Adweek
DECEMBER 19, 2023
Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it's only just beginning. The quintessentially British show, produced by BBC Studios, has begun a partnership with Disney that is already taking the show's brand and commercial.
AdExchanger
DECEMBER 19, 2023
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […] The post Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers appea
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
DECEMBER 19, 2023
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message. Advances in technology have given marketers advantages they could've only dreamed of even 10 years ago, according to Mastercard CMO Raja Rajamannar, and with.
AdExchanger
DECEMBER 19, 2023
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […] The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 19, 2023
Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution.
AdExchanger
DECEMBER 19, 2023
Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. (It’s our final show of 2023, if you can believe it!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
DECEMBER 19, 2023
Carbon emissions from the UK advertising industry increased by 8.9 percent between June and December 2023, according to the latest report from Scope3, a supply chain emissions data business. The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution.
Adweek
DECEMBER 19, 2023
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays. Adweek has gathered a few of these efforts, ranging from humorous to heartwarming and everything in-between. Of course, artificial.
Martech
DECEMBER 19, 2023
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.
Adweek
DECEMBER 19, 2023
Celebrities, they're just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that may occur while ordering out. Created by agency Special US, the videos focus on different celebrities considering their delivery options-to comic effect.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
DECEMBER 19, 2023
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.
Adweek
DECEMBER 19, 2023
On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer his perspective from the retailer side of the pet care business. MacDonald introduces the timeless principles that remain unchanged in the dynamic world of retail: assortment, price and delivery. According to him, these.
Seth Godin
DECEMBER 19, 2023
The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for short periods, but they burn out much more quickly if we overdo it. The second is that a system running flat out needs constant attention.
Adweek
DECEMBER 19, 2023
The social publisher NowThis, whose trending news and entertainment videos often go viral on social platforms, has hired media veteran Sharon Mussalli as its chief executive officer--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by Accelerate Change, a nonprofit media company whose portfolio.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 19, 2023
I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.
Adweek
DECEMBER 19, 2023
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix titles. The report will happen twice a year, with the initial entry covering a six-month period from January to June 2023, representing 99% of viewing on.
Ad Monsters
DECEMBER 19, 2023
The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. You should also check out the ANA’s Qualitative Report from August. It includes a wealth of interview quotes; everything the study participants were willing to tell the ANA under condition of anonymity.
Adweek
DECEMBER 19, 2023
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem be in the know about the latest TikTok dances or Instagram memes, others may not be sure how to stay up to date. That's where creative agency Movers+Shakers comes in. In 2016, Broadway performer/director.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […] The post Where Big Tech And L.L.
Adweek
DECEMBER 19, 2023
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings. In the aftermath of these revelations, the company's.
AdExchanger
DECEMBER 19, 2023
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers?
Adweek
DECEMBER 19, 2023
Like all good businesses, this one started in a garage. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 19, 2023
Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for years. Yet, by and large, the lack of transparency has been accepted as the status quo: While we’ve made strides, data remains fragmented – operationalized and accessed on behalf of marketers, rather than with them.
Martech
DECEMBER 19, 2023
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning.
Smart Insights
DECEMBER 19, 2023
Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. … The post Example of how to structure a Go-To-Market (GTM) Strategy plan – template download appeared first on Smart Insights.
Digiday
DECEMBER 19, 2023
Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S. events revenue in 2023 and a 14% increase year over year in international events revenue, according to Time CEO Jessica Sibley.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 19, 2023
House 337 has bought Vixen Labs, described as a “conversational” AI consultancy. Vixen Labs specialises in building customer engagement through voice assistants and large language models. It also designs and operates conversational interfaces through platforms including Alexa and Siri, website chatbots and social apps. Clients include Amazon, TuneIn, Verizon, Universal Music Group, Reckitt, McDonald’s and … The post House 337 buys AI voice assistant consultancy Vixen Labs first
Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., creative, media, brand, legal, etc.) and other companies (agencies, media partners or co-marketing partners) can all play a role in your
More About Advertising
DECEMBER 19, 2023
Italian supermarket Esselunga likes an affecting tale at Christmas and this time it’s Carlo and Marta, separated when her family moves to Australia, setting off on life’s pathway. Courtesy of New York agency Small. Marta leaves Carlo a walnut (well you can’t have everything) but then she returns a dozen or so years later. Roberto … The post Esselunga finds spirit of Christmas in – a walnut first appeared on More About Advertising.
Digiday
DECEMBER 19, 2023
In the never-ending struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just slightly ahead this year, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. But a still-uncertain economy leading into 2024 could hurt independents as much or more than their larger competitors.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
308 
Let's personalize your content