Adweek
JUNE 9, 2023
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago's Millennium Park June 17-18 and in Houston June 24-25. Following these.
Seth Godin
JUNE 9, 2023
We’re quick to stop to see the car wreck, the billionaire having a meltdown, or the professional wrestlers pretending to be political leaders. But it often seems more difficult to take a moment to watch people building something that matters instead. We’ll probably spend billions of dollars and millions of hours transfixed by media coverage of one disaster after another this year.
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Adweek
JUNE 9, 2023
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero's red mask on the user's face through.
MNTN
JUNE 9, 2023
Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable packages (or reaching adulthood and never signing up for the service at all, aka the “cord-nevers”) in favor of Connected TV. As a result, content providers are taking a hard look at how they do business and what they can borrow from CTV’s business models.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 9, 2023
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York. The campaign titled "A Spirited Celebration of Modern Dads" features a 4-minute-long video scripted.
Seth Godin
JUNE 9, 2023
A few years ago, I posted about the hardware setup you can use to look better and feel better when working in a distributed organization. Since then, I’ve tried many hacks for how to integrate Keynote presentations into this environment. I used some fancy software that was heartbreakingly disappointing and then figured out a much better solution, from a much more responsive company, using a little-known technique in Ecamm Live.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 9, 2023
We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.
Adweek
JUNE 9, 2023
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase. This online service will combine Perfect Corp.'s AR makeup virtual try-on technology with Bambuser's live shopping technology. It will be the sixth beauty technology solution developed by Perfect.
AdExchanger
JUNE 9, 2023
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently, The post Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem appeared first on AdExchanger.
Adweek
JUNE 9, 2023
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps them come up with video concepts and introduces them to other creators and industry executives to help expand their audience. Amp Studios is doing.
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AdExchanger
JUNE 9, 2023
Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer The post The Big Story: Trouble In The Twitterverse appeared first on AdExchanger.
Adweek
JUNE 9, 2023
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming for an unprecedented third-consecutive title, and the players know the rest of the world is out to get them. The.
Marketing Dive
JUNE 9, 2023
Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.
Adweek
JUNE 9, 2023
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand. By Influencer Hub estimates, the creator economy is currently valued at.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart Insights
JUNE 9, 2023
E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts … The post Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 appeared first on Smart Insights.
Adweek
JUNE 9, 2023
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap's AR Compass, a 3D map highlighting key locations at.
AdExchanger
JUNE 9, 2023
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for. The post Is Netflix’s Anti-Password Sharing Too Unpopular? appeared first on AdExchanger.
Adweek
JUNE 9, 2023
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
JUNE 9, 2023
Ad-supported video-on-demand (AVOD) is expected to continue its rise in popularity this year. According to new research from eMarketer, AVOD services will eventually overtake subscription OTT video in terms of viewership. That wouldn’t be all too surprising, but the report also indicates that AVOD will attract more than triple the number of viewers compared to paid subscription services.
Marketing Dive
JUNE 9, 2023
Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category.
Brid.tv
JUNE 9, 2023
With OTT streaming becoming one of the primary sources of entertainment, it’s not surprising that the demand for OTT TV is at an all-time high. If you have an older television set or one that doesn’t connect to the internet but still want to access video content online, an OTT box could be the right choice for you. But what is an OTT box in the first place?
Marketing Dive
JUNE 9, 2023
A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Brid.tv
JUNE 9, 2023
With OTT streaming becoming one of the primary sources of entertainment, it’s not surprising that the demand for OTT TV is at an all-time high. If you have an older television set or one that doesn’t connect to the internet but still want to access video content online, an OTT box could be the right choice for you. But what is an OTT box in the first place?
MNTN
JUNE 9, 2023
As a marketer, you’re always looking to build relationships with new customers and strengthen your sales with existing ones. But how do you make that happen? To maximize your efforts, you’re going to need a deep and granular understanding of the sales funnel. Because your ability to attract customers to the sales funnel and move them down its stages—from more abstract consideration of your product to concrete action—can make or break your sales and marketing operation.
Single Grain
JUNE 9, 2023
Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? Here, we’ll go over nine different types of online advertising techniques that you can use to inspire your digital marketing strategy. Some of them are strictly more focused on digital mediums, while others pertain to classical approaches with specific utility toward digital channels.
EGC Group
JUNE 9, 2023
Marketers who were used to reaching—or trying to reach—new customers via third-party tracking (a.k.a. “cookies”) are finding it challenging to adapt. How can the brands they represent gain visibility? How can prospects become customers? If you are asking these questions, here is another: Are you using contextual advertising?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
JUNE 9, 2023
In today’s highly competitive business environment, understanding the nuances of customer acquisition cost (CAC) is crucial. However, it’s not all about CAC. Other metrics play an equally important role in shaping your marketing strategy. In this post, we’ll shed light on these critical metrics, and take a look at the metric that is more important than customer acquisition cost.
EGC Group
JUNE 9, 2023
How will history remember Generation Z? The influence of this youthful audience—who are passionate and uncompromising about the value of authenticity in their purchases—is making an impact on every industry. If your brand or business deals in merchandise or services that would appeal to Generation Z (“Gen Z” for short), have you considered reaching them by way of podcast ?
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. Top Stories YouTube Primetime Channels Lands in Germany YouTube continued its advance into TV territory with the launch of Primetime Channels in Germany, marking the service’s first international expansion since its US launch in November 2022.
EGC Group
JUNE 9, 2023
Apple recently launched its latest innovation, named Vision Pro. Why has this seemingly sophisticated goggle headset—which, aside from being created by an iconic brand name—been greeted with so much fervor?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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