Adweek
NOVEMBER 22, 2022
While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever's Degree's Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center.
The Ad Tech Blog
NOVEMBER 22, 2022
I’ve worked with two software architects I truly respect in my career. Both were poor managers and poor communicators. The rest of the architects I’ve worked with were engineers who understood software architecture. And they were very good at selling their skills. The good architects were really into software design. They read every book and every blog and watched every lecture.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 22, 2022
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there's the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin.
AdExchanger
NOVEMBER 22, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 22, 2022
The uncomfortable truth behind Christmas is that many beloved festive traditions are bad for the planet. Awareness is growing around the environmental impact of the holiday season, which often comes with increased consumption, food waste and excess plastic packaging for gifts and wrapping paper. Just days after the end of COP 27 (the United Nations.
Martech
NOVEMBER 22, 2022
Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 22, 2022
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum. The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Adweek
NOVEMBER 22, 2022
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the third quarter of 2022, its Community Standards Enforcement Report for the third quarter, its Transparency Report for the first half of the year and its Widely Viewed Content Report for the third quarter. Chief information.
Marketing Dive
NOVEMBER 22, 2022
With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures.
Adweek
NOVEMBER 22, 2022
The creator economy has always challenged the status quo around who can have influence, whose voice can be heard, who gets to work with brands and who gets to be a brand. With this disruption, there have come more opportunities for people from historically excluded communities to monetize their creative talents and perspectives, establish influence.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
NOVEMBER 22, 2022
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.
Adweek
NOVEMBER 22, 2022
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ. Edmonson is responsible for.
AdExchanger
NOVEMBER 22, 2022
The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement. The post How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences appeared first on AdExchanger.
Adweek
NOVEMBER 22, 2022
When an agency founder steps down, there can be a loss of identity. But Allen & Gerritsen, which has been a steadily growing presence in the independent agency world since its founding in 1985 in Boston, looks to continue the forward progress it's been making as it changes up leadership and transitions into two new.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive. Continue reading » The post TikTok’s Ambition To Be Always On; Close A Linear Door, Open A CTV Window appeared first on AdExchanger.
Adweek
NOVEMBER 22, 2022
For Thanksgiving 2021, we got to the bottom of why Ocean Spray labels its cranberry sauce upside-down. In 2022, we're looking at another popular canned good this time of year: Libby's 100% Pure Pumpkin. The nearly 200-year-old brand calls itself the No. 1 canned pumpkin in the U.S., and claims to sell "enough cans to.
Marketing Dive
NOVEMBER 22, 2022
The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.
Adweek
NOVEMBER 22, 2022
Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
NOVEMBER 22, 2022
In today's ExchangeWire news digest: Meta faces legal action in the UK for processing the data of Facebook users despite their objections; crypto firms spiral in the wake of FTX's collapse; and Singapore's Ureca raises USD$1.5m (~£1.26m). Human rights campaigner sues [.]. The post Meta Sued for Collecting Facebook Users’ Data; Crypto in Crisis After FTX collapse appeared first on ExchangeWire.com.
Adweek
NOVEMBER 22, 2022
New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That's thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded.
Martech Series
NOVEMBER 22, 2022
Partnership gives Tyfone’s clients enterprise-wide Text, Secure Chat, Voice, Video, and co-browsing options. Eltropy, the leading digital communications platform for community financial institutions (CFIs), announced a partnership with digital banking provider Tyfone that allows their mutual community bank and credit union clients to communicate with members more quickly and effectively.
Adweek
NOVEMBER 22, 2022
Reddit established its presence in Germany late last October, opening an office in the Mitte borough of Berlin. Just over one year later, the country represents the platform's fourth-largest user base, up from fifth, and the company's team in Germany has tripled. The company now has dedicated community, engineering, local sales, operations and product teams.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 22, 2022
Foxxum , leading provider of innovative CTV solutions announced the launch of the premium live sports service DAZN in Germany , Italy , and Spain – just in time for the FIFA World Cup. The cooperation additionally entails further territorial expansions covering DAZN’s rollout plans. It will also meet the demand for the DAZN app from existing Foxxum CTV OS clients that will subsequently onboard within the next year, following the initial launch on Vestel devices.
Adweek
NOVEMBER 22, 2022
Pinterest is now available in 41 languages globally across Android, iOS and the web following the additions Tuesday of Afrikaans, Bulgarian and Croatian. The company said in a blog post Tuesday that millions of Pins in the three new languages are already on its platform Pinners can opt for one of the three new languages.
Martech Series
NOVEMBER 22, 2022
MarTech leader passes AWS Foundational Technical Review (FTR). AdPredictive , a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable privacy-first customer intelligence.
Adweek
NOVEMBER 22, 2022
From music to commerce, Sean "Diddy" Combs has been influencing culture for decades. Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Clearcode
NOVEMBER 22, 2022
Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later. On paper, it makes total sense for telecommunications companies to enter the AdTech business. Many telcos have multiple digital properties (websites, streaming services, etc.), access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising.
Adweek
NOVEMBER 22, 2022
One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.
Martech Series
NOVEMBER 22, 2022
TTEC Holdings, Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced it has been recognized on the Forbes list of America’s Best Employers for Veterans 2022. “I’m so proud that TTEC has earned this recognition,” said Ken Tuchman, TTEC Chairman and CEO. “Thousands of veterans call TTEC home.
Adweek
NOVEMBER 22, 2022
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
264 
Let's personalize your content