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Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of anxiety that spreads when a fast biker ends up passing everyone else.
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, The post Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs appeared first on AdExchanger.
Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities.
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were The post CNET Backpedals On AI-Generated Content; FTC Fines Microsoft $20M For Collecting Kids’ Data appeared first on AdExchanger.
An expansion of the 25-year relationship between the brewer and the basketball league will see the light beer brand’s presence grow on and off the court.
In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective hand-wringing, we’re in a moment rife with possibility. The advertising The post Three Ways You Can Improve Addressability Now appeared first on AdExchanger.
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UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. Barb already measures viewing on Netflix , alongside other streaming services, but is now developing a proof of concept that would allow advertisers to identify and measure the spots they have booked for their clients.
Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [.] The post SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division appeared first on ExchangeWire.com.
Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.
In the current digital marketing scenario, every company, irrespective of its size and scale, is […] The post 7 Compelling Reasons To Choose White-Label Ad Platforms appeared first on Kritter.
As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media landscape, there’s a growing awareness that there are risks inherent in this ultra-powerful new technology. Whether enough steps are being taken to mitigate risks remains a huge question mark. Agency holding company Publicis Group announced on Monday it’s the first of its competitive set to join the Coalition for Content Provenance Authority (C2PA), to advocate for responsible use and m
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
June marks the arrival of Pride Month! But what exactly is Pride Month? It’s a dedicated period of thirty days aimed at amplifying the voices of LGBTQIA individuals, honoring LGBTQ culture and history, and celebrating their identities. However, Pride Month’s origins lie in its roots as a protest against discrimination faced by the LGBTQIA community.
In classic “Apple phenomenon” style, the tech giant has managed to whip marketers into a frenzy over what seems to be an experimental product with a jaw-dropping price tag of $3,500. They know the technology is far too nascent and its limitations too apparent to get carried away, but they are captivated by its potential. “Marketers are going to see the headset as a gold rush moment,” said former Apple executive Matt Robison, who now runs his own marketing agency Robotproof.
Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. Jason began his journey in business development in Southern California at one of the original ISPs, Earthlink , which persists to this day.
Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. The exact nature of the proposals on the table is unclear, albeit it is widely understood that MediaMath – an ad tech company whose 2022 refinancing round saw its founder and original CEO Joe Zawadzki exit – has been exploring a sale since 2020.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It can entice a swipe up, a sign-up, or even a bona fide conversion. Of the many elements that your ad needs to contain, the call to action (or CTA) is one of the most important. Why? Because your CTA is what gets your audience to do what you want them to do. It will often be the first thing they see in your ad, so it has to be compelling. It needs to cut through the noise of the thousands of other ads that vie for a consumer’s attention, so it has to be memorable.
The Trade Desk yesterday unveiled a host of changes to its platform at an event hosted in New York City where company CEO Jeff Green showcased a series of updates to its platform, principally Kokai. During his keynote, Green distilled quite a bit of information to attendees in a session that easily ran in excess of an hour with the update announcements geared towards distilling how The Trade Desk aims to loosen the vice-like grip the industry’s Walled Gardens have over advertisers’ b
Thinking about taking advantage of Snapchat clothing ads? Since the platform has grown and expanded, they have started offering more promotional solutions for businesses, specifically Snap Ads. This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising g
This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. The FASTs and the furious CNN’s CEO isn’t ready for his closeup, Directors Guild averts a strike, women’s sports rise in value, TV ad sellers settle suit and more The FASTs and the furious The key hits: This is a member-exclusive article from Digiday.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. In this article, we will break down the different pricing models used in PPC marketing and explore the factors that influence PPC pricing, going beyond just keyword bidding.
Spotify is canceling six shows and laying off 200 people (2% of Spotify’s overall workforce) as it merges its Gimlet and Parcast podcast units into a combined Spotify Studios operation and tries to become profitable. According to a company spokesperson, Spotify is shuttering five Parcast shows and one Gimlet show, including: Disappearances Solved Murders Unexplained Mysteries Cold Cases Unsolved Murders Conviction These cuts are in addition to the 11 podcasts from Gimlet and Parcast that Spotify
The UK’s Association for Commercial Broadcasters and On-Demand Services (COBA) has hit out at Ofcom’s proposal to allow public sector broadcasters to run more ads. While Ofcom’s decision isn’t final, it said back in April that it intends to adjust rules to allow PSBs to run an average of nine minutes of ads per hour (up from a current limit of seven minutes).
There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite The post Why All The Drama About Disintermediation? appeared first on AdExchanger.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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