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Adweek
JULY 19, 2023
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked.
Martech
JULY 19, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?
Adweek
JULY 19, 2023
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film's Oscar-winning costume designer, to put together a.
Martech
JULY 19, 2023
HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Here are the updates relevant for managers: Content assistant in additional tools (beta) Conversations Inbox HubSpot Sales Chrome Extension for Gmail Mobile AI sales email generation (iOS only) Page title and meta description generation Generate and edit content for blogs, websites, landing pages, knowledge base articles, and marketing email Slash and highli
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
JULY 19, 2023
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not receiving fall premieres. The changes do not come as much of a surprise, with the recent SAG-AFTRA strike further complicating.
Ad Badger
JULY 19, 2023
SUBSCRIBE Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. Read More How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast] The post How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JULY 19, 2023
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis.
AdExchanger
JULY 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK. The post Netflix Is Trying To Force Ads On Subscribers; The VC-Backed Busts appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
JULY 19, 2023
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality.
Exchange Wire
JULY 19, 2023
Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video [.] The post Scibids Partners with Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers appeared first on ExchangeWire.com.
Adweek
JULY 19, 2023
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second spot tied to the Women's World Cup, advocating for fans and brands alike to join the momentum surrounding women's sports.
AdExchanger
JULY 19, 2023
We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply. The post The Big Story: YouTube’s Proclivity For The Opaque appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
JULY 19, 2023
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix's first foray into the annual event. But the loudest questions were about the ongoing Writers Guild of America strike--and the volume has only increased since the upfronts wrapped. We're at a point in the year.
Seth Godin
JULY 19, 2023
[a note to a frustrated friend, just starting out on a long career] There are three reasons that our goals might not be achieved. In order of palatability, they are: Perhaps the goals are too lofty, too based on chance, unlikely for anyone to achieve, surrounded by barriers that are rooted in class or caste, or simply unrealistic. If that’s the case, change expectations and/or pick different goals.
Adweek
JULY 19, 2023
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders.
Ad Badger
JULY 19, 2023
Maximize your ROI with a Profit and Loss Dashboard in Amazon Advertising and become a better marketer too. In this. Read More How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? The post How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? appeared first on Ad Badger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
JULY 19, 2023
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more business. That high-touch connection was the topic at the final session of Adweek's Commerceweek, with a conversation about the power of the storefront.
Basis
JULY 19, 2023
Digital out-of-home (DOOH) is making quite a splash in the world of advertising. As of 2022, the global DOOH market was valued at $18.80 billion, and it’s forecast to reach $58.67 billion by 2030. That’s an increase of more than 212%! With the many benefits the channel offers, it makes sense that it’s experiencing rapid growth. DOOH allows advertisers to connect with audiences when they’re outside of their homes, in contextually relevant environments , when they often don’t have their eyes glued
Adweek
JULY 19, 2023
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led the advertising agency network to organically outperform its competitors in recent years. The group, which owns ad businesses such as Sapient, Leo.
Rob Campbell
JULY 19, 2023
… but I love this chart. Like all good conspiracy theories, there’s definitely enough to make you think it could be true. And it could be. Maybe not entirely, but definitely an influence … because the smartphone has become the modern day cigarette … where any moment of pause is a moment to scroll and I can’t think of any moment of pause like queuing up at a supermarket till.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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