Wed.Apr 16, 2025

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Bloomberg Media’s Video Viewership Skyrocketed Amid Market Uncertainty

Adweek

In March, the financial news outlet saw consumption surge 38%, breaking records across its streaming and digital channels.

Marketing 324
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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

MarTech 100
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How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce

Adweek

When Linda McMahon called AI "A.1." at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.

Media 313
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Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing

Ad Monsters

As generative AI platforms such as ChatGPT, Perplexity and Googles AI Overviews take over the customer journeyfrom question to answer to purchasepublishers are seeing a sharp decline in traffic and ad revenue. For niche sites, which often rely on evergreen content and specialized expertise, the impact of zero-clicks is especially severe. If creators cant monetize their work, theyll stop producing it, and the internet will stop growing in meaningful ways.

Ad Tech 105
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Jimmy Fallon to Lead NBC’s New Marketing Competition Reality Series

Adweek

On Brand with Jimmy Fallon will feature companies such as Captain Morgan, Dunkin, KitchenAid, and more.

Marketing 309
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The essence of industrialism

Seth Godin

Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor, even a chef with a hands-on restaurant. These folks are building a practice and producing value, but they haven’t embraced industrialization. That happens when management steps in, productizes, routinizes and optimizes. Industrialization produces huge gains in productivity, but it’s also a bit brittle and takes some of the humanity away from the work.

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Salesforce bets AI agents can solve business leaders’ struggles with data

Martech

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.

MarTech 104
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This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Adweek

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Marketing 287
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How to tell if it’s real AI or just automation at a higher price

Martech

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

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Doner Takes Ross-Simons’ Media AOR from Kepler

Adweek

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.

Media 279
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AI is moving fast. Can your marketing ops keep up? by Edna Chavira

Martech

Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.

Marketing 102
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Saturday, April 12 Evening Cable News Ratings: CNN Gets Real Boost From Bill Maher

Adweek

In the demo, Real-Time had 5,000 fewer viewers than time slot winner Fox News' Life, Liberty & Levin, at 8 p.m. ET.

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Navigating Uncertainty: Why Marketers Are Turning to CTV Amid Tariff Tensions

Digital Remedy

As new tariffs increase economic uncertainty, advertisers are under intense pressure to stretch their budgets and prove the value of every dollar spent. While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact.

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DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation

Adweek

A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged defamatory statements made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.

Ad Tech 263
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Higher education marketing: Tips on how to ace your advertising

illumin

Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.

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Week of April 7 Cable News Ratings: Tariff Drama Fails to Lift Viewership for the Big 3 Networks

Adweek

Fox News and MSNBC both experienced week-to-week declines in both measured categories.

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HubSpot expands its AI capabilities with Dashworks acquisition

Martech

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.

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Capsule’s Pitch Deck Helped It Raise $12M—and Land Brands Like Instacart and HubSpot

Adweek

The platform uses OpenAIs Whisper to turn uploaded footage into editable text.

Ad Tech 258
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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These are the challenges and barriers impacting your martech stack

Martech

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported , 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey.

MarTech 78
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Monday, April 14 Evening Cable News Ratings: Jesse Watters Is No. 1 in the Demo

Adweek

Less than 800,000 total viewers separated Hannity and The Rachel Maddow Show at 9 p.m. ET.

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Ad holding co’s new two tiers – Publicis and Omnicom then the others

More About Advertising

Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way with 7.2% growth, while branding retail commerce, PR and healthcare all fell back. This follows Publicis Groupe’s 4.9% Q1 headline growth figure, with WPP, Dentsu and IPG (still set to merge with Omnicom) all … The post Ad holding cos new two tiers Publicis and Omnicom then the others first appeared on More About Advertising.

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The 8 New Sports Leagues Worth Watching in 2025

Adweek

As media and brands hunt for fans, investors find new homes for soccer, basketball, rugby, and indoor golf.

Media 196
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

Digiday

With brand budgets under pressure, marketers are reaching for every lever they can pull to make their campaigns more efficient. One area thats often overlooked? The creative itself. Creative quality contributes to nearly 50% of media impact, according to Kantar , ahead of reach or frequency control in the pecking order. Keeping quality consistent isnt easy, though.

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 Grace Kao Promoted to CMO of Snap

Adweek

Kao will step into the chief marketer role as CCO Colleen DeCourcy plans her exit.

Marketing 191
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Why Radio Could Be Key to Driving In-Car Video’s Success

VideoWeek

The amount of time people spend in their cars not actually driving is on the rise. The growing popularity of electric cars (EV) means it’s becoming more common for drivers to find themselves at a loose end waiting for their car to charge. Autonomous driving capabilities are becoming more sophisticated, allowing drivers in some markets to take their hands off the wheel for part or even all of a car journey.

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3 Crazy Details from ADWEEK’s Interview with Madwell’s Controversial Founder Chris Sojka

Adweek

Here are the three craziest details from ADWEEK's interview with disgraced Madwell founder Chris Sojka.

Agency 187
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Inside WPP’s $150 million InfoSum purchase

Digiday

WPPs acquisition of data clean room InfoSum has raised eyebrows both inside and outside the industry, not just because of what it signals about the holding companys ambitions but also because of what it reveals about its anxieties. Lets start with the upside. The holdco has bought a business it believes, rightly or wrongly, can bolster its cash cow: GroupM.

Media 59
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Madwell Furloughs Employees as Financial Distress Mounts

Adweek

The troubled ad agency, facing serious financial pressure, has furloughed an estimated 20-30 staffers.

Agency 187
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Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

Exchange Wire

In todays Digest, we explore the decline in news ad spend, Metas decision to begin training its AI models on public content in the EU, and Barbs beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [.] The post Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU appeared first on ExchangeWire.com.

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Sunday, April 13 Evening Cable News Ratings: Kilmeade and Gowdy Split the Win

Adweek

Gowdy edged Kilmeade for the top spot with just 19,000 more total viewers.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.