Adweek
SEPTEMBER 7, 2023
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and.
AdExchanger
SEPTEMBER 7, 2023
The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files. The post There’s No Need For Ads.json. Ads.txt Can Be Reformatted appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 7, 2023
Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video's expansion plans across the EMEA region. The objectives: create awareness, increase customer subscriptions and.
AdExchanger
SEPTEMBER 7, 2023
Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and The post When Anti-Password Sharing Works – And Doesn’t – For Streaming appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 7, 2023
Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.
AdExchanger
SEPTEMBER 7, 2023
Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy The post The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On The post Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 7, 2023
Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [.] The post Making the Most of the Post-Cookie Landscape appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 7, 2023
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees The post The Big Story: No Reason For Negativity appeared first on AdExchanger.
Seth Godin
SEPTEMBER 7, 2023
We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are going to be able to talk about Chinese politics. Of course, if you come up with a concealed enough code, the people you’re talking to won’t have a clue what you mean. If it’s in the language, it must be shared.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
SEPTEMBER 7, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Kiddie Cookie Pool appeared first on AdExchanger.
Smart Insights
SEPTEMBER 7, 2023
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear … The post Will your B2B marketing strategy keep up with the latest B2B trends for 2024? appeared first on Smart Insights.
Digiday
SEPTEMBER 7, 2023
Broadcasting company SiriusXM on Thursday introduced a brand safety and suitability verification offering for podcast advertisers and agencies. Developed in partnership with brand safety company Barometer and marketing automation platform ArtsAI, the tool will give agencies and brands the ability to run an ArtsAI pixel on their campaign, and then use Barometer to measure suitability and safety of that contextual targeting.
More About Advertising
SEPTEMBER 7, 2023
Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out of home (DOOH) screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats. ‘Must be the World Land Trust’ breaks this month across six Ocean … The post World Land Trust and Media Bounty get UK buzzin’ with dynamic birds and bees billboards first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
SEPTEMBER 7, 2023
Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles. Digiday spoke to seven journalists at five digital publishers experimenting with artificial intelligence tools to find out what they thought about their organizations testing the technology to create content. All of them said they wanted their managers to proceed with caution.
Exchange Wire
SEPTEMBER 7, 2023
Adlook, a next-generation brand growth platform powered by Deep Learning, and Adsquare, global location intelligence platform, are proud to announce their partnership. The collaboration provides advertisers with a comprehensive solution that guarantees performance and enhances brand growth. Adlook's advanced Deep Learning [.] The post Adlook Unveils Revolutionary Deep Learning & Precision Targeting with Adsquare appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 7, 2023
While some creators have typically disregarded taxes, the uptick in their paid opportunities has put a new spotlight on the matter. Ignoring tax responsibilities amidst the growing workload can result in severe repercussions, which underscores the importance of initiatives like the Creators Guild of America (CGA) which advocate on their behalf. Compounding the issue are tax and financial institutions, which frequently fail to recognize creators as contemporary small business owners.
Basis
SEPTEMBER 7, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/1/23 - 9/7/23 to stay ahead of the curve: Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads [:04] Meta is reportedly weighing the possibility of offering an ad-free, subscription-based version of Facebook and Instagram in Europe.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Rob Campbell
SEPTEMBER 7, 2023
One of the things that rarely seems to be mentioned in the creative process is chemistry. Where different people – often from different backgrounds and disciplines – just know how to work together. I don’t mean in terms of their craft. Or understanding the process as to how things work. But in terms of being on the same wavelength of the people around them and respecting what each other does and what they need to do to help them be as good as they can be.
Digiday
SEPTEMBER 7, 2023
DAZN, the sports streaming giant, has hit a major milestone that’s pretty common in the media world: turning programmatic ad dollars into serious cash. It’s been an 18-month journey, and now, more than a third (35%) of its ad revenue in its most mature market (Germany) is rolling in from programmatic ad advertising But here’s the catch — buyers can only access this ad inventory through programmatic guaranteed deals or exclusive one-to-one private marketplace arrangements.
AdvertiseMint
SEPTEMBER 7, 2023
Would you like to learn how to sell used items on Amazon? If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., you are sitting on a goldmine. You can sell all of your old stuff on Amazon. What’s more, selling items on Amazon is easier than you might think. In this guide, we’ll discuss how to sell used items on Amazon.
Digiday
SEPTEMBER 7, 2023
As brands look to integrate themselves more deeply into esports games, “Rocket League” is becoming an increasingly attractive marketing channel thanks to its parallels with traditional sports. In the past, “Rocket League” — a wildly popular game in which players use virtual cars to knock a ball into an opposing team’s goal — has brought brands in-game by allowing players to pilot real vehicles , as well as through virtual pitch-side banners at the game’s competitive championships, which broke a
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
SEPTEMBER 7, 2023
Do you want to learn how to write captivating TikTok captions? TikTok captions play a crucial role in boosting engagement and conveying messages effectively. You can capture your audience’s attention with just a few words, but you need to do it right. This guide will help you master how to craft compelling captions that will make your TikTok videos resonate, trend, and leave a lasting impact.
EGC Group
SEPTEMBER 7, 2023
Are you using YouTube to promote your brand? Good for you if “yes.” Are you aware of changes that either are—or will—impact marketing efforts on this site? Take a break and find out what you need to know so that your brand’s presence on YouTube stays strong.
VideoWeek
SEPTEMBER 7, 2023
As YouTube viewing on the big screen has grown over the past few years, the company has spotted an opportunity to compete for traditional TV budgets. And YouTube has this week continued that push with a couple of updates to its CTV ad offering, which look designed to further foster a more traditional TV-like experience. In a blog post Romana Pawar, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing.
AdPushup
SEPTEMBER 7, 2023
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and how to get started. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is [.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
SEPTEMBER 7, 2023
Last week, the Federal Trade Commission (FTC) and six states permanently banned Roomster Corp. and its owners, John Shriber and Roman Zaks, from purchasing or incentivizing consumer reviews as part of a settlement over charges that they utilized fake reviews to lure consumers into paying for access to nonexistent rental listings. The settlement comes in the middle of a public notice and comment period for the proposed rule by the FTC on fake reviews that would cover much of the conduct alleged o
AdPushup
SEPTEMBER 7, 2023
Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it? Here’s the short answer, [.
Exchange Wire
SEPTEMBER 7, 2023
Cedara, the carbon intelligence platform, is thrilled to announce the appointment of Ariel Sande as vice president of global client partnerships. In this pivotal role, Sande will lead the charge in enhancing sales efforts and cultivating relationships with some of [.] The post Cedara Welcomes Esteemed Senior Leader as Vice President of Global Client Partnerships appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 7, 2023
M&S women’s clothes have had a surprise lease of life since recruiting a refugee from Top Shop (escaping Philip Green should bring out the best in anyone) and now they’re back for autumn with Sienna Miller, who should fit the M&S aspirational profile well enough. From House 337. But can she do for M&S what … The post Miller for M&S outdoes Moss for Diet Coke as Primrose Hill’s finest hit TV first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
322 
Let's personalize your content