Adweek
DECEMBER 28, 2023
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let.
Seth Godin
DECEMBER 28, 2023
My building had an elevator problem. The management company sent everyone this note: Please be advised we have been experiencing intermittent issues with the elevator. Our priority is your safety, and we are taking immediate action to address the situation. After a thorough investigation by our electrician, it has been identified that there may be an issue with low voltage affecting the elevator’s performance.
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Adweek
DECEMBER 28, 2023
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these, we can only be certain of one thing: Everyone is going to do the same damn ads and activations. Those tried-and-true.
Martech
DECEMBER 28, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 28, 2023
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.
AdExchanger
DECEMBER 28, 2023
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy New Year! The post Comic: Snow Annoying appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 28, 2023
Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marke
Digiday
DECEMBER 28, 2023
This year has been a rollercoaster for platforms. Some, like Meta and Google soared, while others like Snapchat and X (formerly Twitter) had a rough time. Check out Digiday’s breakdown of who nailed it and who struggled, with some insider insights sprinkled in for that extra detail. Winners TikTok TikTok has had a wild year. It started in the hot seat with its DOJ investigation , and while those troubles aren’t over, most marketers no longer seem concerned about the app getting banned, or
Martech
DECEMBER 28, 2023
In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications.
AdExchanger
DECEMBER 28, 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few. The post AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 appeared first on AdExchanger.
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Digiday
DECEMBER 28, 2023
It’s been another year of acronyms and jargon for the advertising industry — especially as the fediverse and generative AI entered our lexicon. As always, Digiday aimed to breakdown what these topics mean with easy-to-understand explainers as part of our WTF franchise. Here’s a look at some of most popular explainers from 2023: WTF is a data clean room?
Ad Monsters
DECEMBER 28, 2023
New rules and rulings can upend the business models that have dominated Web 2.0. Since the dawn of the digital ad, Big Tech and their walled gardens have cast a long shadow over every aspect of the industry. Despite promises otherwise, marketers face persistent challenges in terms of data ownership, transparency, and the ability to do necessary things like verify campaign results.
AdvertiseMint
DECEMBER 28, 2023
Do you need the Amazon seller support phone number? Online retail can sometimes be daunting for an Amazon seller. Fortunately, Amazon customer service provides support to help sellers overcome challenges and make the most of their online businesses. One essential lifeline is the Amazon Seller support phone number. This blog post will discuss how the Amazon customer service phone number can aid your selling experience.
More About Advertising
DECEMBER 28, 2023
!8 million people enjoying a four hour animated ad for another boring EV? Surely not. But they did, starting back in April, with this chill-out effort that seems to have had life-saving properties for some of the people who’ve seen it. “This is how commercials should be,” said one, “I didn’t even notice this was … The post MAA Ads of the Year: Nissan Ariya’s four-hour animated epic first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
DECEMBER 28, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La IA fue uno de los principales temas culturales de 2023 y, en 2024, no hará más que aumentar. Teniendo esto en cuenta, el sector de la belleza ha pasado el último año experimentando con la IA, como ChatGPT, tanto en iniciativas de backend empresarial como de frontend de cara al consumidor.
Martech
DECEMBER 28, 2023
In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even as a busy political campaigning season will drive prices up. Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.
Digiday
DECEMBER 28, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Bruno Bavouzet, Director General de Investigación y Desarrollo de LVMH, afirma que sus dos pasiones son la innovación y las personas. Estas dos pasiones se unieron cuando Dior Beauty anunció en marzo la creación de un Consejo Científico Asesor Internacional para Revertir el Envejecimiento.
Single Grain
DECEMBER 28, 2023
AI and machine learning will inevitably impact your SEO strategy – so much so that these technologies will lead to more advanced SEO techniques which more brands will need to use to stay competitive. More than ever before, staying ahead of the curve is crucial to outpacing your competition and growing your bottom line as we move into the new year. From programmatic SEO to content updates and strategic acquisitions, this blog post will break down the most actionable strategies we anticipate marke
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
DECEMBER 28, 2023
Esta historia fue reportada por primera vez en Modern Retai l una publicación hermana de Digiday en Español. Las marcas internacionales podrían adueñarse de los armarios de los estadounidenses tan pronto como el año que viene. El minorista español Mango tiene previsto abrir unas 40 tiendas en Estados Unidos, con el objetivo de convertir este país en uno de sus cinco principales mercados.
Digiday
DECEMBER 28, 2023
Since the start of 2023, the generative AI race has created plenty of new promises and perils across marketing, media and tech. And after innumerable headlines about everything from innovation to misinformation, it’s impossible for a single story to convey the sheer volume of AI news that took place over the course of the year. Still, we tried. Digiday compiled a look back at some of the news that’s transpired each month.
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