Adweek
MARCH 7, 2025
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant offered him the presidency in 1983, taking that post actually meant a financial step down. "I.
Martech
MARCH 7, 2025
Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.
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Adweek
MARCH 7, 2025
Veteran WABC anchor Bill Ritter is stepping away from the nightside anchor desk at the New York ABC owned station. "After more than 25 years anchoring Eyewitness News at 11, Bill Ritter is handing his 11 p.m. seat to Eyewitness News anchor Mike Marza," the station posted on social media. "But fear not, Bill will.
Martech
MARCH 7, 2025
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 7, 2025
Fox News' The Five ascended to new heights on Wednesday evening as cable news' most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC's most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on.
Martech
MARCH 7, 2025
LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. That hasnt kept sales engagement platforms from using Chrome extensions to help sellers generate leads by grabbing data from LinkedIn.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 7, 2025
It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. The value of addressing overlaps Martech stacks are constantly evolving.
Adweek
MARCH 7, 2025
Lisa Washington has joined Tegna's Charlotte, N.C. NBC affiliate WCNC as a morning anchor. This is a move from within Tegna for Washington, who comes from WNEP in Scranton, Pennsylvania where she had worked for four years. Washington spent 12 years in Pennsylvania, working as an evening news anchor at WNEP and at KDKA in.
MNTN
MARCH 7, 2025
Marketingthe art of converting your target audience into your buying audienceis a complex business. It makes sense, then, that techniques have evolved to make marketing as targeted and effective as possible. Breaking down the steps of your marketing and sales efforts can help you evaluate whether your campaign is achieving the results you’re looking for.
Adweek
MARCH 7, 2025
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to.
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MNTN
MARCH 7, 2025
To make the most of your marketing dollars, you need an effective strategy based on your goals. But those goals will differ based on your target audience. Attracting customers at the top of the buyer funnel will require different language and tactics than when youre marketing at the bottom of the funnel. Understanding the difference between the upper funnel and lower funnel will help you launch campaigns that speak to each audienceand ultimately achieve your goals.Let’s discuss how these t
Adweek
MARCH 7, 2025
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one reason or another, we see the usual turnover at local stations. We also bring you one man's.
Single Grain
MARCH 7, 2025
We at Single Grain Marketing have thrived with a remote-first strategy. This strategy helped us expand globally and work with talented creatives worldwide. But more companies are pushing employees to return to the office, which has sparked heated debates about productivity, work-life balance, and employee satisfaction. Our CEO, Eric Siu, took to LinkedIn with another take.
Adweek
MARCH 7, 2025
WLUK news director Juli Buehler has announced her retirement after 45 years. Buehler has been the ND at WLUK since 1995. "Juli has had a truly remarkable journey. Many strong journalists across the country have passed through here and have benefited from her involvement in their lives," said Jay Zollar, vice president and general manager.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
MARCH 7, 2025
We at Single Grain Marketing have thrived with a remote-first strategy. This strategy helped us expand globally and work with talented creatives worldwide. But more companies are pushing employees to return to the office, which has sparked heated debates about productivity, work-life balance, and employee satisfaction. Our CEO, Eric Siu, took to LinkedIn with another take.
Adweek
MARCH 7, 2025
Liquid Death, fresh off its first national Super Bowl ad, has signed a multi-year deal with this year's champions, the Philadelphia Eagles, to add the brand's iced teas to the concession lineup at the team's home stadium Lincoln Financial Field. The move comes as Liquid Death digs deeper into mainstream professional sports, via alliances and.
Seth Godin
MARCH 7, 2025
It’s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It’s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We’re not sure who, and we’re not sure when. If you want to clarify our understanding, it helps to be specific.
Adweek
MARCH 7, 2025
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
MARCH 7, 2025
ACIF (Ad Creative ID Framework) is the IAB Tech Labs universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Heres why it matters. CTV revenue is booming, hitting $33.35 billion this yearbut tracking ad creative across platforms remains chaotic. Enter ACIF, the Ad Creative ID Framework, the IAB Tech Labs universal solution to ensure consistent tracking, better measurement, and improved ad performa
Adweek
MARCH 7, 2025
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn't your typical ad placement.
AdExchanger
MARCH 7, 2025
Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatics past few quarters were marred by downward revisions to its revenue guidance resulting in its stock price hitting a 12-month low after it […] The post PubMatic Weighs In On The Debate Around Curation Fees appeared first on AdExchanger.
Adweek
MARCH 7, 2025
Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're among the 20% of the population who are sensory sensitive or neurodivergent. For those individuals, the lights, noises, and physical.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Tech News
MARCH 7, 2025
Meta rang in the new year with controversy. After the companys generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform since 2023, highlighting errors in chats with real users, hallucinations, and issues with cultural appropriation. Although Meta has since deleted all bot personas. Read more » The post AI, advertising and authenticity: The battle over social media bots appeared first on Marketing Tech News.
Adweek
MARCH 7, 2025
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed "The Contextualist," the latest installment of Bloomberg Media's "Context Changes Everything" campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the "WTF.
Exchange Wire
MARCH 7, 2025
As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, whats actually working? To answer this, we spoke with women leaders driving [.] The post Whats Really Powering Ad Tech in 2025? Insights from Women at the Forefront appeared first on ExchangeWire.com.
Adweek
MARCH 7, 2025
This week, with Anora winning Best Picture and films like The Substance, Emilia Perez, and Wicked telling layered stories about what it means to be a woman in this world, it's hard to remember a time when women's stories were not invested in and celebrated by commercial audiences and Hollywood awards juries. But there was.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
MARCH 7, 2025
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play an adjoe-powered Arcade integration that lets […] The post Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe appeared first on Ad Tech Daily.
Adweek
MARCH 7, 2025
Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. "The restructuring," the company wrote, "is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes.".
Digiday
MARCH 7, 2025
WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers Coca-Cola is considering a new partner for its biggest market in North America, according to three sources with knowledge of the account. If Coca-Cola does opt for a change, Publicis Groupe is the frontrunner to handle its media dollars in North America, which is reportedly worth $620 million in the U.S., according to Comvergence data &#
Adweek
MARCH 7, 2025
More and more people are watching video podcasts, and Wondery is evolving the way that they watch. In the wake of outlets like YouTube announcing massive podcast viewership to the tune of 1 billion monthly viewers for its content globally, Amazon-owned podcast and publisher network Wondery is revealing its strategy for moving the medium forward--as.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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