Adweek
JUNE 9, 2023
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago's Millennium Park June 17-18 and in Houston June 24-25. Following these.
MNTN
JUNE 9, 2023
Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable packages (or reaching adulthood and never signing up for the service at all, aka the “cord-nevers”) in favor of Connected TV. As a result, content providers are taking a hard look at how they do business and what they can borrow from CTV’s business models.
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Adweek
JUNE 9, 2023
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero's red mask on the user's face through.
AdExchanger
JUNE 9, 2023
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently, The post Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 9, 2023
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York. The campaign titled "A Spirited Celebration of Modern Dads" features a 4-minute-long video scripted.
AdExchanger
JUNE 9, 2023
Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer The post The Big Story: Trouble In The Twitterverse appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 9, 2023
We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it often seems more difficult to take a moment to watch people building something that matters instead. We’ll probably spend billions of dollars and millions of hours transfixed by media coverage of one disaster after another this year.
Adweek
JUNE 9, 2023
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring augmented reality experiences to fans during home games at Polar Park in Worcester, Mass. Beginning June 9, attendees at Polar Park will be able to.
Smart Insights
JUNE 9, 2023
E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts … The post Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 appeared first on Smart Insights.
Adweek
JUNE 9, 2023
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand. By Influencer Hub estimates, the creator economy is currently valued at.
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AdExchanger
JUNE 9, 2023
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for. The post Is Netflix’s Anti-Password Sharing Too Unpopular? appeared first on AdExchanger.
Adweek
JUNE 9, 2023
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap's AR Compass, a 3D map highlighting key locations at.
MNTN
JUNE 9, 2023
Ad-supported video-on-demand (AVOD) is expected to continue its rise in popularity this year. According to new research from eMarketer, AVOD services will eventually overtake subscription OTT video in terms of viewership. That wouldn’t be all too surprising, but the report also indicates that AVOD will attract more than triple the number of viewers compared to paid subscription services.
Adweek
JUNE 9, 2023
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase. This online service will combine Perfect Corp.'s AR makeup virtual try-on technology with Bambuser's live shopping technology. It will be the sixth beauty technology solution developed by Perfect.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 9, 2023
We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.
Adweek
JUNE 9, 2023
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet.
Marketing Dive
JUNE 9, 2023
Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category.
Adweek
JUNE 9, 2023
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps them come up with video concepts and introduces them to other creators and industry executives to help expand their audience. Amp Studios is doing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 9, 2023
Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.
Seth Godin
JUNE 9, 2023
A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization. Since then, I’ve tried many hacks for how to integrate Keynote presentations into this environment. I used some fancy software that was heartbreakingly disappointing and then figured out a much better solution, from a much more responsive company, using a little-known technique in Ecamm Live.
Marketing Dive
JUNE 9, 2023
A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.
Brid.tv
JUNE 9, 2023
With OTT streaming becoming one of the primary sources of entertainment, it’s not surprising that the demand for OTT TV is at an all-time high. If you have an older television set or one that doesn’t connect to the internet but still want to access video content online, an OTT box could be the right choice for you. But what is an OTT box in the first place?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JUNE 9, 2023
As a marketer, you’re always looking to build relationships with new customers and strengthen your sales with existing ones. But how do you make that happen? To maximize your efforts, you’re going to need a deep and granular understanding of the sales funnel. Because your ability to attract customers to the sales funnel and move them down its stages—from more abstract consideration of your product to concrete action—can make or break your sales and marketing operation.
Brid.tv
JUNE 9, 2023
With OTT streaming becoming one of the primary sources of entertainment, it’s not surprising that the demand for OTT TV is at an all-time high. If you have an older television set or one that doesn’t connect to the internet but still want to access video content online, an OTT box could be the right choice for you. But what is an OTT box in the first place?
EGC Group
JUNE 9, 2023
Marketers who were used to reaching—or trying to reach—new customers via third-party tracking (a.k.a. “cookies”) are finding it challenging to adapt. How can the brands they represent gain visibility? How can prospects become customers? If you are asking these questions, here is another: Are you using contextual advertising?
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. Top Stories YouTube Primetime Channels Lands in Germany YouTube continued its advance into TV territory with the launch of Primetime Channels in Germany, marking the service’s first international expansion since its US launch in November 2022.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
EGC Group
JUNE 9, 2023
How will history remember Generation Z? The influence of this youthful audience—who are passionate and uncompromising about the value of authenticity in their purchases—is making an impact on every industry. If your brand or business deals in merchandise or services that would appeal to Generation Z (“Gen Z” for short), have you considered reaching them by way of podcast ?
Exchange Wire
JUNE 9, 2023
This week: Apple announces new VR headset, SEC sues Coinbase for unregistered brokering. Could Apple reignite interest in VR? CEO Tim Cook unveiled Apple's Vision Pro headset – the company's first product in almost a decade – at the Worldwide Developers Conference [.] The post The Stack: Apple Unveils New VR Headset; SEC Sues Coinbase appeared first on ExchangeWire.com.
EGC Group
JUNE 9, 2023
Apple recently launched its latest innovation, named Vision Pro. Why has this seemingly sophisticated goggle headset—which, aside from being created by an iconic brand name—been greeted with so much fervor?
More About Advertising
JUNE 9, 2023
A tourist from Mars (armed with a forensic AI-grade brain obviously) might look at this 30 seconds and wonder why it required the combined resources of Boots’ in-house branch of Oliver and the various components of WPP’s The Pharm, headed by VMLY&R, to create an admittedly busy 30 seconds. But that seems to be where. The post MAA Ad of the Week: Boots’ perfectly imperfect summer first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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