Adweek
MARCH 28, 2023
The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada. Needless to say, a lot has changed.
Rob Campbell
MARCH 28, 2023
A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse. In my experience, the younger generations are far more committed to what they think is the right thing and stick with it, even in the face of other things coming up.
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Adweek
MARCH 28, 2023
On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony. The ritual has long been for financial institutions, companies announcing an IPO, or other milestones garnering fanfare from the.
Marketing Dive
MARCH 28, 2023
Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 28, 2023
Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism. If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic.
Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 28, 2023
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always The post The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint appeared first on AdExchanger.
Adweek
MARCH 28, 2023
Reddit allows users to chat privately with others on the platform. Users also have the option to leave these private chats if they no longer want to be part of them. Our guide will show you how to leave a chat in the Reddit mobile application. Note: These screenshots were captured in the Reddit app.
Marketing Dive
MARCH 28, 2023
The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.
Adweek
MARCH 28, 2023
In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013. Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018. Several sources.
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Marketing Dive
MARCH 28, 2023
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
Adweek
MARCH 28, 2023
After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. Instead of a traditional RFP, the brand sent out an RFI and proposal, kicking off a relatively speedy two-round review process. The business moves out of incumbent agencies Performics and.
AdExchanger
MARCH 28, 2023
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.
Adweek
MARCH 28, 2023
Todd Kaplan, chief marketing officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation and how context matters now more than ever. Todd became an.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 28, 2023
We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1 , I covered new features you should use, including Lightning Web Runtime, Salesforce payments and enhancements to Salesforce CMS.
Adweek
MARCH 28, 2023
It may seem like content creators become overnight sensations easily. What many don't know is all the hard work that goes into creating, planning and being strategic when it comes to content. For cooking and culture influencer Remi Cruz, her journey from YouTube stardom to appearing on The Drew Barrymore Show was neither fast nor.
Martech
MARCH 28, 2023
Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Capabilities to render personal experiences in real time will now extend across media-rich push notifications, in-app messages, mobile app inboxes and SMS.
Adweek
MARCH 28, 2023
During this episode of BRAVE COMMERCE, Andy Markowitz, vp of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships and continuously building value in the fast-paced marketing landscape. Markowitz delves into his role at the Mets, focusing on the value of thoroughly understanding a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 28, 2023
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy. Martin will be moving from the buy The post New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers appeared first on AdExchanger.
Seth Godin
MARCH 28, 2023
School sports can have some valuable outputs: Learning teamwork A lifetime habit of fitness Giving non-academically-focused kids a chance to shine Offering leadership opportunities Valuing persistence, innovation and responsibility And yet, many schools act as if all they have is a trophy shortage. They bench kids who might not (yet) have the physical attributes necessary to win, or they build huge stadiums, go on long road trips, berate students that make an error or simply act as if the only p
AdExchanger
MARCH 28, 2023
Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion. The post Bob Evans Is Using AI To Help Eliminate Unconscious Bias From Its Advertising appeared first on AdExchanger.
Marketing Dive
MARCH 28, 2023
The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 28, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check appeared first on AdExchanger.
Ad Monsters
MARCH 28, 2023
Those who work with Laura Boodram attribute her as a calming presence in the workplace. She credits this “calm through the storm” mentality to her upbringing on the island of Trinidad. “I always jokingly attribute my easy going personality to my island upbringing. It’s a bit of a stereotype, but I feel it rings true,” says Boodram. “The calm through the storm approach is helpful in many capacities when your work is centered around managing partners and their
Martech
MARCH 28, 2023
Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. “Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director.
Advendio
MARCH 28, 2023
ADvendio , the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show , taking place on 26 & 27 April at London’s Olympia. Exhibiting on stand #5F4 at the Retail Technology Show, the flagship event for retail, ADvendio will showcase its Retail Media Networks solution.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 28, 2023
Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [.] The post <strong>IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace</strong> appeared first on ExchangeWire.com.
Digiday
MARCH 28, 2023
Ingenio has used generative AI technology to publish over 11,000 articles. The company, which owns websites like Horoscope.com and Astrology.com, will soon launch a chatbot that will provide readers with personalized spiritual guidance. That’s according to Josh Jaffe, Ingenio’s president of media, who spoke on the strategy Tuesday at the Digiday Publishing Summit in Vail, Colorado.
Brid.tv
MARCH 28, 2023
Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. Programmatic direct advertising has been experiencing an increase in popularity among both advertisers and publishers. But what is programmatic direct exactly and how does it work?
Digiday
MARCH 28, 2023
It’s clear that the economic downturn has had a negative impact on publishers’ advertising revenue , but the impact on consumer revenue streams, like commerce, has been less obvious from the outside. During a session at the Digiday Publishing Summit in Vail, Colorado on Monday, however, Leilani Han, executive director of commerce at Wirecutter, said affiliate revenue was up and consumers are reading commerce content on new platforms.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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